Facebook is leaving the desktop, to become a very popular iPhone app.
How big is Facebook 150M: Bigger than population of Russia, Japan and Nigeria 67% of online population 35 Languages Women over 55 fastest growing segment 10% of all Internet time
How big is Twitter Twitter is the new killer app. With iPhone it takes social networking away from the desk, and onto the streets! 1,382% growth per year. 7M in 2009 11% of Online Adults More educated, more female young adults 8M unique visitors in March
Watch it spread out from the source and measure it’s speed (velocity)
Gauge the overall size of a message spread (mass)
See what happens when it hits a barrier (China/North Korea)... Like a wave
Watch it peter out...
This has been done with networks before, and data... But never with ideas. The pervasiveness of mobiles, twitter and social networks, together with monitoring software makes this possible for the first time in human history. It could be very important.
Influential say: ‘check out this site’, or ‘sign this petition’, or ‘this is ridiculous’, other’s pile on. It spreads quickly... But this doesn’t mean its valuable. (You can check the nature of the messages though to find out).
Agenda setting. Moulding social discourse.
Influential posters direct whats important. What should be debated... What’s of interest. (Like newspaper editors but sometimes much more influential in key groups)
Many more, and more important strengths than weakness IMHO.
Success of HappyTweetDay (if you call it successful), not necessarily a success for twitter, but for a simple idea. Could be better of course.
It does prove though that ideas can be communicated very quickly and effectively through twitter and social networks with very little cost.
Remains to be seen if it works next year. At least twitterers will know the date.. The 140 th day, May 20 th . For twitters should be more memorable than other days, like religious festivals. If you know its 140 characters, you know the date!
In time... Almost all long and short term chatter will go through a digital medium, on a digital platform.. Somewhere.
Great ad targetting. Reach people because of their conversations. What they are interested in goes beyond demographics and site visitor statistics
Social media communications should be more relevant, effective and less annoying
Great for mainstream news item dissemination.
Popularity and utility that drives communications technology. Simplicity too.
Twitter seems to combine all the killer apps that have gone before.
These change human communication forever and help us view it for the spread of ideas for the first time.
What’s the next big thing? Simple social network software is the next big thing..
And best of all. Its Free!
Research Services Website audience, niche group, online depth interview, twitter/social media user identification and tracking AdvertisingServices With Net Behaviour.com: planning, buying, tracking, reporting, creatives, insight, buzz marketing, general advertising consulting Social Media Services What are they? What do we do with them? What’s my strategy? General Consulting Anything digital or Internet related e.g., reality checks for new digital business models, digital strategies for existing businesses. Social Media Monitoring Software Attentio: The best social media monitoring service there is! Industry sector monitoring by main players, topics, country using blogs, forums, youtube, twitter and newspapers/news sites. Market Research Software Inquisite: Excellent, affordable user friendly online MR software. Excellent reporting, mailing list management, CRM. Free Trials Contact Emmet for things like...:
(Contact Details) +353 86 8256825 [email_address] [email_address] blogs: www.TheTannoy.com , www.TheDigitalbrief.com twittered: emmetkelly (also Facebook / Linkedin) That’s it! I hope it was informative, thought provoking and I hope you enjoyed it.