Confidential IMPACT OF REAL ESTATE PORTALS ON PROPERTY MARKETS
Online Property Space Confidential AGGREGATOR PORTALS
Traffic Growth –  Rapid Adoption! Confidential <ul><li>Top 4 includes MagicBricks, 99acres, Indiaproperty, Makaan </li></u...
Business Model O N L I N E P O R T A L S Post requirement B U Y E R SEL L E R News & Trends Search &  make contacts Search...
About Magicbricks <ul><li>Launched in 2006.  </li></ul><ul><li>Owned by TimesGroup, India’s largest media house. </li></ul...
How Real Estate Portals  Impact Markets
Confidential How Portals Impact Markets Aggregating Buyers and Sellers Trends, Analytics  and Advice Addressing the consum...
Confidential 1.  Aggregating Buyers/Sellers Buyers ~ 58,000 Traffic ~ 14.5Lacs Listings ~ 1Lac 2011 Traffic ~ 30 Lacs /mon...
Addressing different Market Segments No of Visits/month in ‘000 No of Active Listings in Nov ‘11 Figures in ‘000 TRAFFIC  ...
2. Bringing Transparency/Convenience <ul><li>Wide choice of listings.  </li></ul><ul><li>Better Information – More info/Im...
Confidential <ul><li>Rates & Trends </li></ul><ul><li>Demand side analytics </li></ul><ul><li>Supply side analytics </li><...
4.  Adding New Services Property  Search Valuation Legal Renovation Home Ancillaries Home  Services Financial & Home loans
The Next 2 years! <ul><li>Significant, 2X jump in scale of buyers/sellers expected – 40% of this coming from Mobile.  </li...
Thank You! <ul><li>A Visible, Scalable platform to reach out to Buyers/Sellers </li></ul><ul><li>Making Convenience, Trans...
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Impact of real estate portals on property markets

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MagicBricks.com is the Knowledge Partner for the 17th Asia Construct 2011 organized by CIDC (Construction Industry Development Council) in Lodhi Road, New Delhi.

MagicBricks released its Housing Report 2011 and second PropIndex report at the Venue on Day II. It was a three-day Event for exchanging information on trends in the construction economies and markets.

http://www.magicbricks.com/

Impact of real estate portals on property markets

  1. 1. Confidential IMPACT OF REAL ESTATE PORTALS ON PROPERTY MARKETS
  2. 2. Online Property Space Confidential AGGREGATOR PORTALS
  3. 3. Traffic Growth – Rapid Adoption! Confidential <ul><li>Top 4 includes MagicBricks, 99acres, Indiaproperty, Makaan </li></ul><ul><li>Source: comScore, Google Trends </li></ul>Google Trend shows a 5x increase
  4. 4. Business Model O N L I N E P O R T A L S Post requirement B U Y E R SEL L E R News & Trends Search & make contacts Search Buyers Post Listings Confidential News & Trends Analytics Analytics
  5. 5. About Magicbricks <ul><li>Launched in 2006. </li></ul><ul><li>Owned by TimesGroup, India’s largest media house. </li></ul><ul><li>India’s largest property portal – Market Share by </li></ul><ul><li>Visitors, TimeSpent (*Source: Comscore: Sep, 11). </li></ul>
  6. 6. How Real Estate Portals Impact Markets
  7. 7. Confidential How Portals Impact Markets Aggregating Buyers and Sellers Trends, Analytics and Advice Addressing the consumption chain of the buyer/seller Bringing Convenience & Transparency into the buying process
  8. 8. Confidential 1. Aggregating Buyers/Sellers Buyers ~ 58,000 Traffic ~ 14.5Lacs Listings ~ 1Lac 2011 Traffic ~ 30 Lacs /month Buyers ~ 3 Lacs/month Listings ~ 4 Lacs/month <ul><li>Creating Visible, Scalable , Markets for Buying/Selling/Leasing Addressing different market segments - across geographies/types of properties </li></ul><ul><li>, Markets for Buying/Selling/Leasing Addressing different market segments - across geographies/types of properties </li></ul>2009
  9. 9. Addressing different Market Segments No of Visits/month in ‘000 No of Active Listings in Nov ‘11 Figures in ‘000 TRAFFIC   2009 2011 Growth Top 8 Cities 881 2146 144% NRI 189 314 66% Rest of India 426 510 20% Total 1496 2970 99% USAGE 2009 2011 Growth Contacts 169 1508 792% Requirements 21 97 362% Apartment 246000 64% House 50559 13% Plot 28470 7% Villa 7806 2% Shop/Showroom 12651 3% Paying Guest 3942 1% Office 36340 9%
  10. 10. 2. Bringing Transparency/Convenience <ul><li>Wide choice of listings. </li></ul><ul><li>Better Information – More info/Images/Videos </li></ul><ul><li>Easier to compare/shortlist properties. </li></ul><ul><li>Visible buyers/sellers adding to comfort </li></ul>Convenience Transparency <ul><li>Market Trends/Prices/Legal Matters etc. </li></ul><ul><li>Connects – Chats, Webinars, etc. </li></ul>
  11. 11. Confidential <ul><li>Rates & Trends </li></ul><ul><li>Demand side analytics </li></ul><ul><li>Supply side analytics </li></ul><ul><li>Discussion groups </li></ul><ul><li>Locality Reviews </li></ul><ul><li>Opinions & Articles </li></ul><ul><li>Live Chats </li></ul><ul><li>Market Indices & Reports </li></ul><ul><li>Surveys </li></ul><ul><li>Articles </li></ul>Website generated Users contribution Expert Opinions 3. Advice/ Analytics
  12. 12. 4. Adding New Services Property Search Valuation Legal Renovation Home Ancillaries Home Services Financial & Home loans
  13. 13. The Next 2 years! <ul><li>Significant, 2X jump in scale of buyers/sellers expected – 40% of this coming from Mobile. </li></ul><ul><li>Tier 3/4 Markets expected to have a 22% share & NRIs are expected to have a 14% share. </li></ul><ul><li>Content platform expected to become stronger & wider. </li></ul>
  14. 14. Thank You! <ul><li>A Visible, Scalable platform to reach out to Buyers/Sellers </li></ul><ul><li>Making Convenience, Transparency the cornerstone for driving usage. </li></ul><ul><li>Leverage Data/Analytics for Market Trends </li></ul>

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