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Property Centric Media Kit

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Advertise to apartment renter demographic nation wide through Property Centric Search Solutions. Whether you are a local business targeting renters in your neighborhood, national brands, or moving …

Advertise to apartment renter demographic nation wide through Property Centric Search Solutions. Whether you are a local business targeting renters in your neighborhood, national brands, or moving related companies, Property Centric can help you increase your exposure and find new customers through local search advertising.

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  • 1. New Movers, Renters Increase sales and customers with Property Centric’s market of new movers and renters. Your Business Major Apartment Sites Embedded Search Engine
  • 2. Property Centric is in the successful search vertical
  • 3. Renters/New Movers are a valuable market A prime demographic to target: 88 Million renters in US Internet savvy Single - ages 25 - 35 Starting to choose brands and will become customers for life Average income $40K plus 23% earn $50K plus High disposable income Credit Approved Source: National Multi Housing Council
  • 4. Sell to renters when they are in the buying cycle Mover switching by Total Cross Within Out of category Town State State • Consumers are most likely to make Restaurants 39% 17% 47% 75% changes in brands at this stage of the Grocery Stores 38% 19% 42% 74% buying cycle. Cable TV provider 38% 22% 39% 72% • They must make decisions on internet, Home telephone provider 36% 20% 36% 73% TV, phones, furniture, household goods, Pharmacy 34% 15% 40% 63% etc. Hardware stores 33% 15% 40% 59% • New renters will be spending heavily - Internet provider 33% 20% 35% 58% $4,500 on average when they move Local Newspaper/Mag. 33% 14% 36% 70% Home insurance provider 30% 19% 28% 58% Bank 24% 11% 23% 53% Charities 24% 14% 27% 40% Department stores 23% 10% 26% 47% Discount stores 23% 9% 31% 39% Car insurance provider 20% 13% 19% 38% Cellphone provider 16% 10% 18% 27% Source: EDM Research
  • 5. How your business can dominate the renters’ market
  • 6. PC’s unique network of apartment community sites • Largest national provider of Local Search Solutions to multi-family industry • Represent several hundred individual apartment communities across the US • Directories in 27 major MSAs • Two of the top 10 largest property management firms in the country • 45 apartment company partner sites to date – list available on request • More than 500,000 searches monthly • 1 million-plus visitors mo. to combined network* *Based on traffic per number of units.
  • 7. PC’s search technology is embedded in apartment sites • Renters prefer Property Centric’s localized search • 79% of new movers searched for local maps and directions within a month of moving – ClickZ.com • 92% of local searches convert later – Pandia.com • Local businesses see 10 times better ROI from local search compared to Yellow Pages – ClickZ.com
  • 8. Landlords promote PC’s local search to new renters • Property management companies share in revenue so they are incentivized to promote site and partners to renters. • Landlords show site to new renters when signing lease • Search engine is promoted in newsletters
  • 9. Cover the three renter/new mover market segments • New movers searching for apartments • Renters who decide on apartment complex and become residents • Existing renters
  • 10. Reach all renters with new movers resource channel • Property Centric reaches a large percentage of potential renters in each MSA • New movers will spend $4500 on average • Create a category specifically for your business
  • 11. Gain No. 1 page rank with Tier One listings • No. 1-3 ranking generates best response. • Choose high-response keywords relevant to your business • Fewer competitors means better conversions
  • 12. Banner campaigns will boost response • Banners can be tied into target keywords • CTRs as high as 30% • With the right offer, run-of-site banners will also generate interest from renters Your Ad Here
  • 13. Create a special unique category for your business • Be the first business listed in your designated category
  • 14. Gain an SEO edge with geo-targeted in-bound links Listing in multiple directories will boost your page rankings
  • 15. Property Centric’s Premier Packages • Become the “Preferred Vendor” in your category for Property Centric renters • Create New Mover and Internet categories specific to your business • Capture Tier One page ranking for your target keywords for best response • Target and test banner program for keywords and run-of-site ads • Promote face-to-face to new renters with landlords • Special introductory rate in your target markets • Dominate this niche market. Get higher conversions. Acquire more customers.
  • 16. Property Centric’s client and metro list METRO SEARCH ENGINES Property Centric Client List MSA • Lynd Property Management Austin-Round Rock, TX MSA • Avalon Bay Communities Baltimore-Towson, MD MSA • Village Green Properties Chicago-Naperville-Joliet, IL-IN-WI MSA • Lynd Property Management Dallas-Fort Worth-Arlington, TX MSA • Riverstone Residential Denver-Aurora, CO MSA • Urbane Apartments Detroit-Warren-Livonia, MI MSA • Riverstone Residential Houston-Sugar Land-Baytown, TX MSA • Lynd Property Management Houston-Sugar Land-Baytown, TX MSA • Sexton Properties Indianapolis-Carmel, IN MSA • Flaherty & Collins Properties Indianapolis-Carmel, IN MSA • Barrett & Stokely Properties Indianapolis-Carmel, IN MSA • JC Hart Indianapolis-Carmel, IN MSA • NTS Development Indianapolis-Carmel, IN MSA • Picerne Property Management Las Vegas-Paradise, NV MSA • Lynd Property Management Little Rock, AK MSA • Gerson Bakar Properties Los Angeles-Long Beach-Santa Ana, CA MSA • NTS Development Louisville-Jefferson County KY-IN • Applied Company NY-Northern NJ-Long Island, NY-NJ-PA MSA • Applied Company NY-Northern NJ-Long Island, NY-NJ-PA MSA • Kamson Communities Phila.-Camden-Wilmington, PA-NJ-DE-MD MSA
  • 17. Property Centric’s client and metro list • Scully Management Phila.-Camden-Wilmington, PA-NJ-DE-MD MSA • Mark-Taylor Residential Phoenix-Mesa-Scottsdale, AZ MSA • MEB Property Management Phoenix-Mesa-Scottsdale, AZ MSA • Dunlap & Magee Properties Phoenix-Mesa-Scottsdale, AZ MSA • Picerne Property Management Phoenix-Mesa-Scottsdale, AZ MSA • Gerson Bakar Properties Portland-Vancouver-Beaverton, OR-WA MSA • Mark-Taylor Portland-Vancouver-Beaverton, OR-WA MSA • Drucker & Falk Communities Raleigh-Cary, NC MSA • Artcraft Management Richmond, VA MSA • Gerson Bakar Properties Sacramento-Arden-Arcade-Roseville, CA MSA • Wasatch Properties Salt Lake City, UT MSA • Lynd Property Management San Antonio, TX MSA • Avalon Bay Communities San Francisco-Oakland-Fremont, CA MSA • Gerson Bakar Properties San Francisco-Oakland-Fremont, CA MSA • Avalon Bay Communities San Jose-Sunnyvale-Santa Clara, CA MSA • Gerson Bakar Properties San Jose-Sunnyvale-Santa Clara, CA MSA • Riverstone Residential Seattle-Tacoma-Bellevue, WA MSA • MEB Property Management Tucson, AZ MSA • HSL Communities Tucson, AZ MSA • Drucker & Falk Communities VA Beach-Norfolk-Newport News, VA-NC MSA • Artcraft Management VA-Norfolk-Newport News, VA-NC MSA • Avalon Bay Communities Wash-Arlington-Alexandria, DC-VA-MD-WV
  • 18. Property Centric contact information Network sites available upon request National Advertising Robert Caston 877.889.5500 Ext. 707 rcaston@propertycentricgroup.com Local Advertising Lafayette Davis 877.889.5500 Ext. 718 ldavis@propertycentricgroup.com Business Development Rick Diamond 877.889.5500 Ext. 706 ddiamond@propertycentricgroup.com Corporate Main Line 877.889.5500 Corporate Fax 877.512.5500 Corporate Office 7811 Germantown Avenue Suite 3000 Philadelphia, PA 19118 Mailing Address P.O. Box 27486 Philadelphia, PA 19118