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Property Centric Media Kit


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Advertise to apartment renter demographic nation wide through Property Centric Search Solutions. Whether you are a local business targeting renters in your neighborhood, national brands, or moving …

Advertise to apartment renter demographic nation wide through Property Centric Search Solutions. Whether you are a local business targeting renters in your neighborhood, national brands, or moving related companies, Property Centric can help you increase your exposure and find new customers through local search advertising.

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  • 1. New Movers, Renters Increase sales and customers with Property Centric’s market of new movers and renters. Your Business Major Apartment Sites Embedded Search Engine
  • 2. Property Centric is in the successful search vertical
  • 3. Renters/New Movers are a valuable market A prime demographic to target: 88 Million renters in US Internet savvy Single - ages 25 - 35 Starting to choose brands and will become customers for life Average income $40K plus 23% earn $50K plus High disposable income Credit Approved Source: National Multi Housing Council
  • 4. Sell to renters when they are in the buying cycle Mover switching by Total Cross Within Out of category Town State State • Consumers are most likely to make Restaurants 39% 17% 47% 75% changes in brands at this stage of the Grocery Stores 38% 19% 42% 74% buying cycle. Cable TV provider 38% 22% 39% 72% • They must make decisions on internet, Home telephone provider 36% 20% 36% 73% TV, phones, furniture, household goods, Pharmacy 34% 15% 40% 63% etc. Hardware stores 33% 15% 40% 59% • New renters will be spending heavily - Internet provider 33% 20% 35% 58% $4,500 on average when they move Local Newspaper/Mag. 33% 14% 36% 70% Home insurance provider 30% 19% 28% 58% Bank 24% 11% 23% 53% Charities 24% 14% 27% 40% Department stores 23% 10% 26% 47% Discount stores 23% 9% 31% 39% Car insurance provider 20% 13% 19% 38% Cellphone provider 16% 10% 18% 27% Source: EDM Research
  • 5. How your business can dominate the renters’ market
  • 6. PC’s unique network of apartment community sites • Largest national provider of Local Search Solutions to multi-family industry • Represent several hundred individual apartment communities across the US • Directories in 27 major MSAs • Two of the top 10 largest property management firms in the country • 45 apartment company partner sites to date – list available on request • More than 500,000 searches monthly • 1 million-plus visitors mo. to combined network* *Based on traffic per number of units.
  • 7. PC’s search technology is embedded in apartment sites • Renters prefer Property Centric’s localized search • 79% of new movers searched for local maps and directions within a month of moving – • 92% of local searches convert later – • Local businesses see 10 times better ROI from local search compared to Yellow Pages –
  • 8. Landlords promote PC’s local search to new renters • Property management companies share in revenue so they are incentivized to promote site and partners to renters. • Landlords show site to new renters when signing lease • Search engine is promoted in newsletters
  • 9. Cover the three renter/new mover market segments • New movers searching for apartments • Renters who decide on apartment complex and become residents • Existing renters
  • 10. Reach all renters with new movers resource channel • Property Centric reaches a large percentage of potential renters in each MSA • New movers will spend $4500 on average • Create a category specifically for your business
  • 11. Gain No. 1 page rank with Tier One listings • No. 1-3 ranking generates best response. • Choose high-response keywords relevant to your business • Fewer competitors means better conversions
  • 12. Banner campaigns will boost response • Banners can be tied into target keywords • CTRs as high as 30% • With the right offer, run-of-site banners will also generate interest from renters Your Ad Here
  • 13. Create a special unique category for your business • Be the first business listed in your designated category
  • 14. Gain an SEO edge with geo-targeted in-bound links Listing in multiple directories will boost your page rankings
  • 15. Property Centric’s Premier Packages • Become the “Preferred Vendor” in your category for Property Centric renters • Create New Mover and Internet categories specific to your business • Capture Tier One page ranking for your target keywords for best response • Target and test banner program for keywords and run-of-site ads • Promote face-to-face to new renters with landlords • Special introductory rate in your target markets • Dominate this niche market. Get higher conversions. Acquire more customers.
  • 16. Property Centric’s client and metro list METRO SEARCH ENGINES Property Centric Client List MSA • Lynd Property Management Austin-Round Rock, TX MSA • Avalon Bay Communities Baltimore-Towson, MD MSA • Village Green Properties Chicago-Naperville-Joliet, IL-IN-WI MSA • Lynd Property Management Dallas-Fort Worth-Arlington, TX MSA • Riverstone Residential Denver-Aurora, CO MSA • Urbane Apartments Detroit-Warren-Livonia, MI MSA • Riverstone Residential Houston-Sugar Land-Baytown, TX MSA • Lynd Property Management Houston-Sugar Land-Baytown, TX MSA • Sexton Properties Indianapolis-Carmel, IN MSA • Flaherty & Collins Properties Indianapolis-Carmel, IN MSA • Barrett & Stokely Properties Indianapolis-Carmel, IN MSA • JC Hart Indianapolis-Carmel, IN MSA • NTS Development Indianapolis-Carmel, IN MSA • Picerne Property Management Las Vegas-Paradise, NV MSA • Lynd Property Management Little Rock, AK MSA • Gerson Bakar Properties Los Angeles-Long Beach-Santa Ana, CA MSA • NTS Development Louisville-Jefferson County KY-IN • Applied Company NY-Northern NJ-Long Island, NY-NJ-PA MSA • Applied Company NY-Northern NJ-Long Island, NY-NJ-PA MSA • Kamson Communities Phila.-Camden-Wilmington, PA-NJ-DE-MD MSA
  • 17. Property Centric’s client and metro list • Scully Management Phila.-Camden-Wilmington, PA-NJ-DE-MD MSA • Mark-Taylor Residential Phoenix-Mesa-Scottsdale, AZ MSA • MEB Property Management Phoenix-Mesa-Scottsdale, AZ MSA • Dunlap & Magee Properties Phoenix-Mesa-Scottsdale, AZ MSA • Picerne Property Management Phoenix-Mesa-Scottsdale, AZ MSA • Gerson Bakar Properties Portland-Vancouver-Beaverton, OR-WA MSA • Mark-Taylor Portland-Vancouver-Beaverton, OR-WA MSA • Drucker & Falk Communities Raleigh-Cary, NC MSA • Artcraft Management Richmond, VA MSA • Gerson Bakar Properties Sacramento-Arden-Arcade-Roseville, CA MSA • Wasatch Properties Salt Lake City, UT MSA • Lynd Property Management San Antonio, TX MSA • Avalon Bay Communities San Francisco-Oakland-Fremont, CA MSA • Gerson Bakar Properties San Francisco-Oakland-Fremont, CA MSA • Avalon Bay Communities San Jose-Sunnyvale-Santa Clara, CA MSA • Gerson Bakar Properties San Jose-Sunnyvale-Santa Clara, CA MSA • Riverstone Residential Seattle-Tacoma-Bellevue, WA MSA • MEB Property Management Tucson, AZ MSA • HSL Communities Tucson, AZ MSA • Drucker & Falk Communities VA Beach-Norfolk-Newport News, VA-NC MSA • Artcraft Management VA-Norfolk-Newport News, VA-NC MSA • Avalon Bay Communities Wash-Arlington-Alexandria, DC-VA-MD-WV
  • 18. Property Centric contact information Network sites available upon request National Advertising Robert Caston 877.889.5500 Ext. 707 Local Advertising Lafayette Davis 877.889.5500 Ext. 718 Business Development Rick Diamond 877.889.5500 Ext. 706 Corporate Main Line 877.889.5500 Corporate Fax 877.512.5500 Corporate Office 7811 Germantown Avenue Suite 3000 Philadelphia, PA 19118 Mailing Address P.O. Box 27486 Philadelphia, PA 19118