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Dot co creds

  1. 1. BUILDING BUSINESS PROFIT BY BUILDING BUSINESS PROFILE © Propeller Group Limited 2012
  2. 2. WHY PROPELLER? EXPERTS DATA ADD VALUEin PR for media, on all trade media and by spottingadvertising and digital events enabling opportunities andcompanies forward planning making them happen NETWORK WE WRITE PORTFOLIOof influencers that we articles for you to save of clients with mutualutilise to benefit you you time benefits to create shared opps BESIDES TOP-RANK TRADITIONAL PR SKILLS, WE OFFER• B2B social media and organic SEO• Exec team Media training by Propeller CEO Martin Loat• Digital experts ourselves with new B2B apps unit• Creative partners who can produce animation, infographics and video content © Propeller Group Limited 2012
  3. 3. BREADTH AND DEPTH OF EXPERIENCE © Propeller Group Limited 2012
  4. 4. WHAT OUR CLIENTS SAY ABOUT US “Propeller has been an important partner for goviral in the creation of our brand and the communication that we’ve wanted to share with the market. They are a very exciting company to work with.” Jimmy Maymann, Founder, goviral and SVP, AOL (following AOL acquisition of goviral in 2011)“Propeller understands our business model andin the “We’ve had awesome success in building a brand ethos,which enables them to all thanks to Propeller. The coup market place here...and proactively grasp every relevant was my appearance on the BBC’s The Money Programmeopportunity that arises. Their hard work and dedication with Sir Martin Sorrell and Rupert Murdoch which is testamentto our business has to access the media in Europe.” to Propeller’s ability made sure that we are representedin the right way, to the right media.” Cameron Yuill, CEO, AdGent DigitalJason Goodman, CEO Albion © Propeller Group Limited 2012
  5. 5. THE PROPELLER TEAM © Propeller Group Limited 2012
  6. 6. OUR OWN NETWORK OF INFLUENCERS Propeller’s extensive network of digital, publishing, and advertising influencers share their ideas on Propeller’s Youtube ChannelPropeller’s extensive network of digital, publishing and advertising influencers share ideas on Propeller TV. C illa S nowb all C lau d ine C o llins Jon ath an Allan G rou p C h airm an and C E O M anaging D ire ctor S ale s D ire ctor AM V BB D O M e d iaC om C h anne l 4 Mark H owe N ige l S h arro cks S te p h e n M iron MD Age n cy O p e rations U K C E O N orth e rn E u rop e CEO & E u rop e , G oogle Ae gis Me d ia G lob al R ad io © Propeller Group Limited 2012
  7. 7. PROPELLER’S APPROACHPropeller believes that to deliver truly effective and measurable communications results for our clients, we must identify and shape compelling content that engages the influencers they need to reach. We do this by Turning Up The Volume, Adding Value and Thinking Big across Online, Offline and Eyeline™ channels. © Propeller Group Limited 2012
  8. 8. EXAMPLES OF OUR WORK © Propeller Group Limited 2012
  9. 9. PROPELLER PR OUTPUTS © Propeller Group Limited 2012
  10. 10. MAXIMISING COMPANY LAUNCH Propeller secured Linkdex a Company Launch interview with The Telegraph, followed up by a recurring series of instructional pieces on the Telegraph website to reinforce key messages to the target market and boost the company’s own SEO rankings. © Propeller Group Limited 2012
  11. 11. MAXIMISING COMPANY LAUNCH Boosting Linkdex’s own traffic and SEO rankings,the first two online articles generated 30 facebook likes and nearly 170 tweets. Links to the Linkdex website generated 155 visits with the lowest bounce rate. © Propeller Group Limited 2012
  12. 12. MAXIMISING COMPANY LAUNCH Simultaneously, Propeller arranged an interview on Sky News to explain SEO and Linkdex to a wider technology audience. © Propeller Group Limited 2012
  13. 13. RAISING DIRECTOR PROFILEPropeller places entrepreneurial clients in Money Week’s “My first million” slot to publicise their business successes. Featuring TH_NK CEO Tarek Nseir in the FT’s business wisdom slot positioned him as a business leader © Propeller Group Limited 2012
  14. 14. RAISING DIRECTOR PROFILE Propeller secured the prestigious “How I Made It” interview slot in the Sunday Times for Tarek Nseir © Propeller Group Limited 2012
  15. 15. PROPELLER PR OUTPUTS © Propeller Group Limited 2012
  16. 16. THOUGHT LEADERSHIP Following Goviral’s sale to AOL for $96 million in 2011 Propeller exploited the news to place founder Jimmy Maymann in a business feature about life after the deal, which appeared in the FT’s am briefing email as well as in print and online © Propeller Group Limited 2012
  17. 17. RAISING PROFILEWe helped build the profile of AdGent Digital CEO,Cameron Yuill, and placed him on The BBC Money Programme - ‘Future ofNewspapers’ – alongside Sir Martin Sorrell and Rupert Murdoch. By placing regular coverage in key national and industry channels Propeller generated regular new business for AdGent Digital. © Propeller Group Limited 2012
  18. 18. THOUGHT LEADERSHIP Propeller set up an interview with Jason Goodman CEO of digital-led ad agency Albion to explain why advertising needs technicians and dataexperts. It was a half page in the Daily Telegraph and led to many contacts being made. © Propeller Group Limited 2012
  19. 19. CONTENT CREATIONPropeller worked with goviral to create Top 10s of the most viewed viralsto secure blanket national coverage and build the reputation of goviral as leaders in viral distribution © Propeller Group Limited 2012
  20. 20. SPEAKER PLATFORMS Propeller delivers speaker opportunities that get you in front of the influencers you want to reach Mads Holmen, Planning Director,Shaun Gregory, MD, O2 Media GoviralTarek Nseir, founder and CEO, Paul Hayes, Managing Director TH_NK News International Commercial © Propeller Group Limited 2012
  21. 21. PROPELLER PR OUTPUTS © Propeller Group Limited 2012
  22. 22. SHAREABLE CONTENT Propeller optimised its expertise in the media and tech space and partnered with Cision to conceive and create The UK’S tech influence 25 infographic, topped by the BBC’s Rory Cellan-Jones. Propeller created a static version and an interactive one pulling in tweets from the Tech Influence 25. © Propeller Group Limited 2012
  23. 23. CREATING VIDEO CONTENTTo support the launch of video adserving company Vindico and create thought leadership, Propeller used its extensive network of contacts to create a video promoting the strength of the online video market. © Propeller Group Limited 2012
  24. 24. INDUSTRY LEADER DINNERS Propeller brings together our established networks of influential business people to create networking opportunities for our clients. Andrew James Wildman, Ellie Edwards, Jonathan Allan, Stephen Miron,Stephens, MD & VP Sales MD, Sales Director, CEO, CEO, UK, Yahoo! Quisma Channel 4 Global RadioGoodstuff Jon Claydon, Chairman, Work Club Claudine Collins, Nick Bampton, Paul Wright, Martin Loat, Head of Commercial Chief Digital Linda Grant,CEO, Propeller Investment, Sales Director, Officer, OMD MD, Metro Group Mediacom Channel Five UK © Propeller Group Limited 2012
  25. 25. For more info, please contact: Mihiri Bonney 0044 203 301 5335 Mihiri.Bonney@propellergroup.com © Propeller Group Limited 2012
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