Top 10 Enterprise Mobile App Development Gotchas


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The most overlooked aspects of Enterprise Mobile App development.

Who should watch this webinar? Business and IT Professionals responsible for delivering enterprise mobile applications to their workforce.

Many organizations have experience in delivering mobile applications to their customers in the public App Stores - typically using external vendor products and services. Today, these companies, as well as firms who haven't yet ventured into mobile, are now looking at valuable use cases for mobile for their employees. The Propelics Resources and Blog is full of content in how organizations are conceptualizing, visualizing, and prioritizing these Enterprise Mobile App ideas.

But what about delivering them?

Although there is a low threshold of entry associated with the development of mobile apps, there is also a low level of maturity of available best practices to help avoid common pitfalls. As we reflect on the landscape of enterprise mobile app development, some themes are starting to emerge. This webinar discusses the most common mistakes made by companies and the ways you can avoid them.

From mistakes made due to lack of understanding of the technical challenges, lack of understanding of mobile specific UX, deciding on cross-platform technologies, defining integration requirements, and determining the best methods to test your application, lack of planning for the post deployment support, this webinar will touch on many of the common failure points of mobile application development.

Join Shahab Choudhry, co-Founder of Propelics, to hear more about some of these common mistakes and more importantly how to avoid them.

Watch this information packed webinar to learn:
* Some of the most overlooked aspects of Enterprise Mobile App Development
* Steps you can take to ensure a higher success rate of Mobile App delivery

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Top 10 Enterprise Mobile App Development Gotchas

  1. 1. Welcome.Top 10 EnterpriseMobile App @propelicsDevelopment Gotchas Questions, Comments
March 14th, 2013 to #mobilestrategy
  2. 2. Propelics Background – About Us •  15+ year track record •  Fortune 500 clients •  Global experience •  100% focused on mobile for the Enterprise •  San Jose, Boston, Pittsburgh Propelics creates mobile strategies and world class 
 Apps for the Enterprise.
 Trusted by companies like yours: #mobilestrategy! 2  
  3. 3. What We Do•  Enterprise Mobile Strategy Services Enterprise Mobile Strategy Mobile App Portfolio Mobile App Scoping & Planning IT Readiness for Mobility BYOD and MDM Strategy Innovation through visualization Center of Excellence Creation•  Mobile Advisory Services Mobile Mentoring Executive Education Speaking Engagements•  Mobile App Development UX Design Onshore and Offshore App Development Mobile App Architecture Prototype Factory
  4. 4. Shahab Choudhry: Partner - Propelics Shahab is a visionary thought leader who has been at the forefront of trying to make sense of the various technology shifts in the past two decades. He has advised several startups, early stage companies and Fortune 500 companies in making the most of these technology shifts. He continues to be a “Trusted Advisor” to some of the leading brands around the world. Shahab is frequent speaker at conferences related to mobile. #mobilestrategy! 4  
  5. 5. By 2015, 70% of your customerinteractions will originate from a mobile device…” 
 Source:  Gartner  2011  
  6. 6. Experiences are increasing usage and expectations #mobilestrategy!
  7. 7. 73% of companies arelooking to build five or more apps in 2013 Source:  Appcelerator  Survey  
  8. 8. In 2013 the number of new mobile apps will exceed the number of new desktop applications in the enterprise
  9. 9. The Unforgiving User
 Quick to download - Quick to delete
 74% of downloaded apps are opened only once
 40% of apps are deleted after first use
Average expected wait time for a app to launch is 2 sec
 Top reason for deleting apps – app crashed
Enterprise Expectation = Consumer Experience
 Gift of Consumerization 9
  10. 10. Great Opportunity &High Expectations Ready?
  11. 11. Top 10 Gotchas
  12. 12. 1.  Lack of “true” understanding of the opportunity2.  Over engineering of the app 3.  No advance planning for app deployment4.  Enterprise apps that lack “polish”5.  Impact of device diversity and the associated effort6.  Conformance - security and risk policies7.  Testing the app the “good old way”8.  App Analytics – “What is that?”9.  Hidden cost due to inexperience10.  No defined approach for support and maintenance
  13. 13. #1. Lack of “true”understanding of the opportunity
  14. 14. #1. Lack of “true” understanding of the opportunity•  Avoid the “Wild West of App Development”•  What looks good on a flow chart may not work in the field•  Put yourself in the shoes of the end user •  Role Play •  Filed Observation •  Ride Along •  Plant Visits•  Don’t just “mobilize” the current process 14
  15. 15. #3. No advanceplanning for app deployment
  16. 16. #3. No advance planning for app deployment•  Release Planning•  For consumer facing apps •  Approvals from AppStores •  Developer Program •  Regulatory Audits•  For Enterprise apps •  Enterprise AppStore •  MDM/MAM •  PMO Approvals•  Updates in release period 16
  17. 17. #5. Impact of device diversity and the associated effort
  18. 18. #5. Impact of device diversity and the associated effort
 #mobilestrategy! 18  
  19. 19. Planning for devices and OS•  Consumer App -  Most devices -  Most OSs -  Most Resolutions•  Enterprise Apps -  Easier for non-BYOD scenarios -  For BYOD look at user base•  Plan for a minimum of -  Android -  OS 2.3+ -  Top 5 devices based on expected app usage -  Supported resolutions (320 by 480, 480 by 800, 720 by 1280) -  Apple -  iOS 5.0+ -  iPhone 4, 4S and 5, and all iPads -  Supported resolutions (960 by 640, 1136 by 640, 1024 by 768, 2048 by 1536) #mobilestrategy! 19  
  20. 20. Cross Platform Development•  Consumer Apps•  Enterprise Apps in BYOD environments•  Not all MADP are equal•  Easier transition and ramp up to development•  However, MADP tool specific experience is important -  Controls -  Licensing -  Enterprise Architecture -  Overhead – App Size -  Mobile Web vs. App #mobilestrategy! 20  
  21. 21. #7. Testing the appthe “good old way”
  22. 22. #7. Testing the App the “good old way”•  Unforgiving attitude in Enterprise and Consumer•  Testing is not a way to do something between end of •  Poor Navigation" development and launch •  App Crash or Freeze"•  Simulator is not a substitute for device testing •  Sluggish Launch"•  Device Testing – Rent Devices •  Failure to Launch"•  Testing in the Wild •  Unexpected Behavior"•  Monitor after launch -  User Satisfaction -  App Performance Metrics #mobilestrategy! 22  
  23. 23. Some Mobile Specific Considerations•  Device specific testing -  Resolution -  Orientation -  Keyboard•  Testing for battery drain•  Gestures•  Carrier specific testing•  Interruptions – Incoming Calls, SMS, Maps•  Connection speed and disconnected mode #mobilestrategy! 23  
  24. 24. #10. No definedapproach for support and maintenance
  25. 25. #10. No defined approach for support and maintenance •  Support & Help Desk •  Monitoring •  Maintenance and Ongoing App Admin #mobilestrategy! 25  
  26. 26. Support and Help Desk
 •  Days of “Press 2 If you need help with the website…” are over •  But there needs to be a way to provide support •  Enterprise Apps -  Call Help Desk, Carrier or walk to Best Buy? -  Call volume planning -  Help Desk Lite •  Consumer App -  Social Media Feedback and Reputation -  Is your Marketing Department ready for this? #mobilestrategy! 26  
  27. 27. Monitoring •  Ongoing Testing •  Feedback Management •  Developer License #mobilestrategy! 27  
  28. 28. Maintenance and Ongoing App Admin •  Do you have a plan for app ownership after launch? •  Have you planned and allocated enough budget for ongoing updates? •  Do you have a plan for ongoing app support? -  Planned features -  OS updates -  Security issues -  Other bug fixes #mobilestrategy! 28  
  29. 29. 1.  Lack of “true” understanding of the opportunity2.  Over engineering of the app 3.  No advance planning for app deployment4.  Enterprise apps that lack “polish”5.  Impact of device diversity and the associated effort6.  Conformance - security and risk policies7.  Testing the app the “good old way”8.  App Analytics – “What is that?”9.  Hidden cost due to inexperience10.  No defined approach for support and maintenance
  30. 30. mobile App scoping and planning Kickstart : Approach Step I: Step II: Step III: Step IV: Benchmarking Visualization, Planning and App Creation & Requirements Readiness & Budgeting Roadmapping Business Competitive Drivers Analysis App Prototype Development Envisioned Approach, Build & mobile Budgeting, Deploy App & Scenarios High Level Roadmap Release Plan Requirements Support Plan Ongoing Support Technical Scope Approach Finalized Market CustomerOpportunity Feedback 2 Weeks 30
  31. 31. One More Consideration:The cost of doing nothingdue to “Analysis Paralysis” Mobile App Scoping & Planning Kickstart = 
 2 Weeks
  32. 32. Propelics Kickstarts Special Offer Free 1 Hour Mobile Mobile App Advisory Call Scoping & CODE: TOPTEN Planning Kickstart 888-405-2820 Mobile App MDM/BYOD Mobile App IT Readiness Prototype Roadmap Kickstart Rapid for Mobile Factory Prototyping Kickstart #mobilestrategy! 32  
  33. 33. •  Innovation Focus•  Engaging Process•  Mobility Centric•  Experience Across Industries•  Enterprise Solutions•  Advisors, Strategists, Implementers•  Strategy at the Pace of Mobility
  34. 34. Thank you #mobilestrategy!