Thousands of businesses are developing mobile apps without a plan for in-app analytics. Without these analytics, companies struggle to understand app usage and performance, which features work, and which do not, and where your users stumble. Without app analytics, it is difficult to measure the success of your app. It's difficult to measure if you are meeting your business goals.
Even as web analytics have become commonplace, in the age of rapid mobile app development, mobile in-app analytics are often overlooked.
Do you have an app analytics plan for your mobile apps?
How are you going to measure user engagement and behavior?
Who should watch this webinar? Business and IT Professionals responsible for delivering enterprise mobile applications to their workforce and customers.
Watch Larry Lauvray, co-Founder of Propelics, and special guests Kirk Schmink, COO of Keen IO, and Ashar Samdani, Mobile Technical Lead at TkXel, to hear more about strategy, the vendor landscape, and the implementation tactics associated with successful mobile in-app analytics. The webinar will cover what you should be measuring and when in your SDLC you need to start thinking about mobile analytics.
Watch this information packed webinar to learn:
Why you need mobile app analytics
How to get started with mobile app analytics
What analytics you should be tracking
The Mobile App Analytics vendor landscape
The privacy implications of mobile analytics tracking
Innovative use cases leading to better app quality and higher user satisfaction