Enterprise Mobile Prescriptions, not Predictions, for 2014

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2014 is here and mobility continues to move at a breakneck pace.

Organizations of all sizes are building and executing mobile strategies. 2013 was the year of planning, 2014 is the year of action. What should you be doing today to position your business for success in a mobile world?

Download this presentation from the founders from the Mobile Research Council (http://www.mobileresearchcouncil.com), Eric Carlson from Propelics and Maribel Lopez from Lopez Research, and review the top four areas that every company must master in 2014 to stay competitive in mobile. Not predictions, not market trends, and not estimations; this presentation covers 4 strategies that you need to execute on in 2014.

Download this presentation to learn:

-What is a "must have" versus a "nice to have" in 2014
-How will the shifting device landscape impact your mobile strategy in 2014 and beyond
-What's new and interesting on the mobile horizon that you should care about

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Enterprise Mobile Prescriptions, not Predictions, for 2014

  1. 1. Prescriptions for 2014 From Market Trends to Action at the Speed of Mobile www.mobileresearchcouncil.com
  2. 2. WHAT IS THE MRC From Market Trends to Action at the Speed of Mobile Our Objective: Driving innovation and business value with mobile software and solutions. Our executive guidance helps members to quickly and effectively deliver high-impact mobile experiences to employees, partners and customers. ü  MRC has no sales angle or vendor bias. ü  Members benefit from insider access to real-world mobile experience, and gain privileged access to market intelligence and resources that would otherwise be difficult to attain. PRESCRIPTIONS FOR 2014 2 Research. Advisory. Community. We will give you the edge.
  3. 3. WHO WE ARE Propelics and Lopez Research advise the world’s best brands on the use of mobile for their employees, partners and customers. No hidden agenda. No vendor bias. No mobile hype. PRESCRIPTIONS FOR 2014 3
  4. 4. PROPELICS BACKGROUND •  •  •  •  •  15+ year track record Fortune 500 clients Global experience 100% focused on mobile for the Enterprise San Jose, Boston, Pittsburgh Core CRM Process Advisors Enterprise Application Development Propelics creates mobile Strategies and World Class Apps for the Enterprise Mobile Architecture & App Dev Trusted by some of the largest global brands:   PRESCRIPTIONS FOR 2014 Enterprise IT Strategic Thinking 4 ENTEPRISE MOBILE STRATEGY AND APPLICATION SOLUTIONS COMPANY
  5. 5. LOPEZ RESEARCH BACKGROUND ü  5 year track record ü  Pioneer in enterprise mobile research ü  Fortune 500 clients including 5 of the F20 ü  The Mobility Exchange Conference Program ü  Research and strategy consulting for businesses that want to create competitive advantage with mobile. PRESCRIPTIONS FOR 2014 5
  6. 6. WHY WE ARE DIFFERENT 1.Objective, trustworthy and on your side  -  No ranking reports -  Only reprints, no white papers -  Research is customer guided 2. Ability to go from theory to practical -  Grounded in real-world mobile experiences – both successes and challenges -  Cross Industry experience in what works and what does not 3. Provide IT and Business Perspective -  Experts at driving mobile innovation and ideation -  Equip IT Organizations to become mobile enablers 4. Foster Community Interaction and Networking -  Opportunity to share experiences with peers and ask questions to others in the trenches -  Excellent environment for learning and networking PRESCRIPTIONS FOR 2014 6
  7. 7. FOUR PRESCRIPTIONS FOR 2014 1. Build, Understand and Prioritize the App Portfolio 2. Understand How Context Impacts the App Agenda 3. Define Your Integration Strategy 4. Create Repeatable Standards for Mobile Security PRESCRIPTIONS FOR 2014 7
  8. 8. PRESCRIPTION #1 FOR 2014 It’s time to build, understand and prioritize your mobile App portfolio. PRESCRIPTIONS  FOR  2014   8
  9. 9. PRESCRIPTION #1: BENEFIT OF THE APP PORTFOLIO 1. Clearly define vision for mobile – reduce the “wild west of app development” – focus on apps with the greatest business value 2. Define a set of criteria to separate good from great mobile ideas 3. Build a purpose for technical decisions PRESCRIPTIONS FOR 2014 9
  10. 10. PRESCRIPTION #1: MOBILE VISION Typical: Project by project ROI. Benefit tied to growth or cost savings. Buy vs. build decisions made by use case. Apps fitting identified needs. 5 year problem. Iterative: Identify vision for mobile use by business group. Deliver in small incremental phases. Concentrate effort to innovate processes. PRESCRIPTIONS FOR 2014 10
  11. 11. PRESCRIPTION #1: INNOVATION POSTURE MATURITY Access to existing data stores Extend enterprise apps Mobile as a “bolt on” to current process Mobile apps to extend interaction and engagement Innovate the core process using mobile (game changer) Drive simplicity of process through mobile PRESCRIPTIONS FOR 2014 11
  12. 12. PRESCRIPTION #1: BUILDING TOWARDS A VISION Capture à Categorize à Prioritize PRESCRIPTIONS FOR 2014 12
  13. 13. PRESCRIPTION #1: PURPOSE FOR TECH DECISIONS Vendor and mobile technology decisions made based on features and functionality – not building to need over time. PRESCRIPTIONS FOR 2014 13
  14. 14. PRESCRIPTION #1: OBJECTIVES DRIVING DECISIONS Many IT “levers” available to: Deliver Develop MDM/MAM, Containerization HTML, Native, Hybrid, MADP, MBaaS, Services Secure & Connect Support Containerization, 2 Factor, Identification, VPN, WiFi Association PRESCRIPTIONS FOR 2014 Self-serve, Help Desk, Managed Service 14
  15. 15. PRESCRIPTION #1: OBJECTIVES DRIVING DECISIONS Simple Example: MADP Vendor Decision à PRESCRIPTIONS FOR 2014 15
  16. 16. PRESCRIPTION #1: OBJECTIVES DRIVING DECISIONS Simple Example: MADP Vendor Decision à App Requirements App Analytics Thread Support Notifications Developer Support & Community Crash Analytics Cloud based services (Private, Virtual Private) Community Marketplace Mobile Web Support Animation PRESCRIPTIONS FOR 2014 App Testing 16 App Performance Monitoring
  17. 17. PRESCRIPTION #1 FOR 2014 1. Innovative Use Cases Don’t Arrive as Requirements Build a cross-functional team to go out and find them. 2. “Mobile First” is Marketing Speak Find use cases that drive simplicity and reduce the “overhead” of the business. Every business process isn’t destined for mobile. 3. Build a Vision for Mobile Use and Chip Away Budget and build app iterations towards a vision. End user feedback and usage analytics are more important than theory. Lots of apps ≠ success. PRESCRIPTIONS FOR 2014 17
  18. 18. PRESCRIPTION #2 FOR 2014 Incorporate Context Into App Development PRESCRIPTIONS  FOR  2014   18
  19. 19. PRESCRIPTION #2: BREAK OUT OF BAD HABITS PRESCRIPTIONS FOR 2014 19
  20. 20. INTERNET OF THINGS Millions • PCs • Laptops PRESCRIPTIONS FOR 2014 Millions to Billions • Mobile phones • Handheld devices Billions to Trillions 20 • Automobiles • Appliances • Consumer electronics • Food • Body sensors
  21. 21. PRESCRIPTION #2: RE-CRAFT BUSINESS PROCESSES WITH CONTEXT IN MIND Location Environmental Motion Examples of Context Previous Transactions Social Behavioral PRESCRIPTIONS FOR 2014 21
  22. 22. PRESCRIPTION #2: BENEFITS OF CONTEXT 1. Context is more than location but location is frequently a trigger 2. Think of context as enabling automation 3. Collecting and analyzing context can lead to prescriptive and then predictive services PRESCRIPTIONS FOR 2014 22
  23. 23. PRESCRIPTION #3 FOR 2014 You Must Bridge Between the Old World and New World with Data Integration PRESCRIPTIONS  FOR  2014   23
  24. 24. PRESCRIPTION #3: FINDING YOUR INTEGRATION STRATEGY MBAAS? OR ARE WE BUILDING A NEXT GENERATION MOBILE PLATFORM Middleware API Strategy User Data PRESCRIPTIONS FOR 2014 24
  25. 25. ANALYTICS ARE PART OF THE DEVELOPMENT AND INTEGRATION STRATEGY Adoption Performance PRESCRIPTIONS FOR 2014 Insight Improve 25
  26. 26. PRESCRIPTION #3: QUESTIONS TO ANSWER BEFORE EVALUATING AN MBAAS 1. Define an user/authentication management strategy 2. Evaluate what data sources are critical to integrate with and a timeline 3. Evaluate and select a delivery model that matches your risk profile PRESCRIPTIONS FOR 2014 26
  27. 27. PRESCRIPTION #4 FOR 2014 Create repeatable standards for mobile security. PRESCRIPTIONS  FOR  2014   27
  28. 28. PRESCRIPTION #4: CREATE REPEATABLE SECURITY STANDARDS Seeing Two Typical Approaches to Mobile Security: Lack of Controls Over Ambitious Lack of defined security policy creates unease in security teams and rash actions to thwart solutions. MDM/MAM allows simple management to overburden users with polices that create terrible user experiences. Adding one-off complexity to solutions, adding time to governance when should be developing and extending solutions, creating distrust from users and business leads PRESCRIPTIONS FOR 2014 28
  29. 29. PRESCRIPTION #4: RISK CATEGORIZATION Use Case Categorization: Use Case Articulation across Stakeholders Trusted untrusted SEMI Trusted Risk Restricted Business Value PRESCRIPTIONS FOR 2014 Risk: Types of Exposure (e.g. Employee data, customer information, financials, PII, HIPAA, etc.) Impact of Exposure (e.g. Public perception, legal exposure, company valuation, etc.) Business Value: Alignment with drivers 29
  30. 30. PRESCRIPTION #4: POLICY CHARACTERISTICS Business & Technical Policy Support Mobility: Device Type and Ownership e.g. supported devices & versions, MDM/MAM needs, encryption, wipe & lock rules, containerization requirements Device Functionality and Policies e.g.: restrictions, WL/BL of Apps, virtualization, geolocation, monitoring, device limitations, exceptions and actions Network & Security Controls e.g. corporate network Wifi access, ACLs, VPN use, device certificate use, posturing, services access, data entity access Policies End User Support PRESCRIPTIONS FOR 2014 30
  31. 31. PRESCRIPTION #4 FOR 2014 1. Mobile Security Decisions Cannot Happen in a Vacuum Build an end-vision of security profiles and controls required to support IT needs. Joint discussion across a MCOE. Business teams need representation (different from desktop security). 2. Understand Use Cases and App Prioritization Phase security decisions based on use case prioritization, maturity of business use, grounded in requirements. 3. 2 Factor Authentication and Identity is a Must For use cases that access corporate data. Balance of security and user flexibility. Granular controls. PRESCRIPTIONS FOR 2014 31
  32. 32. FOUR PRESCRIPTIONS FOR 2014 1. Build, Understand and Prioritize the App Portfolio 2. Understand How Context Impacts the App Agenda 3. Define Your Integration Strategy 4. Create Repeatable Standards for Mobile Security PRESCRIPTIONS FOR 2014 32
  33. 33. MRC SERVICES Advisory Services 3 Research Seats Enterprise Mobility Market Analysis, Industry Trends, Vendor Briefs, Vertical-Specific Research. Sample RFPs, Modeling Tools for Cost Analysis. 12 comprehensive analyses and 12 additional briefs on industry events from Lopez Research. PRESCRIPTIONS FOR 2014 Unlimited Access to MRC Community Direct interaction with mobile decision-makers within Fortune 1000 organizations across many industries. Ability to question, share and collaborate on hot mobile topics. 33 15 one-hour Lopez Research Inquiry Calls or two strategy days with the ability to ask questions on a wide range of topics, such as vendor selection criteria, product market direction and best practices. 100 hours of Propelics Mobile Advisory Services, on or off-site. Access to Propelics mobile strategy experts to perform strategy and project tasks for your organization.
  34. 34. GET STARTED – MRC INTRODUCTORY OFFER Yearly Subscription Fee - $60,000 Special Snowmageddon! Offer - $42,000 (a 30% savings) Contact us at info@mobileresearchcouncil.com or (888) 408-0252 to discuss Mobile application development Mobile security Mobile web optimization Mobile ROI Calculation Mobile vendor landscape Mobile auditability and compliance HTML5 vs native app considerations Mobile and cloud Mobile device management PRESCRIPTIONS FOR 2014 34
  35. 35. BENEFITS OF THE MOBILE RESEARCH COUNCIL Ask questions from industry peers and mobile experts. Filter through vendor hype and learn what’s really working in mobile today. Download templates, tools and other useful documents to help you execute your mobile strategy. Participate in group discussions and webinars about important topics in mobile. PRESCRIPTIONS  FOR  2014   35
  36. 36. Thank You info@mobileresearchcouncil.com (888) 408-0252 www.mobileresearchcouncil.com

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