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An Introduction to the Mobile Research Council
 

An Introduction to the Mobile Research Council

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From Market Trends to Action at the Speed of Mobile ...

From Market Trends to Action at the Speed of Mobile

Propelics has teamed up with Lopez Research to create an exciting new opportunity for business and technology leaders trying to stay on top of the constantly changing mobile landscape.

Mobile Research Council

Research. Advisory. Community.

The Mobile Research Council is a community of business and technical leaders in Fortune 1000 companies focused on one objective: driving innovation and business value with mobile software and solutions.

Our executive guidance helps members to quickly and effectively deliver high-impact mobile experiences to employees, partners and customers.
Unlike other analyst or industry groups, MRC has no sales angle or vendor bias. Members benefit from insider access to real world mobile experience, and gain privileged access to market intelligence and resources that would otherwise be difficult to attain.

Over two-thirds of enterprise companies do not have a mobile strategy. It’s time to get started.

Download this information packed presentation to learn:

- Hot research topics in mobility to be covered by the Mobile Research Council in 2014
- The importance of combining mobile trends with an actionable mobile strategy
- The benefits of a community of peers in this dynamic mobile market
- Top 5 predictions from Propelics and Lopez research for 2014

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    An Introduction to the Mobile Research Council An Introduction to the Mobile Research Council Presentation Transcript

    • An Introduction to the Mobile Research Council From Market Trends to Action at the Speed of Mobile www.mobileresearchcouncil.com
    • WHAT IS THE MRC From Market Trends to Action at the Speed of Mobile Our Objective: Driving innovation and business value with mobile software and solutions. Our executive guidance helps members to quickly and effectively deliver high-impact mobile experiences to employees, partners and customers. ü  MRC has no sales angle or vendor bias. ü  Members benefit from insider access to real-world mobile experience, and gain privileged access to market intelligence and resources that would otherwise be difficult to attain. INTRODUCTION TO MRC 2 Research. Advisory. Community. We will give you the edge.
    • WHO WE ARE Propelics and Lopez Research advise the world’s best brands on the use of mobile for their employees, partners and customers. No hidden agenda. No vendor bias. No mobile hype. INTRODUCTION TO MRC 3
    • PROPELICS BACKGROUND •  •  •  •  •  15+ year track record Fortune 500 clients Global experience 100% focused on mobile for the Enterprise San Jose, Boston, Pittsburgh Propelics creates mobile Strategies and World Class Apps for the Enterprise Enterprise IT Strategic Thinking Core CRM Process Advisors Enterprise Application Development ENTEPRISE MOBILE STRATEGY AND APPLICATION SOLUTIONS COMPANY Mobile Architecture & App Dev Trusted by some of the largest global brands:   4  
    • LOPEZ RESEARCH BACKGROUND ü  ü  ü  ü  ü  5 year track record Pioneer in enterprise mobile research Fortune 500 clients including 5 of the F20 The Mobility Exchange Conference Program Research and strategy consulting for businesses that want to create competitive advantage with mobile. INTRODUCTION TO MRC 5
    • WHY WE ARE DIFFERENT 1.Objective, trustworthy and on your side  -  No ranking reports -  Only reprints, no white papers -  Research is customer guided 2. Ability to go from theory to practical -  Grounded in real-world mobile experiences – both successes and challenges -  Cross Industry experience in what works and what does not 3. Provide IT and Business Perspective -  Experts at driving mobile innovation and ideation -  Equip IT Organizations to become mobile enablers 4. Foster Community Interaction and Networking -  Opportunity to share experiences with peers and ask questions to others in the trenches -  Excellent environment for learning and networking INTRODUCTION TO MRC 6
    • HOW WE DO THIS Mobile Research and Analysis   Provides insights on the always-changing mobile market and the untapped opportunity in the enterprise. Mobile Advisory Services   For knowledge, best practices, templates, and frameworks to ensure the successful integration of mobility into your corporate strategy. Mobile Community   Of industry, IT, and business leaders and a hotbed of ideas. Ask questions and receive real-world answers from today’s mobile masters to stay far ahead of the innovation curve. INTRODUCTION TO MRC 7
    • MOBILE RESEARCH AND ANALYSIS Provides insights on the always-changing mobile market and the untapped opportunity in the enterprise: •  The latest market research for IT and business leaders. •  Knowledge base to address challenges of building enterprise-class mobile applications and services for both B2C and B2E deployment. •  Macro trends, use cases, and experiences on mobile in the enterprise. •  Vision for the future of business services in a mobile, big data and cloud-enabled world. INTRODUCTION TO MRC 8
    • MOBILE RESEARCH AND ANALYSIS 2014  Research  Agenda   •  •  •  •  •  •  •  •  •  •  •  The State of Enterprise Mobile Adoption Q1/2014 and Q3/2014 Enterprise Mobile Management Strategies Securing The Mobile Enterprise Mobile Application Development Strategies & Platform Considerations Content Management In A Mobile World How the Internet of Things, Machine to Machine and the Connected Devices Landscape Changes Business Adopting The New Computing Landscape: Mobile, Big Data, and Cloud Computing BYOD Best Practices Building The Business Case For Mobility The New World of Mobility and User Experience INTRODUCTION TO MRC 9
    • Cl ou d# INTRODUCTION TO MRC Cn g#d ep l iliz in e# b es s # # ys is in al us #an ta da g#t h g#B ig# 10 on # # n# n# on aC liz pe CC ba m Gl o Co io cC o ec es s affi ng # ed u #R st l #R ba Co Gl o 80%# St Se cu rit oy y# m Go en ve t/ rn st an ra ce te #an gy # d# co m pl ia nc e# co m pu ob ag in M an M MOBILE RESEARCH AND ANALYSIS Top  IT  Concerns     70%# 60%# 50%# 40%# 30%# 20%# 10%# 2013# 0%# 2014#
    • MOBILE RESEARCH AND ANALYSIS Top  IT  Concerns     80%# 70%# 60%# 50%# 40%# 2013# 30%# 2014# 20%# 10%# 0%# Security# INTRODUCTION TO MRC App# Development# Strategy# Managing# Devices# Governance#&# Compliance# 11 Staffing# Overall#Mobile# Strategy# Mobile# Content# Management#
    • MOBILE RESEARCH AND ANALYSIS Mobilizing  Apps  &  Processes   %"adopted"on"mobile"devices" Email# Calendar#&#Contacts# CRM/SFA# Inventory# Logis?cs# Field#Service# Time#and#Travel# UC/Collabora?on# Business#Intell# Customer#facing# 0%# INTRODUCTION TO MRC 10%# 20%# 30%# 12 40%# 50%# 60%# 70%#
    • MOBILE RESEARCH AND ANALYSIS Mobile’s  EvoluAon   INTRODUCTION TO MRC 13
    • MOBILE ADVISORY SERVICES For knowledge, best practices, templates, and frameworks to ensure the successful integration of mobility into your corporate strategy. •  Tactical advice and guidance to execute mobile projects quickly and effectively. •  Templates, tools, and examples for accelerated ramp-up. INTRODUCTION TO MRC 14
    • MOBILE ADVISORY SERVICES Advisory  Topics   Technology ü  Provide mentoring on MDM / MAM vendor selection / implementation best practices ü  Provide Mobile Application Design Platform (cross platform) selection / implementation best practices ü  Advise on BYOD best practices and mobile use policy frameworks and examples ü  Native Apps vs. Hybrid Apps vs. HTML 5 (Platform Selection Criteria) ü  Provide UX guidelines / best practices ü  Mobile web services / integration with enterprise systems INTRODUCTION TO MRC Governance ü  Setting up mobile governance programs ü  Designing and rolling out Mobile Competency Centers ü  Creating mobility Statements of Direction ü  Identifying Key Mobile Metrics / KPIs ü  Oversight and leadership on mobile development initiatives Business ü  Provide guidance and support on mobile innovation ü  Frameworks for mobile app definition and prioritization processes ü  Integrating mobile SDLC (gating and approval) into PMO processes ü  Mobile deployment and release management planning 15
    • MOBILE ADVISORY SERVICES ExecuAve  InnovaAon  Sessions   Propelics’ Executive Innovation Sessions are designed to help IT and business leaders address these challenges head on. In a collaborative environment with mobile experts and practitioners, you’ll learn how to harness your team’s energy and effectively tap mobile as a vital source of innovation, differentiation and growth. There are four Executive Innovation Sessions, each with a different angle. Some focus more on business, others on IT, but all are structured to help you get going quickly. Session 1: The Art of the Possible Session 2: IT Readiness Lab Session 3: Mobile App Ideation Studio Session 4: Mobile Center of Excellence Lab INTRODUCTION TO MRC 16
    • MOBILE COMMUNITY Of industry, IT, and business leaders and a hotbed of ideas. Ask questions and receive real-world answers from today’s mobile masters to stay far ahead of the innovation curve. •  Forum for 1:1 or group-level interaction. •  Vendor-neutral, product-agnostic discussions. •  Guest speakers and participation by mobile influencers. INTRODUCTION TO MRC 17
    • MOBILE COMMUNITY Interactive Yammer Discussion Board -  Relevant mobile white papers and articles -  Mobile Strategy and Execution templates and frameworks -  Q&A / Knowledge sharing Monthly Roundtable Webinars -  February 2014 – Enterprise Mobile Management Strategies -  March 2014 - Securing The Mobile Enterprise -  (Topics to be finalized with input from MRC members) -  Guest Speakers – Industry Experts Networking -  Meet other mobile leaders – share real-world experiences / learn from others in the trenches INTRODUCTION TO MRC 18
    • TIMELINE Dec 2013 Formal council launch.  1/31/14 Brands that commit to the council by submitting dues will be listed as “Founding Members”. January 2014 Founding council members get first set of research reports, access to Propelics and Lopez Research resources. Feb, 2014 Curriculum begins with conference calls, member to member calls, and education calls. March 2014 Third call  April  Review of initial quarter and refinements discussions May 2014 - Dec 2014 TBD INTRODUCTION TO MRC 19
    • FOUR MOBILE TRENDS FOR 2014 1.     Mobile Back End As A Service Becomes The BYOD of 2014 2.      Contextual Identity becomes the next wave of EMM 3.  BYOD app deployments go beyond email and calendar 4. Indoor location services become a reality in 2014 INTRODUCTION TO MRC 20
    • MRC SERVICES Advisory Services 3 Research Seats Enterprise Mobility Market Analysis, Industry Trends, Vendor Briefs, Vertical-Specific Research. Sample RFPs, Modeling Tools for Cost Analysis. 12 comprehensive analyses and 12 additional briefs on industry events from Lopez Research. INTRODUCTION TO MRC Unlimited Access to MRC Community Direct interaction with mobile decision-makers within Fortune 1000 organizations across many industries. Ability to question, share and collaborate on hot mobile topics. 21 10 one-hour Lopez Research Inquiry Calls - with the ability to ask questions on a wide range of topics, such as vendor selection criteria, product market direction and best practices. 100 hours of Propelics Mobile Advisory Services, on or off-site. Access to Propelics mobile strategy experts to perform strategy and project tasks for your organization.
    • FAST-TRACK TO MOBILE SUCCESS Ask questions from industry peers and mobile experts. Filter through vendor hype and learn what’s really working in mobile today. Download templates, tools and other useful documents to help you execute your mobile strategy. Participate in group discussions and webinars about important topics in mobile. INTRODUCTION  TO  MRC   22
    • GET STARTED – JOIN THE MRC Contact us at info@mobileresearchcouncil.com or (888) 408-0252 to discuss Mobile application development The imag e cann ot be displ ayed. Your Mobile web optimization The imag e cann ot be displ ayed Mobile vendor landscape Mobile ROI Calculation Mobile auditability and compliance HTML5 vs. native app considerations Mobile and cloud Mobile device management INTRODUCTION TO MRC Mobile security 23
    • Thank You info@mobileresearchcouncil.com (888) 408-0252 www.mobileresearchcouncil.com