Havas Media Global Trends: Location-based marketing
PropelAds
1. What is Proximity Marketing?
Proximity Marketing is hyper-relevant local advertising
Allows for the broadcast of info via WiFi and Bluetooth®
signals to devices within the immediate area of your
business
Creates a sense of urgency for impulse purchases at your
place of business
4. METRICS
The ProxBox tracks and records every device it detects
Once a device is detected that information is saved on our server and
we can trace the outcome of that singe device.
Coupon downloads, social media shares, form submissions, etc., are all
remotely saved and delivered back to you.
This information will be able to present you with an accurate ROI
month after month to ensure your satisfaction
5. AUDIENCE
4 football field radius around your business.
Advertising at its most relevant, capture the attention of
consumers that have the highest likelihood of walking
through your door
Specific campaigns can be created to gather insight and data
on your consumers
6. COMMUNICATION
Communication is Key!
The audience is right outside your door get them to come
in, communicate deals, specials, new product, or just
something fun.
Let people know why they can’t afford to not come in
today.
7. ENGAGEMENT
Exposure is no longer enough to be successful in the
digital landscape.
Allowing the ads to have the added benefits of connecting
directly to social media and GPS apps will have a
significant impact on your business
The more “hands on” the audience becomes with your
marketing efforts, the greater your ROI will become.
“When was the last time a past customer interacted with your brand?”
8. Contact Us Today to Learn
More!
info@propelads.com
1-707-877-6795
