Sales Process Engineering is a strategic planning system and toolset. It enables you to engineer a sales & marketing process to match the key stages in the buyers’ process - to mirror exactly how clients want to buy.
You can measure and optimise each progressive stage in your sales & marketing process. Then specify the campaigns, collateral and training that will boost performance and maximise your return on investment.
The planning system targets the key issues that trouble sales and marketing Directors:-
# Sales and marketing alignment: where there are conflicting strategies and tactics between your teams. To ensure a shared understanding of the market and what’s required to create and convert new market opportunity into growth & revenue.
# Sales and marketing process is opaque: Sales Process Engineering enables you to identify and fix problems that arise from the earliest stage of market planning - through to the sales close and retention.
# Metrics: inability to measure and evaluate performance at each key stage in the sales and marketing process. Where are the stats needed daily/ monthly to monitor and manage business development?
# Scalable: no forecasting of return on investment and time-scales. Sales Process Engineering answers such questions as: how and where to invest in sales and marketing in order to scale up the business to generate more revenue and profits?
# Buyer Behaviour: data is required on exactly how decisions are made, by whom and for what reasons during the course of the “buyer’s journey”. Can you sell effectively without knowing why customers buy and what influences them?
marketing, crm, sales, sales process, lead generation, public relations, buyer behaviour