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Our Presentation in TIE- SIG Cloud 07/19/2012

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Slides presented by Prashant Kumar at TIE conference on cloud- "It's raining opportunities" in Bangalore on 7/19/2012. The presentation discussed PromptCloud's journey from launch to the current …

Slides presented by Prashant Kumar at TIE conference on cloud- "It's raining opportunities" in Bangalore on 7/19/2012. The presentation discussed PromptCloud's journey from launch to the current state.

Published in: Technology, Business

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  • Telco, retail, devices
  • Initially not focused on growth but delivery and customer satisfaction. That’s very important when you start.
  • When we started reaching out to clients, since it’s a new technology, everybody does not get it too easily. So even though we are vertical agnostic, only few verticals could be penetrated like technology. Others like Banking, retail was difficult to penetrate.
  • For bigger clients, our CAC kept increasing we still couldn’t let go of the clients. We were tech-focused initially at the cost of visibility. Initially our trials were unrestricted, and we were liberal in pricing.
  • Had SLA’s in place. All work that we did, designs that we created, way we grew our team was in line with scalability.
  • The product itself
  • Transcript

    • 1. Big Data made SmallOur journey to Now..© PromptCloud Technologies 2012, All rights reserved 1
    • 2. Who’s PromptCloud? Architects Strategists EngineersBangalore, 2009 time Bangalore, 2012 © PromptCloud Technologies 2012, All rights reserved 2
    • 3. Big DataTelco Other Cloud WWW Networks Forums © PromptCloud Technologies 2012, All rights reserved 3
    • 4. What We Do?Crawl Web Extract Data Normalize Data • We do deep • We extract data • We de-duplicate data crawling in the desired data and join and reach format from as extracts across where search many sources as pages. engines don’t! needed. Big Data Analytics Limited Beta Hosted Indexing © PromptCloud Technologies 2012, All rights reserved 4
    • 5. The Journey so far…© PromptCloud Technologies 2012, All rights reserved 5
    • 6. 2009Product launched; clients from within the network Iguanasan © PromptCloud Technologies 2012, All rights reserved 6
    • 7. 2010Growth picked from word of mouth, referrals pl.acid © PromptCloud Technologies 2012, All rights reserved 7
    • 8. 2011Direct marketing campaigns, reaching out to international website too (yup this late!) © PromptCloud Technologies 2012, All rights reserved 8
    • 9. 2012- How are we doing?• Visibility • SEO strategies, Marketing • Media, Events• Branding • Logo  • Technologically ahead • Quality offering• Product Evolution • Exploratory thinking • Getting hands dirty © PromptCloud Technologies 2012, All rights reserved 9
    • 10. Mistakes made• Increasing CAC (CAC should be < LTV)• Tech-focused; low focus on inbound• Trials were unrestricted © PromptCloud Technologies 2012, All rights reserved 10
    • 11. What went right?• Kept customers happy• Knew our strengths and nailed it right• Technology choices to maintain advantage (all credit to open source)• Kept an eye on scalability © PromptCloud Technologies 2012, All rights reserved 11
    • 12. But what went too right? We’re vertical agnostic NASA Goddard Photo and Video © PromptCloud Technologies 2012, All rights reserved 12
    • 13. Offerings OverviewService Offerings Deliverables1. Prime Offering- Large-scale  Data deltas since last timestamp data acquisition from the web  Data from rest API  data from AJAX/non-AJAX  Final data primarily in XML/ CSV based sites formats  Data crawled  Deep data and incremental data monthly/daily/multiple  Data archived for a month times a day  Ability to supply only incremental data2. Hosted Indexing3. Custom Analytics © PromptCloud Technologies 2012, All rights reserved 13
    • 14. Thank you!Reach us @ info@promptcloud.com © PromptCloud Technologies 2012, All rights reserved 14