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Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
Promoqube Social Media 101 [English]
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Promoqube Social Media 101 [English]

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Social media platforms are growing very fast. Promoqube have searched for you, what happened in social media. We have tried to put whole social media news and platforms in a fun, informative, 3mins …

Social media platforms are growing very fast. Promoqube have searched for you, what happened in social media. We have tried to put whole social media news and platforms in a fun, informative, 3mins video.
Have fun and stayed tuned for more by Promoqube!

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  • Transcript

    • 1. Promoqube Social Media 101
    • 2. How many years it took to reach 50 millionmembers? Radio: 38 years It only took 2 years for Facebook to reach 50 million members. TVC: 13 years Internet: 4 years iPod: 3 years
    • 3. Internet has entered our life.
    • 4. Internet has entered our life.We used it to be in contact with each other.
    • 5. Internet has entered our life.We used it to be in contact with each other. It started to be a talking subject in films.
    • 6. Internet has entered our life.We used it to be in contact with each other. It started to be a talking subject in films. We gathered information.
    • 7. Internet has entered our life. We used it to be in contact with each other. It started to be a talking subject in films. We gathered information.eached tons of information all across the globe.
    • 8. Internet has entered our life. We used it to be in contact with each other. It started to be a talking subject in films. We gathered information.eached tons of information all across the globe. We entered into data and information era.
    • 9. 1998 Internet has entered our life. We used it to be in contact with each other. It started to be a talking subject in films. We gathered information.eached tons of information all across the globe. We entered into data and information era.
    • 10. 1998 2006 Internet has entered our life. We used it to be in contact with each other. It started to be a talking subject in films. We gathered information.eached tons of information all across the globe. We entered into data and information era.
    • 11. 1998 2006 Internet has entered our life. We switched from one way communication into two w We used it to be in contact with each other. It started to be a talking subject in films. We gathered information.eached tons of information all across the globe. We entered into data and information era.
    • 12. 1998 2006 Internet has entered our life. We switched from one way communication into two w We used it to be in contact with each other. We started to share gathered information and news. It started to be a talking subject in films. We gathered information.eached tons of information all across the globe. We entered into data and information era.
    • 13. 1998 2006 Internet has entered our life. We switched from one way communication into two w We used it to be in contact with each other. We started to share gathered information and news. It started to be a talking subject in films. We received feedbacks from what we shared. We gathered information.eached tons of information all across the globe. We entered into data and information era.
    • 14. 1998 2006 Internet has entered our life. We switched from one way communication into two w We used it to be in contact with each other. We started to share gathered information and news. It started to be a talking subject in films. We received feedbacks from what we shared. We gathered information. The phrase “people” has made it presence in the intereached tons of information all across the globe. We entered into data and information era.
    • 15. 1998 2006 Internet has entered our life. We switched from one way communication into two w We used it to be in contact with each other. We started to share gathered information and news. It started to be a talking subject in films. We received feedbacks from what we shared. We gathered information. The phrase “people” has made it presence in the intereached tons of information all across the globe. For us; internet is just a tool. We entered into data and information era.
    • 16. 1998 2006 Internet has entered our life. We switched from one way communication into two w We used it to be in contact with each other. We started to share gathered information and news. It started to be a talking subject in films. We received feedbacks from what we shared. We gathered information. The phrase “people” has made it presence in the intereached tons of information all across the globe. For us; internet is just a tool. We entered into data and information era. We surpassed the informational age.
    • 17. 1998vs. 2006 Internet has entered our life. We switched from one way communication into two w We used it to be in contact with each other. We started to share gathered information and news. It started to be a talking subject in films. We received feedbacks from what we shared. We gathered information. The phrase “people” has made it presence in the intereached tons of information all across the globe. For us; internet is just a tool. We entered into data and information era. We surpassed the informational age.
    • 18. Media
    • 19. Media vs.
    • 20. Media vs. Social Media
    • 21. Media vs. Social MediaMedia owner pin points the communicational areas.
    • 22. Media vs. Social MediaMedia owner pin points the communicational Consumers pin points the areas. communicational areas.
    • 23. Media vs. Social MediaMedia owner pin points the communicational Consumers pin points the areas. communicational areas. Brand is in total control.
    • 24. Media vs. Social MediaMedia owner pin points the communicational Consumers pin points the areas. communicational areas. Brand is in total control. Consumer is in total control.
    • 25. Media vs. Social MediaMedia owner pin points the communicational Consumers pin points the areas. communicational areas. Brand is in total control. Consumer is in total control. Carrying a one way communication only.
    • 26. Media vs. Social MediaMedia owner pin points the communicational Consumers pin points the areas. communicational areas. Brand is in total control. Consumer is in total control. Carrying a one way communication Two sided communication. only.
    • 27. Media vs. Social MediaMedia owner pin points the communicational Consumers pin points the areas. communicational areas. Brand is in total control. Consumer is in total control. Carrying a one way communication Two sided communication. only. Repeats messages.
    • 28. Media vs. Social MediaMedia owner pin points the communicational Consumers pin points the areas. communicational areas. Brand is in total control. Consumer is in total control. Carrying a one way communication Two sided communication. only. Repeats messages. Adapted only to the message.
    • 29. Media vs. Social MediaMedia owner pin points the communicational Consumers pin points the areas. communicational areas. Brand is in total control. Consumer is in total control. Carrying a one way communication Two sided communication. only. Repeats messages. Adapted only to the message. Brand oriented.
    • 30. Media vs. Social MediaMedia owner pin points the communicational Consumers pin points the areas. communicational areas. Brand is in total control. Consumer is in total control. Carrying a one way communication Two sided communication. only. Repeats messages. Adapted only to the message. Brand oriented. Consumer oriented / Adds value.
    • 31. Media vs. Social MediaMedia owner pin points the communicational Consumers pin points the areas. communicational areas. Brand is in total control. Consumer is in total control. Carrying a one way communication Two sided communication. only. Repeats messages. Adapted only to the message. Brand oriented. Consumer oriented / Adds value. Entertains.
    • 32. Media vs. Social MediaMedia owner pin points the communicational Consumers pin points the areas. communicational areas. Brand is in total control. Consumer is in total control. Carrying a one way communication Two sided communication. only. Repeats messages. Adapted only to the message. Brand oriented. Consumer oriented / Adds value. Entertains. Interacts, interested and a part of it.
    • 33. Media vs. Social MediaMedia owner pin points the communicational Consumers pin points the areas. communicational areas. Brand is in total control. Consumer is in total control. Carrying a one way communication Two sided communication. only. Repeats messages. Adapted only to the message. Brand oriented. Consumer oriented / Adds value. Entertains. Interacts, interested and a part of it. Brands create the content.
    • 34. Media vs. Social MediaMedia owner pin points the communicational Consumers pin points the areas. communicational areas. Brand is in total control. Consumer is in total control. Carrying a one way communication Two sided communication. only. Repeats messages. Adapted only to the message. Brand oriented. Consumer oriented / Adds value. Entertains. Interacts, interested and a part of it. Brands create the content. Consumers create the content.
    • 35. Leading Actors of Social Media The most popular platforms on Social Media are Facebook, Pinterest, Google+, Youtube, Instagram, Twitter and Foursquare.
    • 36. Twitter / 2012 - 500 Million Users
    • 37. Twitter / 2012 - 500 Million Users * Founded by Jack Dorsey. * 175 million unique tweets are posted everyday. About 1 million new accounts open everyday. * 75 million users in 2011, 175 million users in 2012. The platform grew more than %100 in just one year. * The new information center for BTL and ATL media. A channel where famous people follow their own profiles. Average follower rate for Turkey is 151. * According to Twitters calculations, the amount of tweets sent in one day is enough to write a 10 million-page book or 8,163 copies of War and Peace. * Twitter handles more search queries per month than Bing and Yahoo combined. * The first day Twitter was made public there were a total of 224 tweets. In July 2011, the rate of tweets was 224 in under one-tenth of a second. * 1.7 million tweets are sent everyday in Turkey which equals to 20 tweets every 1 second. The most traffic is reported between 21:00 - 22:00 throughout Fridays. * There are 8 million unique users in Turkey.
    • 38. Facebook / 2012 - 901 Million Users
    • 39. Facebook / 2012 - 901 Million Users * Founded by Mark Zuckerberg. * LIKE button is clicked over 1.875.000 times in one minute. * About 2/3 of Turkey’s population is using Facebook. Thats about 32 million people. Turkey is the world’s 4th active Facebook user country. * Facebook has 400 million active mobile users. * 250 million photographs are uploaded everyday. * The average Facebook user spends about 55 minutes a day, about 6.50 hours a week, and about 1.20 days a month on the site. * The most visited website in Turkey. More than %34 of internet traffic is generated through Facebook. * An average Turkish person spends 56 minutes a day on Facebook. * The gender ratio for Turkey is %63 male, %37 female. %37.5 of people connected to Facebook lives in Istanbul.
    • 40. Youtube / 2012 - 500 Million Users
    • 41. Youtube / 2012 - 500 Million Users * Founded by Chad Hurley. * 4 trillion views are generated in a day. * Total length of the video uploads in a month is equal to 3 billion hours. * 48 hours of video is uploaded every minute. * Evolution of Dance video has beat total view record with 194 million total displaying in 2009. * If NBC and ABC were live 24 hours a day all year long, they would have aired less videos than what is being uploaded to Youtube in just 2 months. * More than %70 of traffic generated to Youtube comes from outside the USA. * 3 trillion videos in a month are viewed in Turkey. 24 hours of video is uploaded every minute. These videos are viewed more than 2 billion times a day. * Even when Youtube was not legal in Turkey, it still got into the top 10 list of the busiest sites.
    • 42. Pinterest / 2012 - 12 Million Users
    • 43. Pinterest / 2012 - 12 Million Users * Founded by Ben Silbermann. * 89 minutes per user is spent in a month span. * 9 million users are connected via Facebook. * Pinterest has grown %50 faster than any other social platforms. (Pinterets is the only platform that increased 145% in 1 year) * Pinterest captures more user attention than Facebook does. An average user spends just about 15.8 minutes for pinning whereas in Facebook an average user spends 12.1 minutes uploading photographs. * 2/3 of Pinterest users families has an 100.00 dolar annual income every year. * 2.2 million daily active users. Pinterest drives more referral traffic to web sites than YouTube, Google+, and LinkedIn combined. * Pinterest is heading towards being the number 1 site where the WOM effect is felt the most. * Active number of users in Turkey: 175.000. Daily visitors: 10.000. Average time spent on the site: 5,9 minutes.
    • 44. Google+ / 2012 - 170 Million Users
    • 45. Google+ / 2012 - 170 Million Users * Founded by Larry Page and Sergey Brin * The number of active users by the end of 2012 is predicted to be over 400 million. * It took only 6 months to reach 50 million user mark. * Google+ button is clicked more than 5 billon times a day. * Google+ adds approximately 625,000 new users every day. Think about the whole city of Kocaeli joining the platform? * Google+ was developed under the code name “Emerald Sea.” The code name came from the fact that Google+ presented an opportunity to sail to new horizons or drown in the wave of social media sites. * There are 450.000 unique users in Turkey.
    • 46. FourSquare / 2012 - 10 Million Users
    • 47. FourSquare / 2012 - 10 Million Users * Founded by Dennis Crowley and Naveen Selvadura * 2.000 check-in’s every 60 seconds. * %86 of users check-in at least once a day. * %56 of users are affected by special offers and promotions. * %31 of mobile users across the globe use Foursquare. * The official Foursquare day is 16th of March. * The most check-in’s earned from a movie last year was Harry Potter and the Deathly Hallows Part 1, Eclipse and Inception. * The most popular brand pages are TV, Bravo and History Channel; every one of them have just about 100.000 followers.
    • 48. Instagram / 2012 - 40 Million Users
    • 49. Instagram / 2012 - 40 Million Users * Founded by Kevin Systrom and Mike Krieger * A photo is uploaded every 58 seconds. * Facebook bought Instagram with 13 of its staff members for 1 billion dolars. * The creators of Instagram got the name from a combination of the fact that old Polaroid cameras marketed themselves as "instant" and the fact that they felt snapshots were like telegrams that got sent over the wire to others. * The photo sharing site Flicker reached 100 million photo upload number in 2 years whereas Instagram did this only in 8 months. * On March 2012, Instagram started giving service to Android users all around the world. 2.000 people registered tot he service under a minute. * There are more than 400.000 photos with the hashtag #istanbul.
    • 50. LinkedIN / 2012 - 150 Million Users
    • 51. LinkedIN / 2012 - 150 Million Users * 150 million users; that’s more than 7 times the population of New York state. * Stack of 100 million business cards: 98,125 feet * %45 of total users live in the US, %55 are from outside the US. * The largest sector is Service with %20 ratio. * 1 million new users are registered every 12 days. * An average linkedIN user spends 21 minutes on the site. * Members of LinkedIn come from more than 200 countries and represent every continent. * A new member is added tot he family every second. LinkedIN had 50 million users 2011 whereas in 2012 this number increased by %100 to 100 million users. * Turkey has more than 1 million users. * The top 3 sectors represented by Turkish users are: Banking, IT and Construction. * Kariyer.net is the only competitor in terms of total visitors. LinkedIN left Kariyer.net behind the race.
    • 52. Wikipedia / 2011 - 40 Million Users
    • 53. Wikipedia / 2011 - 40 Million Users * Founded in 2011. * It has 18 million subjects under 200 languages. This number was 14 million last year. * If Wikipedia was an encyclopedia, it had to be over 2.25 million pages long. You would need more than 123 years to read it. * They are getting close to %100 accuracy every single day. * There are 3,881,516 subjects in the English Wikipedia. These informations add up to 952 volumes of Britannica Encyclopedia. *27 million pages of content. * More than %99 of content can be seen in the first 10 searches in Google. * Students tend to use Wikipedia more than libraries. * When compared to university books, Wikipedia holds a %98 accuracy rate. * Their target is to increase the female editor ratio by %25 while increasing the daily editors to 200.00 by the end of 2015.
    • 54. The Record Holders of Social Media
    • 55. The Record Holders of Social Media The record breaking video of 2009 was Evolution of Dance with 194 million views.Facebook bought Instagram with 13of its employees for 1 billiondolars.
    • 56. The Record Holders of Social Media Lady Gaga is the champion of Twitter with 26 million followers.The most likes on a Facebook wall is47,297,573
    • 57. The Record Holders of Social Media Google+ button is clicked more than 5 billion times a day. Pinterest drives more referral traffic to web sites than YouTube, Google+, and LinkedIN combined.
    • 58. 2012 Up until Facebook introduced frictionless sharing, users by default had more control Like is over! over their own version of the social Web. Sharing content to Facebook meant clicking the "Like" button, cutting and pasting a link into the status update box, "checking in" on Life starts! Facebook or Foursquare and clicking the re- tweet button on Twitter. Frictionless sharing is here to stay. Open Graph is designed to duplicate that marketing process but free the content Refreshing era is over producer from having to re-create the in- network Facebook Page for each product. The producer can instead add semantic tags to any web page that identify it as a Constant flow is starting particular entity in Facebooks database, and add widgets to the page with which Facebook-using visitors can interact (including adding themselves as fans). No more getting in contact with the crowd Brands are caring more on what users think and act compared to what brands want people to think and act. Target oriented communication starts
    • 59. NotesSocial Media is the future of communication, a countless array of internet based tools andplatforms that increase and enhance the sharing of information. This new form of media makesthe transfer of text, photos, audio, video, and information in general increasingly fluid amonginternet users. Social Media has relevance not only for regular internet users, but businesses aswell.Social Media is changing the way/understanding of people’s purchases and the way theycommunicate with each other. Facebook pages started to hold great value for brands.Facebook and Social Networks are the Number One Online Activity Tools.Turkish internet users live in the social networks. An average Facebook user spends 30 minutes aday on the network. The same number for e-mail’s is only 3 minutes.More than %85 of people who connect to the internet from Turkey watch just about an hour of TVeveryday. 1 out of every 5 internet user watches TV via stream online. Turkey is one of the topcountries who tend to watch TV online.The ratio for connecting to Facebook via mobile is increasing everyday. 450 million people reachFacebook via mobile. This ratio in Turkey is over %50.
    • 60. THANK YOU

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