13 Years event marketing experience.9 Years event, market & tourmanagement experience.Event Coordinating - from permitsand negotiating to client relations.Recruiting, training, booking eventstaff – large & small.Event Host / MC.Effective in any setting and situation.Solution oriented and results driven.Safe and experienced driver ofdozens of promotional vehicles fromhitches to 29’ RV’s.In love with event marketing!RASHEED ABDELLAH267.email@example.com_______________________________________Asdfasf
T-MOBILE MOBILEMAKEOVER TOUR 5 month tour of high profileindoor/outdoor events –Philadelphia, PA, NJ & DE.Collect lead generation,create sales opportunities. Responsible for all aspectsof 10’x20’ footprint, 10 – 16event & sales staff, and 3branded vehicles. Eventreporting & photos, andpremium inventory. Set up & breakdown.Coordinate placement withvenues like malls, festivals,amusement parks, andguerilla events. Sales rose over 20% due toour efforts. Client extendedprogram two times based onresults.
T-MobileTKO Tour Use Billshrink.com tocompare cell phonerates & drive sales. 10’x10’ footprint set upin high traffic locationsnear retail centers –malls, movies, etc. PR Stunt: Street Mobfeaturing 20 “boxers-in-training”chanting, advertisingcelebrity signing eventthe next day. Celebrity Event:secured formerHeavyweightChamp, Joe Frasier for2 hour autographsigning.
M&M’S ICECREAM TREATSTOUR 23 consecutive dayguerilla consumerproduct sampling tour. Give away over 4000samples daily alongwith premiums. Determine best high-traffic locations for avariety of targetdemographics. Promotional Vehicle:1970’s ice cream truck,Ice cream cart, and 15-passenger van.
CADILLAC CTS2008 RIDE & DRIVE 4 month tour. Identify andcoordinate opportunities for“ride & drive” events.Create highly targetedlifestyle events inPhiladelphia Area. Provide quality consumerinteraction, display CTS’sall new features, leadgeneration using datacollection devices. Two2008 CTS’s. Devised and presentedevent strategy directly toAccount Mngr, GMMarketing Dir & GMRegional Sales Mngr. Set up/break down,maintain events budget,purchase premiums, eventreporting.
STATEFARM/MLBOPENING DAYOne-day promotionalevent for Major LeagueBaseball opening day. 15 person staffdistributing tons ofbranded premiums totailgaters and stadiumguests. Recruited and trainedall staff, developed andoversaw guerillastrategy. Pick up andmanagement of eventpremiums.
SUBARUTRIBECA 2008TOUR Promote the new Tribeca intargeted high-traffic areas -malls and indoor/outdoorlifestyle events. Offered critical market-specific insight when devisingevents calendar & staffedguerilla events. Philadelphia, Delaware &West Virginia. Display vehicle’s updatedfeatures, provide meaningfulproduct experience, managepremiums, and collect leadgeneration. Awarded only bonusnationwide for outstandingwork in my markets.
2011-2012, METROPCS – Philadelphia Market Specialist 2010, SUZUKI KISASHI – Market Manager 2009, T-MOBILE MOBILE MAKEOVER TOUR - Tour Manager 2009, T-MOBILE TKO CHALLENGE - Market Manager 2008, QUINTO-PA LOTTERY - Tour Manager 2008, M&M’s ICE CREAM TREATS – Market Manager 2008, SILK SOY MILK - Market Manager *2 consecutive years 2007, CADILLAC CTS 2008 - Market Manager 2007, SUBURU TRIBECA 2008 - Market Manager *Awarded Best-in-Nation 2007, NESTLE/JUICY JUICE HARVEST SURPRISE - Market Manager 2006, TD BANKNORTH (PHASE 2 & 3) Tour Manager 2006, FUZE BEVERAGES - Tour Manager/Event Coordinator 2005, WAWA CUP CREW - Tour Manager 2005, BURGER KING - Market Manager 2004, SIERRA MIST SODA (PEPSI) - Market Manager 2004, AXE BODY SPRAY - Market Manager