Online AdvertisingSales TipsStrategy and Tactics
Product: Quantity● The larger the product the better● More content, more search results● More search results mean more audience● Which means more ad inventory $
Product: Interactivity● User-generated content is low quality● UGC doesnt attract advertising● Comments attract spammers● Calendars attract quality content● Classifieds attract valuable content● We want to attract as many classified submissions as possible
Product: Performance● Speed is a competitive advantage● Fast sites appeal to both readers and advertisers● Fast sites display ads faster● Fast-loading ads get clicked more often● We want fast sites
Product: Ad Placement● Well-placed ads get clicks much more often● But they shouldnt overwhelm the top half of the page● 3 ads per page is the maximum● Prominence delivers results!
Product: Ad Placement● Advertisers will like your site because it: ○ Provides plenty of inventory ○ Offers high-quality local content ○ Loads faster than the competition ○ Gives better placement for ads ○ Delivers higher click rates ○ Is the largest local site with high credibility ○ And of course has the best AEs around!