Crowdfunding Events: How to Drive Donations in One Day!

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  • 1. Nonprofit 911: Crowdfunding Events: How to Drive Donations in One Day! w/ Kimbia’s Lori Finch Audio for this event will be available beginning at 1 pm ET via your computer speakers or headphones If you are unable to listen to your computer audio, please close the Audio Broadcast panel and click the Request Button below the participant panel to get dial-in info.
  • 2. #Nonprofit911
  • 3. Lori Finch Today’s Speaker #Nonprofit911
  • 4. Objectives for Today • Overview of Give Local America • Crowdfunding and Giving Days • Strategies for Success • Q&A #Nonprofit911
  • 5. $7,800,000 COLUMBIA UNIVERSITY Winner of the 2013 Circle of Excellence Grand Gold Medal for Innovative Use of Technology in Fundraising from the Council for Advancement and Support of Education (CASE). #Nonprofit911
  • 6. 30% Participation GEORGETOWN UNIVERSITY #Nonprofit911
  • 7. $470,000 SUSQUEHANNA UNIVERSITY #Nonprofit911
  • 8. $1,100,000 BOSTON, MA #Nonprofit911
  • 9. $1,500,000 RICHMOND, VA #Nonprofit911
  • 10. $2,400,000 SAN DIEGO, CA #Nonprofit911
  • 11. $2,800,000 SARASOTA, FL #Nonprofit911
  • 12. $2,800,000 LANCASTER, PA #Nonprofit911
  • 13. $3,100,000 OMAHA, NE #Nonprofit911
  • 14. $3,200,000 MIAMI, FL #Nonprofit911
  • 15. $25,200,000 DALLAS, TX #Nonprofit911
  • 16. One day.Imagine Every person. Your community. #Nonprofit911
  • 17. Raising millions for the greater good. Imagine Earning incentives to make each gift go further. #Nonprofit911
  • 18. • Create quick, simple, low cost donation process • Use social media to raise awareness and donations • Drive gifts from new donors and inactive donors #Nonprofit911
  • 19. May 6th 2014
  • 20. Overview and Growth of Giving Days CROWDFUNDING
  • 21. Definition: Bringing together individuals (a crowd) to finance (support) a cause or initiative – largely online, typically smaller dollar donations  Model used for giving days, cause related or emergency fundraising  Online, community focused giving days started in 2008  Over $200 million raised by communities to date  Driven by social media, networks, and strategic incentives Crowdfunding and Giving Days
  • 22.  Limited time (urgency)  Viral in nature (social, mobile)  Small asks (typically) And it’s FUN! Why it works? #Nonprofit911
  • 23. 24 USERS OVER THE AGE OF 45 460 MILLION 165 MILLION 87 MILLION #Nonprofit911
  • 24. 25 NONPROFITS THAT USE SOCIAL MEDIA HAVE A 40%INCREASE IN FUNDRAISING #Nonprofit911
  • 25. 26 91% OF WIRELESS AMERICANS KEEP THEIR MOBILE DEVICE WITHIN ARM’S REACH 24 7
  • 26. Your target market is already online, using social media, always in arms reach of their phone. Why it works? #Nonprofit911
  • 27. Proven results:  Generate critical, typically unrestricted, funding for participating nonprofits  Drive new donors to your organization – on average 25% first time donors  Increase awareness for local philanthropy and your nonprofit Community Giving Days #Nonprofit911
  • 28. STRATEGIES #Nonprofit911
  • 29. 1. Share goals 2. Focus on mission & how your help others 3. Spread the word 4. Recognize supporters Strategies for Success: #Nonprofit911
  • 30. v Share Goals Types of goals: - Number of donors - Dollars raised - Dollars or donors during a certain time- period - New donors #Nonprofit911
  • 31. Focus on Mission • Show impact • Connect with emotions • Have beneficiaries be face of campaign Consider the value of communicating using results, real people and reminders as you frame your plan #Nonprofit911
  • 32. v Spread the Word Be creative #Nonprofit911
  • 33. Recognize Supporters Share your thanks • Follow up immediately • Consider thanking publicly • Tie thanks to mission/cause #Nonprofit911
  • 34. RESOURCES #Nonprofit911
  • 35. GiveLocalAmerica.org Tools and resources #Nonprofit911
  • 36. Social media Tools and resources Follow @[CommunityNameHere] @GiveLocal2014 Friend [CommunityNameHere] GiveLocalAmerica # Tag #[eventnamehere] #[communityhashtaghere] #GivingDay #GiveLocalAmerica #Nonprofit911
  • 37. Q&A SESSION What would you like to know? #Nonprofit911
  • 38. Thank You Lori! #Nonprofit911
  • 39. Join us April 22, 2014 @ 1pm EST Major Gifts: 101 w/ Philanthropy Expert, Michael Brodie Register for upcoming webinars: Nonprofit911.org Learn more about DonateNow & Network for Good’s online fundraising tools 888.284.7978 x1 or Sales@networkforgood.org More questions? Visit our online community: NetworkforGood.org Online Learning Center: Fundraising123.org