Strategic Marketing Skills for HR Professionals - Seattle SHRM presentation by ProLango

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Here is a presentation Paul Anderson with ProLango gave to Seattle SHRM HR Professionals for personal career development. In includes how to get famous, crash-course in media, self-promotion, personal branding and more.

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Strategic Marketing Skills for HR Professionals - Seattle SHRM presentation by ProLango

  1. 1. Strategic Marketing Skills for HR Professionals <ul><li>presented by Paul Anderson, Columnist, Speaker, Career Strategist </li></ul>
  2. 2. What is the secret to career success?
  3. 3. Three Key Ingredients <ul><li>Competitive Analysis </li></ul><ul><li>Connect w/ Influencers </li></ul><ul><li>Visibility </li></ul>
  4. 4. Chapter I
  5. 5. Who are the players?
  6. 6. Competitive Analysis <ul><li>Industry Celebrities (National, Local) </li></ul><ul><li>Colleagues </li></ul><ul><li>Conversations </li></ul>
  7. 7. National Research <ul><li>Best-Selling Authors </li></ul><ul><li>Keynote Speakers (e.g. SHRM Conference) </li></ul><ul><li>Mentioned in Media (BusinessWeek, WSJ) </li></ul>
  8. 8. Best-Selling Authors
  9. 9. Keynote Speakers
  10. 10. Mentioned in Media
  11. 11. Now What? <ul><li>Check out their websites (About Us) </li></ul><ul><li>Look at their LinkedIn profile </li></ul><ul><li>Do they have a blog or Twitter account? </li></ul>
  12. 12. Local Research <ul><li>Word-of-Mouth (e.g. Carol Olsby) </li></ul><ul><li>Seattle SHRM Speakers </li></ul><ul><li>Mentioned in Media (Seattle Times, KOMO) </li></ul><ul><li>Search Results from LinkedIn </li></ul>
  13. 13. Look them up
  14. 14. Look at their profiles
  15. 15. Look at their experience
  16. 16. Education completed
  17. 17. Who am I up against?
  18. 18. Look them up
  19. 19. Director of HR - Seattle
  20. 20. Here is your competition
  21. 21. How do you stack up?
  22. 22. Want to write a brilliant resume?
  23. 23. Want to choose a successful career track?
  24. 24. R & D
  25. 25. Which area can I become an expert in?
  26. 26. Listen to Conversations <ul><li>Media (National, Local) </li></ul><ul><li>Top Blogs, Twitter </li></ul><ul><li>LinkedIn Answers </li></ul><ul><li>LinkedIn Groups </li></ul>
  27. 27. Media Research
  28. 28. Blogs
  29. 29. Twitter
  30. 30. LinkedIn Answers
  31. 31. LI Group Discussions
  32. 32. What ’ s not being said?
  33. 33. You can be the expert in this area!
  34. 34. Isn ’ t this amazing?
  35. 35. Table Topic Where do you want to be in five years?
  36. 36. Chapter II
  37. 37. Who has the power?
  38. 38. Connect w/ Influencers <ul><li>Industry Leaders </li></ul><ul><li>Aspirational Contacts </li></ul><ul><li>Super Connectors </li></ul>
  39. 39. How to reach out without getting marked as “ spam ” ?
  40. 40. No Elevator Pitches!
  41. 41. Become interested in them first!
  42. 42. Additional insights
  43. 43. Recent activity and updates
  44. 44. Try introductions first
  45. 45. Mutual contacts?
  46. 46. Recognize anyone here?
  47. 47. If you have to cold call...
  48. 48. Flatter them (genuine)
  49. 49. Table Topic Make a list of ten people you need to connect with * * Both internal and external to your organization.
  50. 50. Chapter III
  51. 51. How do I become famous in my field?
  52. 52. Self-Promotion <ul><li>Your expertise </li></ul><ul><li>Become visible </li></ul>
  53. 53. Share a presentation
  54. 54. Attach your blog
  55. 55. Share your portfolio
  56. 56. Connect w/ group manager
  57. 57. Answer Questions
  58. 58. Share good information
  59. 59. Also Consider <ul><li>Earning media attention </li></ul><ul><li>Public speaking </li></ul><ul><li>Writing white papers or articles </li></ul><ul><li>Strategic volunteering </li></ul><ul><li>Blogging, Tweeting, and Podcasting </li></ul>
  60. 60. Crash Course in Media <ul><li>Decide on outlets (be specific) </li></ul><ul><li>Find the right contacts (e.g. journalist, reporter, columnist) </li></ul><ul><li>Build a relationship (comment, send emails) </li></ul><ul><li>Pitch a story (not about you) </li></ul>
  61. 61. Review <ul><li>Know thy competition </li></ul><ul><li>R & D </li></ul><ul><li>Connect w/ Influencers </li></ul><ul><li>Engage in self-promotion </li></ul>
  62. 62. One more thing...
  63. 63. You can transform your life...
  64. 64. By transforming your career
  65. 65. Questions? <ul><li>Contact Me: </li></ul><ul><li>Paul Anderson </li></ul><ul><li>[email_address] </li></ul><ul><li>@prolango | www.linkedin.com/in/prolango </li></ul><ul><li>Visit www.prolango.com for Seminars, Workshops, Career Mixers </li></ul>

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