LinkedIn Search Optimization by ProLango at the Washington State Bar Association

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Here is a training program on the effective uses on LinkedIn. The presentation is self-explantory and you can send me a question.

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  • LinkedIn Search Optimization by ProLango at the Washington State Bar Association

    1. 1. Search Optimizationpresented by Paul Anderson, Columnist, Speaker, Career Strategist
    2. 2. Five behaviors to master• Research• Prospect• Promote• Connect• Engage
    3. 3. Research
    4. 4. Research• Learn about an individual• Who are my competitors• Do I want to work at this company• Where would I get information on...
    5. 5. How are you going to break the ice with someone you’re about to meet?
    6. 6. Look them up
    7. 7. Brenna’s Summary
    8. 8. Her resume
    9. 9. Schools she attended
    10. 10. What are others saying?
    11. 11. Additional insights
    12. 12. Mutual contacts?
    13. 13. Recent activity and updates
    14. 14. Who am I up against?
    15. 15. Look them up
    16. 16. Tax Attorney - Seattle
    17. 17. Here is your competition
    18. 18. How do you stack up?
    19. 19. Want to write abrilliant profile?
    20. 20. R&D
    21. 21. What companies would I like to work for?
    22. 22. You have several options• Companies Feature• Competitive Analysis• Insightful Statistics - Before & After• “People also viewed” feature
    23. 23. Companies Feature
    24. 24. Competitive Analysis
    25. 25. Insightful Statistics
    26. 26. “People also viewed”
    27. 27. I need to find an answer to...
    28. 28. Intellectual Property Law
    29. 29. Prospect
    30. 30. Prospect• Look for a job• Look for clients• Find company decision makers• Companies that hire your expertise
    31. 31. I’m unemployed, help!
    32. 32. Job Search Strategies Are you a strategic or tactical job seeker?
    33. 33. Strategic Job Seeker You need a marketing plan first! * * We offer training and coaching on this.
    34. 34. Tactical Job SeekerLess cumbersome than the former but you might not get your ideal job!
    35. 35. Corp. Counsel Openings
    36. 36. Please don’t apply online!
    37. 37. Leverage your network
    38. 38. Looking for clients?
    39. 39. Engage in a conversation
    40. 40. Where are the decision makers?
    41. 41. Advanced Search
    42. 42. Foster Pepper Partners
    43. 43. Isn’t thisamazing?
    44. 44. What about finding outabout companies that hire my expertise?
    45. 45. Same Advanced Search* * Check both “Current and Past Employees”
    46. 46. Review
    47. 47. Why LinkedIn?• 85+ Million Professionals• Wealth of Information• Competitive Analysis• Connect with Anyone• Find Jobs Faster!
    48. 48. Didn’t you miss...• Research• Prospect• Promote• Connect• Engage
    49. 49. Dan Crystal will invite me again, I promise!
    50. 50. Can we have the slides?
    51. 51. Yes, as long as youpromise to share itwith your colleagues
    52. 52. Questions?Contact Me:Paul Andersonpaul@prolango.com@prolango | www.linkedin.com/in/prolangoVisit www.prolango.comfor Seminars, Workshops, Career Mixers

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