Create Massive Demand for Your Business

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You know that you have to get clients through different marketing channels (SEM, SEO, Social Media, Networking, Promotions, Advertising).

What we haven’t seen yet is anyone talking about how to get explosive number of clients where you actually have to hire more people to service the new demand.

That’s what happened to your host’s business Paul Anderson with ProLango. Most recognized as the Seattle Times career columnist, Paul is also the host of two TV shows, host of the largest monthly career mixer on the west coast (drawing monthly crowds from 400 – 600), and weekly sold-out career seminars. His work has been featured both nationally such as The Wall Street Journal, US News & World Report, Business Week, USA Today as well as locally on KOMO 4, Q13 FOX, Seattle Times among others.

In an economy where businesses are looking to survive, Paul Anderson wants to teach you how to thrive and create massive demand for your products and services.

His success comes from a combination of understanding competitive analysis, connecting with industry influencers, and creating visibility.

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  • Create Massive Demand for Your Business

    1. 1. Create Massive Demand for Your Businesspresented by Paul Anderson, Career Columnist, Speaker, Career Strategist
    2. 2. Featured By
    3. 3. TV Co-Host
    4. 4. Seattle Times Columnist
    5. 5. What is the secret to massive demand?
    6. 6. Three Key Ingredients• Differentiation• Strategic Partnerships• Massive Visibility
    7. 7. Chapter I
    8. 8. Who are the players?
    9. 9. Competitive Analysis• Industry Celebrities (National, Local)• Colleagues• Conversations
    10. 10. National Research• Best-Selling Authors• Keynote Speakers (e.g. AMA Conferences)• Mentioned in Media (BusinessWeek, WSJ)
    11. 11. Best-Selling Authors
    12. 12. Keynote Speakers
    13. 13. Mentioned in Media
    14. 14. Now What?• Check out their websites (About Us)• Look at their online profiles• Do they have a blog or Twitter account?• Google them
    15. 15. Local Research• Word-of-Mouth (e.g. Rod Brooks)• MarketMix 2011• Mentioned in Media (Seattle Times, KOMO)• Search Results from Social Media
    16. 16. Lori’s LinkedIn
    17. 17. Lori’s Biznik
    18. 18. Lori’s Twitter
    19. 19. Who am I up against?
    20. 20. LinkedIn
    21. 21. Biznik
    22. 22. Twitter
    23. 23. FollowerWonk
    24. 24. LinkedIn competition
    25. 25. Biznik competition
    26. 26. Twitter competition
    27. 27. How do you stack up?
    28. 28. Want to write abrilliant profile?
    29. 29. R&D
    30. 30. Which area can Ibecome an expert in?
    31. 31. Listen to Conversations• Media (National, Local)• Top Blogs, Twitter• LinkedIn (Answers, Groups, Events)• Biznik (Articles, BizTalk, Groups, Events)
    32. 32. Media Research
    33. 33. Blogs
    34. 34. LinkedIn Answers
    35. 35. Biznik Articles
    36. 36. LinkedIn Groups
    37. 37. Biznik Groups
    38. 38. Twitter Lists & Favorites
    39. 39. LinkedIn Discussions
    40. 40. Biznik Discussions
    41. 41. What’s not being said?
    42. 42. You can be the expert in this area!
    43. 43. Isn’t thisamazing?
    44. 44. Table Topic What is yourcompany’s USP?
    45. 45. Chapter II
    46. 46. Who has the power?
    47. 47. Connect w/ Influencers• Industry Leaders• Aspirational Contacts• Super Connectors
    48. 48. How to reach outwithout getting marked as “spam”?
    49. 49. No Elevator Pitches!
    50. 50. Become interested in them first!
    51. 51. Know their company
    52. 52. Learn about theirprofessional history
    53. 53. Go deeper (personal)
    54. 54. Try introductions first
    55. 55. Mutual contacts?
    56. 56. Biznik
    57. 57. Twitter
    58. 58. Recognize anyone here?
    59. 59. Biznik
    60. 60. If you have to cold call...
    61. 61. Flatter them (genuine)
    62. 62. Table Topic Make a list of tenpeople you need to connect with
    63. 63. Chapter III
    64. 64. How do I createmassive visibility?
    65. 65. Promotion• Traditional Media• Social Media• Strategic Partnerships
    66. 66. Share a presentation
    67. 67. Syndicate your blog
    68. 68. Share your portfolio
    69. 69. Connect w/ group manager
    70. 70. Participate in discussions
    71. 71. Share good information
    72. 72. Also Consider• Earning media attention• Public speaking• Writing white papers or articles• Strategic volunteering• Blogging, Tweeting, and Podcasting
    73. 73. Crash Course in Media• Decide on outlets (be specific)• Find the right contacts (e.g. journalist, reporter, columnist)• Build a relationship (comment, send emails)• Pitch a story (not about you)
    74. 74. Review• Know thy competition• R&D• Connect w/ Influencers• Engage in self-promotion
    75. 75. One more thing...
    76. 76. It’s not the bestproducts or services...
    77. 77. It’s the ones lots ofpeople know about...
    78. 78. Questions?Contact Me:Paul Andersonpaul@prolango.com@prolango | www.linkedin.com/in/prolangoVisit www.prolango.comfor Seminars, Workshops, Career Mixers

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