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Create Massive Demand for Your Business
 

Create Massive Demand for Your Business

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You know that you have to get clients through different marketing channels (SEM, SEO, Social Media, Networking, Promotions, Advertising)....

You know that you have to get clients through different marketing channels (SEM, SEO, Social Media, Networking, Promotions, Advertising).

What we haven’t seen yet is anyone talking about how to get explosive number of clients where you actually have to hire more people to service the new demand.

That’s what happened to your host’s business Paul Anderson with ProLango. Most recognized as the Seattle Times career columnist, Paul is also the host of two TV shows, host of the largest monthly career mixer on the west coast (drawing monthly crowds from 400 – 600), and weekly sold-out career seminars. His work has been featured both nationally such as The Wall Street Journal, US News & World Report, Business Week, USA Today as well as locally on KOMO 4, Q13 FOX, Seattle Times among others.

In an economy where businesses are looking to survive, Paul Anderson wants to teach you how to thrive and create massive demand for your products and services.

His success comes from a combination of understanding competitive analysis, connecting with industry influencers, and creating visibility.

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Create Massive Demand for Your Business Create Massive Demand for Your Business Presentation Transcript

  • Create Massive Demand for Your Businesspresented by Paul Anderson, Career Columnist, Speaker, Career Strategist
  • Featured By
  • TV Co-Host
  • Seattle Times Columnist
  • What is the secret to massive demand?
  • Three Key Ingredients• Differentiation• Strategic Partnerships• Massive Visibility
  • Chapter I
  • Who are the players?
  • Competitive Analysis• Industry Celebrities (National, Local)• Colleagues• Conversations
  • National Research• Best-Selling Authors• Keynote Speakers (e.g. AMA Conferences)• Mentioned in Media (BusinessWeek, WSJ)
  • Best-Selling Authors
  • Keynote Speakers
  • Mentioned in Media
  • Now What?• Check out their websites (About Us)• Look at their online profiles• Do they have a blog or Twitter account?• Google them
  • Local Research• Word-of-Mouth (e.g. Rod Brooks)• MarketMix 2011• Mentioned in Media (Seattle Times, KOMO)• Search Results from Social Media
  • Lori’s LinkedIn
  • Lori’s Biznik
  • Lori’s Twitter
  • Who am I up against?
  • LinkedIn
  • Biznik
  • Twitter
  • FollowerWonk
  • LinkedIn competition
  • Biznik competition
  • Twitter competition
  • How do you stack up?
  • Want to write abrilliant profile?
  • R&D
  • Which area can Ibecome an expert in?
  • Listen to Conversations• Media (National, Local)• Top Blogs, Twitter• LinkedIn (Answers, Groups, Events)• Biznik (Articles, BizTalk, Groups, Events)
  • Media Research
  • Blogs
  • LinkedIn Answers
  • Biznik Articles
  • LinkedIn Groups
  • Biznik Groups
  • Twitter Lists & Favorites
  • LinkedIn Discussions
  • Biznik Discussions
  • What’s not being said?
  • You can be the expert in this area!
  • Isn’t thisamazing?
  • Table Topic What is yourcompany’s USP?
  • Chapter II
  • Who has the power?
  • Connect w/ Influencers• Industry Leaders• Aspirational Contacts• Super Connectors
  • How to reach outwithout getting marked as “spam”?
  • No Elevator Pitches!
  • Become interested in them first!
  • Know their company
  • Learn about theirprofessional history
  • Go deeper (personal)
  • Try introductions first
  • Mutual contacts?
  • Biznik
  • Twitter
  • Recognize anyone here?
  • Biznik
  • If you have to cold call...
  • Flatter them (genuine)
  • Table Topic Make a list of tenpeople you need to connect with
  • Chapter III
  • How do I createmassive visibility?
  • Promotion• Traditional Media• Social Media• Strategic Partnerships
  • Share a presentation
  • Syndicate your blog
  • Share your portfolio
  • Connect w/ group manager
  • Participate in discussions
  • Share good information
  • Also Consider• Earning media attention• Public speaking• Writing white papers or articles• Strategic volunteering• Blogging, Tweeting, and Podcasting
  • Crash Course in Media• Decide on outlets (be specific)• Find the right contacts (e.g. journalist, reporter, columnist)• Build a relationship (comment, send emails)• Pitch a story (not about you)
  • Review• Know thy competition• R&D• Connect w/ Influencers• Engage in self-promotion
  • One more thing...
  • It’s not the bestproducts or services...
  • It’s the ones lots ofpeople know about...
  • Questions?Contact Me:Paul Andersonpaul@prolango.com@prolango | www.linkedin.com/in/prolangoVisit www.prolango.comfor Seminars, Workshops, Career Mixers