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Career Development Skills for Marketing Professionals
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Career Development Skills for Marketing Professionals

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Most of us in marketing are so focused on building brands and marketing products and services for the companies we represent. But what about our own career? What is the thought process and necessary …

Most of us in marketing are so focused on building brands and marketing products and services for the companies we represent. But what about our own career? What is the thought process and necessary strategies we need to create lifelong employment or preparation for going out on our own? In this presentation we’ll teach you how to develop a strategic plan for your career, engage in environmental scans to check on your competition, and how to create points of differentiation to really stand out in the marketplace. We’ll also cover advanced social media techniques you can use today to become well-known and connect with the top professionals in your field.

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  • Transcript

    • 1. Career Development Skills for Marketing Professionalspresented by Paul Anderson, Career Columnist, Speaker, Career Strategist
    • 2. What is the secret to career success?
    • 3. Three Key Ingredients• Competitive Analysis• Connect w/ Influencers• Visibility
    • 4. Chapter I
    • 5. Who are the players?
    • 6. Competitive Analysis• Industry Celebrities (National, Local)• Colleagues• Conversations
    • 7. National Research• Best-Selling Authors• Keynote Speakers (e.g. AMA Conferences)• Mentioned in Media (BusinessWeek, WSJ)
    • 8. Best-Selling Authors
    • 9. Keynote Speakers
    • 10. Mentioned in Media
    • 11. Now What?• Check out their websites (About Us)• Look at their LinkedIn profile• Do they have a blog or Twitter account?
    • 12. Local Research• Word-of-Mouth (e.g. Rod Brooks)• MarketMix 2011• Mentioned in Media (Seattle Times, KOMO)• Search Results from LinkedIn
    • 13. Look them up
    • 14. Look at their profiles
    • 15. Look at their experience
    • 16. Education completed
    • 17. Who am I up against?
    • 18. Look them up
    • 19. Dir. of Marketing - Seattle
    • 20. Here is your competition
    • 21. How do you stack up?
    • 22. Want to write abrilliant profile?
    • 23. Want to choose asuccessful career track?
    • 24. R&D
    • 25. Which area can Ibecome an expert in?
    • 26. Listen to Conversations• Media (National, Local)• Top Blogs, Twitter• LinkedIn Answers• LinkedIn Groups
    • 27. Media Research
    • 28. Blogs
    • 29. Twitter
    • 30. LinkedIn Answers
    • 31. LI Group Discussions
    • 32. What’s not being said?
    • 33. You can be the expert in this area!
    • 34. Isn’t thisamazing?
    • 35. Table TopicWhere do you want to be in five years?
    • 36. Chapter II
    • 37. Who has the power?
    • 38. Connect w/ Influencers• Industry Leaders• Aspirational Contacts• Super Connectors
    • 39. How to reach outwithout getting marked as “spam”?
    • 40. No Elevator Pitches!
    • 41. Become interested in them first!
    • 42. Additional insights
    • 43. Recent activity and updates
    • 44. Try introductions first
    • 45. Mutual contacts?
    • 46. Recognize anyone here?
    • 47. If you have to cold call...
    • 48. Flatter them (genuine)
    • 49. Table Topic Make a list of tenpeople you need to connect with * * Both internal and external to your organization.
    • 50. Chapter III
    • 51. How do I becomefamous in my field?
    • 52. Self-Promotion• Your expertise• Become visible
    • 53. Share a presentation
    • 54. Attach your blog
    • 55. Share your portfolio
    • 56. Connect w/ group manager
    • 57. Answer Questions
    • 58. Share good information
    • 59. Also Consider• Earning media attention• Public speaking• Writing white papers or articles• Strategic volunteering• Blogging, Tweeting, and Podcasting
    • 60. Crash Course in Media• Decide on outlets (be specific)• Find the right contacts (e.g. journalist, reporter, columnist)• Build a relationship (comment, send emails)• Pitch a story (not about you)
    • 61. Review• Know thy competition• R&D• Connect w/ Influencers• Engage in self-promotion
    • 62. One more thing...
    • 63. You can transform your life...
    • 64. By transforming your career
    • 65. Questions?Contact Me:Paul Andersonpaul@prolango.com@prolango | www.linkedin.com/in/prolangoVisit www.prolango.comfor Seminars, Workshops, Career Mixers