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How to Market your Business Using Social Media
How to Market your Business Using Social Media
How to Market your Business Using Social Media
How to Market your Business Using Social Media
How to Market your Business Using Social Media
How to Market your Business Using Social Media
How to Market your Business Using Social Media
How to Market your Business Using Social Media
How to Market your Business Using Social Media
How to Market your Business Using Social Media
How to Market your Business Using Social Media
How to Market your Business Using Social Media
How to Market your Business Using Social Media
How to Market your Business Using Social Media
How to Market your Business Using Social Media
How to Market your Business Using Social Media
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How to Market your Business Using Social Media

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Brief overview on how most business can benefit from engaging in LinkedIn, Facebook and Twitter.

Brief overview on how most business can benefit from engaging in LinkedIn, Facebook and Twitter.

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  • 1. Social Media projectxmedia.com | (858) 792-9685 ©2009 project x media projectxmedia.com | 858) 792-9685 ©2009 project x media How to Market your Business Using
  • 2. Social Media <ul><li>There are 100s of social media sites now </li></ul><ul><li>What is right for your business </li></ul>projectxmedia.com | (858) 792-9685 ©2010 project x media
  • 3. Professional SM Sites projectxmedia.com | (858) 792-9685 ©2009 project x media APSense Biznik CitiAlly Cofoundr – Entrepreneurial CompanyLoop DoMyStuff Doostang Ecademy Fast Pitch JASEzone KillerStartups Konnects Lawyrs LinkedIn MeetIn MyCareer.ge Naymes NetHooks Ryze Small Business Brief StartupNation – Entrepreneurial Startupping – Internet entrepreneurs Synergy Street – Entrepreneurial Tapped In – Educational professionals Upspring Venture Capital Network Xing Ziggs Source: http://traffikd.com/social-media-websites/
  • 4. LinkedIn projectxmedia.com | (858) 792-9685 ©2009 project x media <ul><li>Business-oriented (no frills) </li></ul><ul><li>Job connections </li></ul><ul><li>Develop professional relationships </li></ul><ul><li>Network with potential vendors and clients </li></ul>
  • 5. LinkedIn <ul><li>Make connections </li></ul><ul><ul><li>answer questions </li></ul></ul><ul><ul><li>build relationships </li></ul></ul><ul><li>Complete your LinkedIn profile </li></ul><ul><li>Include your blog's URL within your profile </li></ul>projectxmedia.com | (858) 792-9685 ©2009 project x media
  • 6. LinkedIn – Groups <ul><li>Connect, Communicate, and Collaborate </li></ul><ul><li>LinkedIn Groups allows group organizations to extend their brand’s reach and strengthen the brand with existing users by providing additional value through LinkedIn’s features </li></ul>projectxmedia.com | (858) 792-9685 ©2009 project x media
  • 7. LinkedIn Case Study <ul><li>Delphi Private Advisors </li></ul>projectxmedia.com | (858) 792-9685 ©2009 project x media
  • 8. Facebook <ul><li>Find new customers </li></ul><ul><li>build online communities of fans </li></ul><ul><li>dig into gold mines of demographic information </li></ul>projectxmedia.com | (858) 792-9685 ©2009 project x media “ Business owner, you might want to friend Facebook.”
  • 9. Facebook Pages <ul><li>Pages allow businesses to collect “fans” </li></ul><ul><li>Identify a short list of goals before you begin </li></ul><ul><li>Show some personality in your page </li></ul><ul><li>Don’t shill. Use your page to engage-and trust that sales will follow </li></ul><ul><li>Use Facebook data to analyze your customer demographics </li></ul>projectxmedia.com | (858) 792-9685 ©2009 project x media
  • 10. Facebook case study <ul><li>Roberto’s within one week: </li></ul>projectxmedia.com | (858) 792-9685 ©2009 project x media
  • 11. Facebook projectxmedia.com | (858) 792-9685 ©2009 project x media Use status updates and newsfeeds to tell fans about specials, events, contests or anything of interest. Add video, photos and quotes.
  • 12. Twitter <ul><li>“ micro-blogging” or posting very short updates, comments or thoughts </li></ul><ul><li>Have a conversation with your market: </li></ul><ul><ul><li>make and mange connections with prospects, customers, bloggers and other influencers </li></ul></ul>projectxmedia.com | (858) 792-9685 ©2009 project x media
  • 13. Twitter <ul><li>Monitor your company / brand on Twitter </li></ul><ul><li>Announce specials, deals or sales </li></ul><ul><li>Live updates on events or conferences </li></ul><ul><li>Promote blog articles, webinars, interesting news and more </li></ul>projectxmedia.com | (858) 792-9685 ©2009 project x media
  • 14. How to find prospects on Twitter projectxmedia.com | (858) 792-9685 ©2009 project x media Search for keywords related to your product/business on Twitter Search and then follow users. Tweet about topics parallel to your product and close prospects away from public channels by using direct messages or offline communications. Discretion and skill is needed in this area.
  • 15. Twitter <ul><li>Overview Sheet </li></ul>projectxmedia.com | (858) 792-9685 ©2009 project x media
  • 16. projectxmedia.com | (858) 792-9685 ©2009 project x media z www.project x media.com

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