Brand Strategy projectxmedia.com | (858) 792-9685 ©2009 project x media projectxmedia.com | 858) 792-9685 ©2009 project x media Brand Optimization and the Sales Process

Discussion Overview Branding: 30-Second Recap Branding & the Sales Process Case Study: Athens Administrators projectxmedia.com | (858) 792-9685 ©2009 project x media

Branding: 30-Second Recap

Branding & the Sales Process

Case Study:

Athens Administrators

30-Second Recap projectxmedia.com | (858) 792-9685 ©2009 project x media “ Brand” = Experience “ Branding” = Creating Experience “ Brand Strategy” = Managing Experience

“ Brand” = Experience

“ Branding” = Creating Experience

“ Brand Strategy” = Managing Experience

Brand Components projectxmedia.com | (858) 792-9685 ©2009 project x media Brand Messaging Vision, Values, Culture Your Authentic Promise Brand Presentation Voice & Style Look & Feel

Brand Messaging

Vision, Values, Culture

Your Authentic Promise

Brand Presentation

Voice & Style

Look & Feel

Branded Communications Develop identity elements Create unified materials in key customer touchpoints: projectxmedia.com | (858) 792-9685 ©2009 project x media Web (web-based & digital properties) Space (branded environments) Print (complete print-based solutions) Broadcast (high-impact film & video properties)

Develop identity elements

Create unified materials in key customer touchpoints:

The Sales Process How do you interact with your customers? How should you interact with your customers? What materials need to support this interaction? projectxmedia.com | (858) 792-9685 ©2009 project x media

How do you interact with your customers?

How should you interact with your customers?

What materials need to support this interaction?

Sales Process Roadmap Phase 1: Contact (Lead Generation) Phase 2: Convince (Lead Conversion) Phase 3: Close (Sales & Retention) projectxmedia.com | (858) 792-9685 ©2009 project x media

Phase 1: Contact

(Lead Generation)

Phase 2: Convince

(Lead Conversion)

Phase 3: Close

(Sales & Retention)

Sales Process Optimization Phase 1: Contact Phase 2: Convince Phase 3: Close projectxmedia.com | (858) 792-9685 ©2009 project x media What are the most effective activities & materials for each phase of your sales process?

Phase 1: Contact

Phase 2: Convince

Phase 3: Close

Case Study: Athens Administrators projectxmedia.com | (858) 792-9685 ©2009 project x media Third-party Claims Administration

Athens Brand Development Messaging Presentation Materials projectxmedia.com | (858) 792-9685 ©2009 project x media

Messaging

Presentation

Materials

Sales Process Map projectxmedia.com | (858) 792-9685 ©2009 project x media

Contact: Stationery Package projectxmedia.com | (858) 792-9685 ©2009 project x media

Contact Corporate Website projectxmedia.com | (858) 792-9685 ©2009 project x media

Corporate Website

Contact: Direct Mail projectxmedia.com | (858) 792-9685 ©2009 project x media

Contact Overview Sheet projectxmedia.com | (858) 792-9685 ©2009 project x media

Overview Sheet

Contact Targeted Info Sheets Market Specific projectxmedia.com | (858) 792-9685 ©2009 project x media

Targeted Info Sheets

Market Specific

Contact: Monthly Update / eBlast projectxmedia.com | (858) 792-9685 ©2009 project x media

Convince: Corporate Profile Brochure projectxmedia.com | (858) 792-9685 ©2009 project x media

Convince Powerpoint Presentation projectxmedia.com | (858) 792-9685 ©2009 project x media

Powerpoint Presentation

Convince: Collateral Folder projectxmedia.com | (858) 792-9685 ©2009 project x media

Close Branded Proposal Covers Content projectxmedia.com | (858) 792-9685 ©2009 project x media

Branded Proposal

Covers

Content

Close/Internal: Newsletter projectxmedia.com | (858) 792-9685 ©2009 project x media

Internal Branding Welcome Packet New Employees projectxmedia.com | (858) 792-9685 ©2009 project x media

Welcome Packet

New Employees

Internal Branding The Brand Story Employee-Centric projectxmedia.com | (858) 792-9685 ©2009 project x media

The Brand Story

Employee-Centric

projectxmedia.com | (858) 792-9685 ©2009 project x media z www.project x media.com