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Stakeholder Management - We're Off To See The Wizard
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Stakeholder Management - We're Off To See The Wizard

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You can learn a lot about Stakeholder Management from The Wizard of Oz. See for an introduction this article: …

You can learn a lot about Stakeholder Management from The Wizard of Oz. See for an introduction this article:

6 Lessons From Oz About Stakeholder Management

http://www.basdebaar.com/6-lessons-from-oz-about-stakeholder-management-3707.html

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  • http://www.flickr.com/photos/wistfulmactavish/4696972741/
  • http://www.flickr.com/photos/47266610@N05/4458035700/
  • http://www.flickr.com/photos/aasg/482724207/
  • http://www.flickr.com/photos/mrtopf/4074083883/

  • http://www.flickr.com/photos/humblog/4808043344/
  • http://www.flickr.com/photos/cpstorm/79916658/
  • http://www.flickr.com/photos/pasotraspaso/4258862751/
  • http://www.flickr.com/photos/dannyboyster/60371673/
  • http://www.flickr.com/photos/karlina/2933786229/
  • http://www.flickr.com/photos/pomo/2800357649/
    http://www.flickr.com/photos/emrank/3908437070/
  • http://www.flickr.com/photos/dhwright/271306595/
  • http://www.flickr.com/photos/victoriapeckham/164175205/
  • http://www.flickr.com/photos/colinsite/4396588800/
  • http://www.flickr.com/photos/quatrosinko/1293620650/
  • http://www.flickr.com/photos/stevensnodgrass/4765185762/
  • http://www.flickr.com/photos/janetmck/1642069840/
  • http://www.flickr.com/photos/alexnormand/2730061843/
  • http://www.flickr.com/photos/12394349@N06/3131296054/
  • http://www.flickr.com/photos/wwworks/4005631298/

  • http://www.flickr.com/photos/midweekpost/152174039/


  • http://www.flickr.com/photos/butterflysha/140523563/
  • http://www.flickr.com/photos/martinofranchi/2925760927/
  • http://www.flickr.com/photos/celebdu/291322346/

  • http://www.flickr.com/photos/29407923@N03/2899705638/
  • http://www.flickr.com/photos/metrojp/92038203/
  • http://www.flickr.com/photos/psycho-pics/2630163338/
    http://www.flickr.com/photos/soldiersmediacenter/3521607551/



  • Transcript

    • 1. “We come to see the Wizard...” Stakeholder Management Bas de Baar ProjectShrink.com
    • 2. Stakeholder Management. “Making everybody in and around the project happy.” As Pooh would say.
    • 3. Stakeholder Management. “... managing the expectation of anyone that has an interest in a project or will be effected by its deliverables or outputs." (ProjectSmart.co.uk) As Owl would say.
    • 4. Anyone in and around a project that has an interest or will be effected. Stakeholders?
    • 5. Problem.
    • 6. Managing Expectations. Why?
    • 7. Dreams. Fears. Our view of the future creates hope and fear.
    • 8. Hope. Positive Expectations. When you are happy and hopeful, you are motivated, productive and a pleasure to work with.
    • 9. Fear. When you are Gloomy angry or Expectations. fearful, you are not very motivated or productive and a disaster to work with.
    • 10. So. Project Manager. If you’re smart, you make every stakeholder as happy as you possibly can.
    • 11. Different Expectations. Not everyone has the same expectations.
    • 12. Alternative. Sometimes alternatives are sufficient.
    • 13. But. You cannot please everyone. Some more important. But you can try ... It’s the thought that counts.
    • 14. Project Manager. PM becomes negotiator.
    • 15. Yellow Brick Road All stakeholders on the same path, same destination (The Wizard) with different expectations.
    • 16. Managing Expectations. How?
    • 17. Interaction. Expectations are influenced by our interactions.
    • 18. Influenced. Information. Participation. And the way we receive information.
    • 19. Projects. Organization. Communication. To influence expectations.
    • 20. Priority. Who gets your attention? Who gets priority?
    • 21. Who Is “Everybody”? Brainstorm map.
    • 22. Segment. Cluster stakeholders. Rank. Priority. Slice & Dice. Use different kinds of grids.
    • 23. Slice/Dice. Plot for Power/ Influence. or Power/ Interest. or...
    • 24. Adventure Map.
    • 25. Organize. According to ranking and priority place stakeholders in project structure or surrounding organization.
    • 26. Communication. According to ranking and priority place stakeholders in information flow.
    • 27. Feedback. We are looking for signs that confirm we are on the right track. Feedback reassures our interests are met.
    • 28. Feedback Loop.
    • 29. Ensure Feedback. Make sure stakeholders get feedback on how their expectations are being met.
    • 30. How You Talk. The way we receive information influences expectations/hope/fear.
    • 31. Drill Instructor vs. Coach Different style of delivering information.
    • 32. Audience. Not everyone understands the same medium.
    • 33. Thank You. Bas de Baar Bas@ProjectShrink.com
    • 34. Image Credits. http://www.flickr.com/photos/wistfulmactavish/4696972741/ http://www.flickr.com/photos/47266610@N05/4458035700/ http://www.flickr.com/photos/aasg/482724207/ http://www.flickr.com/photos/mrtopf/4074083883/ http://www.flickr.com/photos/humblog/4808043344/ http://www.flickr.com/photos/cpstorm/79916658/ http://www.flickr.com/photos/pasotraspaso/4258862751/ http://www.flickr.com/photos/dannyboyster/60371673/ http://www.flickr.com/photos/karlina/2933786229/ http://www.flickr.com/photos/pomo/2800357649/ http://www.flickr.com/photos/emrank/3908437070/ http://www.flickr.com/photos/dhwright/271306595/ http://www.flickr.com/photos/victoriapeckham/164175205/ http://www.flickr.com/photos/colinsite/4396588800/ http://www.flickr.com/photos/quatrosinko/1293620650/ http://www.flickr.com/photos/stevensnodgrass/4765185762/ http://www.flickr.com/photos/janetmck/1642069840/ http://www.flickr.com/photos/alexnormand/2730061843/ http://www.flickr.com/photos/12394349@N06/3131296054/ http://www.flickr.com/photos/wwworks/4005631298/ http://www.flickr.com/photos/midweekpost/152174039/ http://www.flickr.com/photos/butterflysha/140523563/ http://www.flickr.com/photos/martinofranchi/2925760927/ http://www.flickr.com/photos/celebdu/291322346/ http://www.flickr.com/photos/29407923@N03/2899705638/ http://www.flickr.com/photos/metrojp/92038203/ http://www.flickr.com/photos/psycho-pics/2630163338/ http://www.flickr.com/photos/soldiersmediacenter/3521607551/

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