“We come to see
the Wizard...”
Stakeholder Management



Bas de Baar
ProjectShrink.com
Stakeholder Management.
          “Making
          everybody in
          and around the
          project happy.”


    ...
Stakeholder Management.

“... managing the expectation
of anyone that has an
interest in a project or will
be effected by ...
Anyone in and
         around a project
         that has an
         interest or will be
         effected.


Stakeholder...
Problem.
Managing
Expectations.

Why?
Dreams. Fears.




         Our view of the
         future creates
         hope and fear.
Hope.
Positive Expectations.

     When you are happy
     and hopeful, you are
     motivated, productive
     and a plea...
Fear.         When you are
Gloomy        angry or
Expectations. fearful, you
             are not very
             motiva...
So.
Project Manager.


If you’re smart, you
make every stakeholder
as happy as you
possibly can.
Different Expectations.




 Not everyone has the
 same expectations.
Alternative.



Sometimes
alternatives
are
sufficient.
But.


You cannot please everyone.
Some more important.

But you can try ...
It’s the thought that counts.
Project Manager.




 PM becomes negotiator.
Yellow Brick Road



All stakeholders on the
same path, same
destination (The Wizard)
with different expectations.
Managing
Expectations.




How?
Interaction.




Expectations are
influenced by our
interactions.
Influenced.



Information.
Participation.
And the way we receive
information.
Projects.




Organization.
Communication.
To influence expectations.
Priority.




Who gets your attention?
Who gets priority?
Who Is “Everybody”?




Brainstorm map.
Segment.



Cluster stakeholders.
Rank. Priority. Slice & Dice.
Use different kinds of grids.
Slice/Dice.
              Plot for
              Power/
              Influence.
              or
              Power/
    ...
Adventure Map.
Organize.



According to ranking and
priority place stakeholders
in project structure or
surrounding organization.
Communication.




According to ranking and
priority place stakeholders
in information flow.
Feedback.


We are looking for
signs that confirm we
are on the right track.
Feedback reassures
our interests are met.
Feedback Loop.
Ensure Feedback.




Make sure stakeholders get
feedback on how their
expectations are being met.
How You Talk.




The way we receive
information influences
expectations/hope/fear.
Drill Instructor vs. Coach




Different style of delivering
information.
Audience.




Not everyone understands
the same medium.
Thank You.




Bas de Baar
Bas@ProjectShrink.com
Image Credits.
    http://www.flickr.com/photos/wistfulmactavish/4696972741/
    http://www.flickr.com/photos/47266610@N05/4...
Stakeholder Management - We're Off To See The Wizard
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Stakeholder Management - We're Off To See The Wizard

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You can learn a lot about Stakeholder Management from The Wizard of Oz. See for an introduction this article:

6 Lessons From Oz About Stakeholder Management

http://www.basdebaar.com/6-lessons-from-oz-about-stakeholder-management-3707.html

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  • Transcript of "Stakeholder Management - We're Off To See The Wizard"

    1. 1. “We come to see the Wizard...” Stakeholder Management Bas de Baar ProjectShrink.com
    2. 2. Stakeholder Management. “Making everybody in and around the project happy.” As Pooh would say.
    3. 3. Stakeholder Management. “... managing the expectation of anyone that has an interest in a project or will be effected by its deliverables or outputs." (ProjectSmart.co.uk) As Owl would say.
    4. 4. Anyone in and around a project that has an interest or will be effected. Stakeholders?
    5. 5. Problem.
    6. 6. Managing Expectations. Why?
    7. 7. Dreams. Fears. Our view of the future creates hope and fear.
    8. 8. Hope. Positive Expectations. When you are happy and hopeful, you are motivated, productive and a pleasure to work with.
    9. 9. Fear. When you are Gloomy angry or Expectations. fearful, you are not very motivated or productive and a disaster to work with.
    10. 10. So. Project Manager. If you’re smart, you make every stakeholder as happy as you possibly can.
    11. 11. Different Expectations. Not everyone has the same expectations.
    12. 12. Alternative. Sometimes alternatives are sufficient.
    13. 13. But. You cannot please everyone. Some more important. But you can try ... It’s the thought that counts.
    14. 14. Project Manager. PM becomes negotiator.
    15. 15. Yellow Brick Road All stakeholders on the same path, same destination (The Wizard) with different expectations.
    16. 16. Managing Expectations. How?
    17. 17. Interaction. Expectations are influenced by our interactions.
    18. 18. Influenced. Information. Participation. And the way we receive information.
    19. 19. Projects. Organization. Communication. To influence expectations.
    20. 20. Priority. Who gets your attention? Who gets priority?
    21. 21. Who Is “Everybody”? Brainstorm map.
    22. 22. Segment. Cluster stakeholders. Rank. Priority. Slice & Dice. Use different kinds of grids.
    23. 23. Slice/Dice. Plot for Power/ Influence. or Power/ Interest. or...
    24. 24. Adventure Map.
    25. 25. Organize. According to ranking and priority place stakeholders in project structure or surrounding organization.
    26. 26. Communication. According to ranking and priority place stakeholders in information flow.
    27. 27. Feedback. We are looking for signs that confirm we are on the right track. Feedback reassures our interests are met.
    28. 28. Feedback Loop.
    29. 29. Ensure Feedback. Make sure stakeholders get feedback on how their expectations are being met.
    30. 30. How You Talk. The way we receive information influences expectations/hope/fear.
    31. 31. Drill Instructor vs. Coach Different style of delivering information.
    32. 32. Audience. Not everyone understands the same medium.
    33. 33. Thank You. Bas de Baar Bas@ProjectShrink.com
    34. 34. Image Credits. http://www.flickr.com/photos/wistfulmactavish/4696972741/ http://www.flickr.com/photos/47266610@N05/4458035700/ http://www.flickr.com/photos/aasg/482724207/ http://www.flickr.com/photos/mrtopf/4074083883/ http://www.flickr.com/photos/humblog/4808043344/ http://www.flickr.com/photos/cpstorm/79916658/ http://www.flickr.com/photos/pasotraspaso/4258862751/ http://www.flickr.com/photos/dannyboyster/60371673/ http://www.flickr.com/photos/karlina/2933786229/ http://www.flickr.com/photos/pomo/2800357649/ http://www.flickr.com/photos/emrank/3908437070/ http://www.flickr.com/photos/dhwright/271306595/ http://www.flickr.com/photos/victoriapeckham/164175205/ http://www.flickr.com/photos/colinsite/4396588800/ http://www.flickr.com/photos/quatrosinko/1293620650/ http://www.flickr.com/photos/stevensnodgrass/4765185762/ http://www.flickr.com/photos/janetmck/1642069840/ http://www.flickr.com/photos/alexnormand/2730061843/ http://www.flickr.com/photos/12394349@N06/3131296054/ http://www.flickr.com/photos/wwworks/4005631298/ http://www.flickr.com/photos/midweekpost/152174039/ http://www.flickr.com/photos/butterflysha/140523563/ http://www.flickr.com/photos/martinofranchi/2925760927/ http://www.flickr.com/photos/celebdu/291322346/ http://www.flickr.com/photos/29407923@N03/2899705638/ http://www.flickr.com/photos/metrojp/92038203/ http://www.flickr.com/photos/psycho-pics/2630163338/ http://www.flickr.com/photos/soldiersmediacenter/3521607551/

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