Integrated Strategy for
Community & Business Development
Technology, E-commerce & CMS Solutions | Brand Building & Management
Web Interactive & Print Design | Business Intelligence, Analytics & Community Development
Green Business Services | Public Relations Services & Event Planning
A New Economy – A New Set of Solutions
www.projectinfuse.com

Angie
Who
Berthelot
Mollie
Windmiller Jessica
Bergman
We are a group of seasoned
is professionals, experts in our respective
fields, collaborating with IN:FUSE to
offer small business and not-for-profit
solutions at sensitive price points.
Mitch Kelly
IN:FUSE
?
Nathan Charles
Knutson Leary Mitch
Kelly

Carl Jean-Baptist, Venture Strategist
Jessica Bergman, Business Communications Director
Angie Berthelot, Public Relations Strategist
Mitch Kelly, Art Director
Nathan Knutson, Financial Management Director
Charles Leary, Business Management Director
Heidi Miller, Packaging Consultant
Mollie Windmiller, Marketing Director

The Present Fractured State of Small Business
•Marketing Analysis
Business Insight
Development •Business Plan Composition
•Bookkeeping/Administrative
•E-mail/Collateral
Branding & Insight
Messaging •Public Relations
•SEO/Web site Design
Budget
•Accounting Assurance
Operations Insight
• Structure Advisement
•Project Management
•Network Administration:
Information Insight
Technology Design and Implementation
•Web Application
•Energy Conservation
Green •Recycling + Waste Reduction Insight
Practices
•Earth Friendly Marketing Collateral
Each channel has
Several different Performance Key best practice
its own spending
vendors for client metrics from each effort
thresholds/
to manage are all different are not shared
decisions

IN:FUSE Integrated Approach
•Marketing Analysis
•Business Plan Composition
Business
Development •Bookkeeping/Administrative
•Project Management
•Accounting Assurance
Branding & •Network Administration
Messaging
•Web Application
•Quality Assurance Strategy
Sales Rep & •Brand Management Insight
Operations
Client •Public Relations
•E-newsletter/Collateral Design
•Search Engine Optimization
Information
Technology •Web Site Design
•Social Network Outreach
•Natural/Paid Placement
Green
Business •Green Marketing Strategies
Services
•Green Architecture
•Green Printing & Packaging
Best Practice is
Fluid optimization One single point of All channels are
used across
of spending contact to lead now consistent
channels for
across channels strategy
next efforts

Your Leadership Team

Jessica’s professional background is rich and varied, covering a range of experience from work
with small theater companies to business administration in executive corporate environments.
Trained as an actress, Jessica has lead multiple theatre companies in the areas of sound design
and stage management, and has been involved in many aspects of the theater production
business, from PR to set building. Whether as central corporate coordinator for large teams of
Fortune 500 merchandisers, or sitting on theater boards, Jessica has a reputation for relationship
building, including director-level communications. Jessica has strategically administered large
corporate professional team projects, resulting in significant gains in quality, cost and time line
reduction, customer alignment, collaboration and team development. A co-founder of IN:FUSE,
Jessica is a valuable resource for communications, creative business growth, and leads public
speaking service lines for IN:FUSE.

Charles is a motivated, personable business professional with a talent for quickly mastering
technology. He thrives in a deadline-driven environment, with excellent follow through and a
creative, detail-oriented mind. His outgoing communication style and his ability to maintain a
sense of humor and flexibility under pressure has allowed him to successfully lead a team to
improve HR diversity training in a global initiative. He has managed research for content criteria,
made decisions regarding SME (subject matter experts) selections, and developed project
scopes for client training-tool deliverables, increasing eventual sale value. He has led zero
profit-loss decision making processes for large international clients, developed, and managed
operation models, a broad range of purchase order procurement, invoice database
management, and sourcing. Because of his ability to build client rapport--including promoting
enduring relationships with a diverse clientele--Charles single-handedly steered a national
Minneapolis-based business consultation firm into the global arena in less than a 13-month
period. He has been contracted by Target Corporation in the areas of Marketing, and as an
Analyst in their Technology division, for the last two years.

Nate’s background includes securing foreign tax reclaims for clients to avoid double taxation,
and improving international tax reclaim processes. His account management background,
dealing with large financial entities such as Bank of NY Mellon, JP Morgan Chase, Deutsche
Bank, and Citibank, gives him extensive experience in pricing discrepancy matters. Small
businesses, with limited budgets, rarely gain access to this type of expertise. Through
experience in communicating with foreign and domestic tax authorities, Nate knows how to
confirm requirements, rules, and regulations to obtain the most beneficial payment for IN:FUSE's
clients. He has a background in testing and implementing new databases to increase
efficiencies, creating new procedures and revising outdated procedures, facilitating incoming
asset set up, asset maintenance, and pricing requests, all of which equip him for management
of any small business financial system.

Carl is Senior Corporate Counsel to MedStar Health. He joined MedStar Health (then Helix
Health) in 1997. He provides legal advice to MedStar’s corporate parent and multiple large
agencies. Carl also advises a number of MedStar’s diversified businesses which expand
internationally and cover a wide variety of industry categorizations. His areas of expertise
include affiliations and employment, regulatory compliance, HR staff matters and client care
issues. He graduated from the University of Maryland School of Law in 1997, and holds a
Bachelor of Arts in Government from Lehigh University and a Master of Business Administration
degree from Loyola College in Maryland.
A partner at IN:FUSE, Carl is also currently the Vice Chair of the Health Law Section of the
Maryland State Bar. He recently spoke at the ABA’s Healthcare Summit on “Practical
Approaches to Challenging Physician Self-Referral Issues” and wrote an article in the
Maryland Bar Journal entitled “Dropping the Boom on Health Care.”

Full of life and an accomplished creative, Mitch brings a wide-range of understanding
in the branding implementation and marketing campaigns for major events throughout the
Twin Cities. His production of the Ivey Awards, Minneapolis MOSAIC, Spark24, One Man
Minneapolis and several other Arts & Entertainment proceedings exemplifies Mitch’s ability
to manage and work with designers to execute campaigns. Mitch’s background with
the coordination and maintenance of corporate sponsorships, production of television
spots for national broadcast, and work flow management of design pieces from conception
to production, offers small businesses rare access to a high-level, fresh, forward design
experience.

A talented, self-motivated and enthusiastic public relations professional, Angie is always
seeking new challenges. She has a successful track record in providing leadership and
instructional resources and services for implementation of clients’ public and media relations
campaigns, and development of innovative internet and web-enhanced public relations
strategies.
Offering more than seven years of public relations and marketing communications experience
she has managed accounts ranging from start-up to Fortune 500 companies. She has
developed and executed public relations/communications programs for clients in a wide
range of industries including retail, legal, nonprofit, food and beverage, fashion, hair care,
financial and banking, telecommunication, technology, health care, child care, marine, and
automotive aftermarket. Experienced in balancing priorities to achieve short-term and long-
range goals, she brings an amazing ability to maintain focus in demanding work environments,
coordinate multiple projects, and meet deadlines under pressure.

Mollie brings extensive experience in marketing, print, Web and people. She efficiently
manages and coordinates marketing and design materials from concept through completion.
She works closely with clients to conceive designs, implement the vision, and consistently meet
deadlines and requirements. Successfully translates subject matter into concrete design for
websites, print and sales collateral. Creates persuasive marketing presentations and collateral.
Highly skilled in print production, always trying to produce the most cost effective jobs.
Mollie manages all strategic, operational, financial, and staffing needs for marketing
departments. She is a passionate, inventive creator of design strategies and marketing
campaigns with an eye for detail; accustomed to performing in deadline-driven environments
and working within budget requirements. Exceptional collaborative and interpersonal skills; she
is a dynamic team player that brings excitement and energy to any project. Highly skilled in
client and vendor relations and negotiations; talented at building and maintaining positive
partnerships.

IN:FUSE Business Strategy Services
Accounting Assurance
Structure Advisement
Quality Assurance Strategy
Process Development & Best Practices
Market Analysis & Financial Modeling
Business Plan Composition
Bookkeeping/Administrative
B2B

IN:FUSE Visual Identity Services
Brand Development
Naming
Positioning
Brand Promise
Logo Design
Identity System Design
Experiential Branding

IN:FUSE Web Presence Services
Brand Management
E-Newsletter Design
Search Engine Optimization
Social Networking
Ads and Affiliate Networks
Natural/Paid Placement
Small Business Advertising
Information Architecture Analysis

IN:FUSE Public Relations Services
Communications and Marketing
Public Relations
Public Speaking Training
Publicity
Public Affairs
Marketing Campaign Strategy
Production
Vendor Management
Event Management

IN:FUSE Technology Services
Website Development
User Experience Analysis
Mobile Applications and Mobile Websites
E-Commerce Solutions
Network Administration
Database-driven Applications
Blogs, Chat, Wikis, Forums
Search, Mapping, Geocoding
Artificial Intelligence

IN:FUSE Green Business Services
Package Design: Minimize the amount of packaging, use recycled
materials and sustainable products, cut back on waste
Green Printing Solutions: Offering many creative printing
options that minimize your impact on the environment
Architectural Analysis for a Green Working Environment
Green Marketing + Business Strategies
Green Marketing Materials
Sustainable Advertising Practices
Green Business strategies offer global benefits such as a cleaner environment and reduced
pollution as well as potentially lowering your costs, improving customer relations, and providing
opportunities to enhance your brand. It sets a positive example for your employees, while
providing a cleaner and healthier work environment. Certain green solutions will eventually
become the norm, so it’s beneficial to start practicing these green strategies now.

IN:FUSE provides integrated, professional business services that are cutting-edge, yet
built for small businesses and start-ups. Whether it’s accounting, legal, loan
applications, branding, packaging design, marketing, or technology solutions - only
IN:FUSE can offer corporate level support at small business prices. We can do so,
because our team is made up of seasoned consultants who specialize in the small
business market segment.
IN:FUSE offers integrated professional services for small or new business. We support
clients by using a team of professionals to find areas of potential growth and
through proven enterprise level techniques which will drive business. Our services
include business planning, communications, green chain supply solutions,
bookkeeping, design, PR, and architecture.
We are the experts who allow the business owner to do what they do best, and we
take care of the rest. We are a trusted partner for small businesses; we mitigate risk
and offer services at a sensitive price point. Because we believe that the success of
our economy relies on investing in small businesses and creating an environment
where they can succeed, we are passionate about providing them the very best
tools. Why should a small business trust us? Because our success depends on theirs.