Driving traffic to your website The main 3 methods: http://ow.ly/4MLmr Pay per click i.e.: Google ad words (Pros and cons) Search Engine Optimisation (SEO) to rank high in the natural listings Social Media
The Social Media Model E N G A G E A N D E D U C A T E Y O U R A U D I E N C E Engage Talk Inform RSS | Info | Re-tweets Your Website New Content Blog Articles News Events Engaged 50 Semi – engaged 300 Not engaged – inconsistent | info resources 650 AUDIENCE A U D I E N C E O F 1 0 0 0 Engage Talk Regularly Meet Tweetup or privately Contact DM or phone D E V E L O P A D V O C A T E S | E N G A G E + N U R T U R E
Q & A But what does that mean!? Tea Break
Implications for Business
The Big 3 - facebook Case Study: http://www.facebook.com/projectbook
Facebook - tasks Facebook Tasks:
Promote your page
Email and blog it
Send updates to your fans
Subscribe to similar fan pages and groups
Get onto and search directories
The Big 3 – LinkedIn Case Study: Personal Account: http://www.linkedin.com/in/projectbook Business Account: http://www.linkedin.com/company/projectbook.co.uk
The Big 3 – LinkedIn LinkedIn Tasks:
Start Connecting to People you Know
See your Contacts Contacts.
Remember your contacts are People
The Big 3 - twitter Case Study: http://twitter.com/projectbook
Q & A But what does that mean!? Lunch
Afternoon overview Course Overview:
What can you do with twitter?
Twitter who will tweet?
Twitter: who to follow
Lets get social
8 styles of tweets
Building your audience
Q and A and end
What can you do with twitter?
Getting in touch quickly
Telling People what you’re doing
Customer Relations/ Reputation management
Being Somewhere Else
Discovering Brilliant Minds
CrowdSourcing – Ideas – Learning – Advice – Research
Twitter – who will tweet? The Four Types of Twitter Profiles Pure Corporate Brand http://twitter.com/#!/englishheritage Note: English Heritage employees have their own accounts http://twitter.com/#!/EHSimonThurley 2) Corporate With Persona http://twitter.com/#!/SPAB1877 3) Employee With Corporate Association http://twitter.com/#!/johnkatcrittall 4) Pure Personal Account http://twitter.com/#!/quinny105 -Each Profile Type Serves A Different Purpose -Setting guidelines -How much time should I spend tweeting? -Choose your twitter names
Determining your primary objectives
Determining your target audience – Who are they?
Get started with Twitter – The basics
Setting up an account – the essentials Location: choose the nearest town or area and add UK Do not protect your tweets Bio: Should be non sales and clear about what you offer and include info about your interests – needs to be human www.twitter.com/projectbook
Twitter applications Two main applications: Tweet deck Hootsuite http://hootsuite.com/dashboard
Basic twitter terminology The use of @, RT, DM & #Hashtags @username RT – posts a carbon copy of someone else’s tweet (it’s like an endorsement and should be of interest to your followers) DM – direct message – like sending an email (no-one else can see) Use this for sensitive issues, sending your mobile no. Etc #Hashtags use to promote a given subject e.g. #election Adding links, photos and using URL shorteners
Who to follow Four types of twitter user
Your target audience
http://twitter.com/#!/jewson STUDY: Accounts to determine what type of twitter user they are along with how many people they follow/follow them, their biography, etc. Finding people to follow
Setting up twitter lists
Get social! Get Social - 10 Do's and don’ts
Engaging the twitter community is about being accepted as genuine, caring, authentic and interesting – it’s not about being overly controversial, negative, rude or blatantly selling, which is a sure fire way of alienating yourself.
Here are 10 helpful do's and don’ts: 1. Do be honest, courteous and reply to others posts 2. Do decide how often you will tweet and be consistent 3. Do take an interest in what others are talking about and comment on it 4. Do show an avatar and bio – it builds trust when people can see who they're engaging with 5. Do choose someone trustworthy to post tweets – they will be representing your business! 6. Don’t blatantly try to sell 7. Don’t advertise for followers 8. Don’t follow more people than you have followers 9. Don’t witter on – no-one’s interested in verbal diarrhoea 10. Don’t moan, attack, slander or bitch about people- it’s the easiest way to lose respect
8 styles of tweets Styles General Direct to someone Start a topic of conversation Thought leadership Topical Provoking Humorous Promotional “Know me, like me, follow me” Who you are determines your conversation...
Twitter abbreviations @ Reply to [username] AFAIK As Far as I Know b/c Because BFN Bye For now BR Best Regards BTW By the Way DM Direct Message. d username sends one. EM Email FB Facebook FF Usually #FF for Follow Friday. #FollowFriday is supposed to work better than it does. If you #FF someone, take the characters to explain why. F2F Face To Face FWIW For What It’s Worth HTH Hope That Helps IMHO In My Humble Opinion IMO In My Opinion J/K Just Kidding LI LinkedIn LMK Let Me Know LOL Laughing Out Loud OH Other Half RE In reply to. As in, use RE for @replies on Twitter. RT Retweet TMI Too Much Information Via “via” is not an abbreviation or acronym. It simply means that a tweet is from @username, though in some cases it may mean that it’s also an exact retweet. YW You’re Welcome Change an and to an & sign :) :-) ;) :o)
Building your audience Regularly follow people each day and talk to them as people (try not to talk too much about your business/organisation etc.) When people follow you back, talk to them and start building a relationship. When you reach 300 - 500 followers start to talk more about your business or organisation etc. Start to write and promote your events, articles, blog posts etc on your website. Make sure your content is successful at educating people about who you are and what you do. Tell a story - http://cctphotography2011.posterous.com/ As relationships with people build consider contacting them and attending meet ups organised by other twitterers.