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    Social Media Course Presentation Social Media Course Presentation Presentation Transcript

    • Social Media Workshop
      Course Overview:
      • The History of the World Wide Web
      • Modern websites – features and case study
      • Driving traffic to websites –3 main methods
      • The Social Media Model
      • Q & A and tea break
      • Your marketing activities
      • Implications for business
      • The Big 3 – facebook
      • The Big 3 – Linked In
      • The Big 3 – Twitter
      • Lunch
    • The History of the WWW
      The World Wide Web (WWW):
      • 1980–1991: Development of the World Wide Web
      • 1992–1995: Growth of the WWW
      • 1996–1998: Commercialization of the WWW
      • 1999–2001: "Dot-com" boom and bust
      • 2002–present: The Web becomes ubiquitous
      • Web 2.0
      • Mobile Web
    • The Conversation Prism
    • Modern Websites
      Modern Website Features:
      • Direct Links to Social Media
      • Less static content and more fresh content
      • Ability to add fresh content. Blogs and articles etc.
      • Keyword rich content
      • Social Media sharing buttons
      • Ability to generate comment
      • RSS Feeds
      Case Study:
      http://www.projectbook.co.uk/
    • RSS feeds
      Really Simple Syndication (RSS)
      http://www.projectbook.co.uk/go/rss_Feeds.html
      http://www.google.com/ig
    • Driving traffic to your website
      The main 3 methods: http://ow.ly/4MLmr
      Pay per click i.e.: Google ad words (Pros and cons)
      Search Engine Optimisation (SEO) to rank high in the natural listings
      Social Media
    • The Social Media Model
      E N G A G E A N D E D U C A T E Y O U R A U D I E N C E
      Engage
      Talk
      Inform
      RSS | Info | Re-tweets
      Your Website
      New Content
      Blog
      Articles
      News
      Events
      Engaged
      50
      Semi – engaged
      300
      Not engaged – inconsistent | info resources
      650
      AUDIENCE
      A U D I E N C E O F 1 0 0 0
      Engage
      Talk Regularly
      Meet
      Tweetup or privately
      Contact
      DM or phone
      D E V E L O P A D V O C A T E S | E N G A G E + N U R T U R E
    • Q & A
      But what does that mean!?
      Tea Break
    • Implications for Business
    • The Big 3 - facebook
      Case Study:
      http://www.facebook.com/projectbook
    • Facebook - tasks
      Facebook Tasks:
      • Start Posting
      • Promote your page
      • Email and blog it
      • Send updates to your fans
      • Subscribe to similar fan pages and groups
      • Get onto and search directories
    • The Big 3 – LinkedIn
      Case Study:
      Personal Account:
      http://www.linkedin.com/in/projectbook
      Business Account:
      http://www.linkedin.com/company/projectbook.co.uk
    • The Big 3 – LinkedIn
      LinkedIn Tasks:
      • Join Linkedin
      • Start Connecting to People you Know
      • See your Contacts Contacts.
      • Remember your contacts are People
    • The Big 3 - twitter
      Case Study:
      http://twitter.com/projectbook
    • Q & A
      But what does that mean!?
      Lunch
    • Afternoon overview
      Course Overview:
      • What can you do with twitter?
      • Twitter who will tweet?
      • Twitter task
      • Twitter applications
      • Twitter terminology
      • Twitter: who to follow
      • Lets get social
      • 8 styles of tweets
      • Twitter abbreviations
      • Building your audience
      • Q and A and end
    • What can you do with twitter?
      • Breaking Boundaries
      • Connecting people
      • Building Relationships
      • Making Friends
      • Getting in touch quickly
      • Telling People what you’re doing
      • Customer Relations/ Reputation management
      • Brand Building
      • News
      • Promotion
      • Events
      • Being Somewhere Else
      • Discovering Brilliant Minds
      • Opinion
      • CrowdSourcing – Ideas – Learning – Advice – Research
      • Information
      • Collaboration
    • Twitter – who will tweet?
      The Four Types of Twitter Profiles
      Pure Corporate Brand
      http://twitter.com/#!/englishheritage
      Note: English Heritage employees have their own accounts
      http://twitter.com/#!/EHSimonThurley
      2) Corporate With Persona
      http://twitter.com/#!/SPAB1877
      3) Employee With Corporate Association
      http://twitter.com/#!/johnkatcrittall
      4) Pure Personal Account
      http://twitter.com/#!/quinny105
      -Each Profile Type Serves A Different Purpose
      -Setting guidelines
      -How much time should I spend tweeting?
      -Choose your twitter names
    • Twitter
      TASK:
      • Determining your primary objectives
      • Determining your target audience – Who are they?
      Get started with Twitter – The basics
       
      Setting up an account – the essentials
      Location: choose the nearest town or area and add UK
      Do not protect your tweets
      Bio: Should be non sales and clear about what you offer and include info about your interests – needs to be human
      www.twitter.com/projectbook
    • Twitter applications
      Two main applications:
      Tweet deck
      Hootsuite
      http://hootsuite.com/dashboard
    • Basic twitter terminology
      The use of @, RT, DM & #Hashtags
      @username
      RT – posts a carbon copy of someone else’s tweet (it’s like an endorsement and should be of interest to your followers)
      DM – direct message – like sending an email (no-one else can see) Use this for sensitive issues, sending your mobile no. Etc
      #Hashtags use to promote a given subject e.g. #election
      Adding links, photos and using URL shorteners
    • Who to follow
      Four types of twitter user
      • Conversational people
      http://twitter.com/#!/HeritageHUB
      • Information sources
      http://twitter.com/#!/englishheritage
      • Your target audience
      • Sales
      http://twitter.com/#!/jewson
      STUDY: Accounts to determine what type of twitter user they are along with how many people they follow/follow them, their biography, etc.
      Finding people to follow
      • Setting up twitter lists
      • Tracking people
    • Get social!
      Get Social - 10 Do's and don’ts
       
      Engaging the twitter community is about being accepted as genuine, caring, authentic and interesting – it’s not about being overly controversial, negative, rude or blatantly selling, which is a sure fire way of alienating yourself.
       
      Here are 10 helpful do's and don’ts:
      1.     Do be honest, courteous and reply to others posts
      2.     Do decide how often you will tweet and be consistent
      3.     Do take an interest in what others are talking about and comment on it
      4.     Do show an avatar and bio – it builds trust when people can see who they're engaging with
      5.     Do choose someone trustworthy to post tweets – they will be representing your business!
       6.     Don’t blatantly try to sell
      7.     Don’t advertise for followers
      8.     Don’t follow more people than you have followers
      9.     Don’t witter on – no-one’s interested in verbal diarrhoea
      10. Don’t moan, attack, slander or bitch about people- it’s the easiest way to lose respect
    • 8 styles of tweets
      Styles
      General
      Direct to someone
      Start a topic of conversation
      Thought leadership
      Topical
      Provoking
      Humorous
      Promotional
      “Know me, like me, follow me”
      Who you are determines your conversation...
    • Twitter abbreviations
      @ Reply to [username]
      AFAIK As Far as I Know
      b/c Because
      BFN Bye For now
      BR Best Regards
      BTW By the Way
      DM Direct Message. d username sends one.
      EM Email
      FB Facebook
      FF Usually #FF for Follow Friday. #FollowFriday is supposed to work better than it does. If you #FF someone, take the characters to explain why.
      F2F Face To Face
      FWIW For What It’s Worth
      HTH Hope That Helps
      IMHO In My Humble Opinion
      IMO In My Opinion
      J/K Just Kidding
      LI LinkedIn
      LMK Let Me Know
      LOL Laughing Out Loud
      OH Other Half
      RE In reply to. As in, use RE for @replies on Twitter.
      RT Retweet
      TMI Too Much Information
      Via “via” is not an abbreviation or acronym. It simply means that a tweet is from @username, though in some cases it may mean that it’s also an exact retweet.
      YW You’re Welcome
      Change an and to an & sign :) :-) ;) :o)
    • Building your audience
      Regularly follow people each day and talk to them as people (try not to talk too much about your business/organisation etc.)
      When people follow you back, talk to them and start building a relationship.
      When you reach 300 - 500 followers start to talk more about your business or organisation etc.
      Start to write and promote your events, articles, blog posts etc on your website. Make sure your content is successful at educating people about who you are and what you do. Tell a story - http://cctphotography2011.posterous.com/
      As relationships with people build consider contacting them and attending meet ups organised by other twitterers.
    • Q & A
      But what does that mean!?
      Finish