Be2HERITAGE - Georgian group presentation

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Georgian group presentation

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Be2HERITAGE - Georgian group presentation

  1. 2. <ul><li>Founded in 1937 </li></ul><ul><li>The charity for the protection of Georgian buildings in England and Wales </li></ul><ul><li>Over 6,000 planning applications every year </li></ul><ul><li>4 caseworkers giving advice on planning </li></ul>
  2. 3. <ul><li>Funding </li></ul><ul><li>English Heritage </li></ul><ul><li>Room Hire </li></ul><ul><li>Legacies/Donations </li></ul><ul><li>Commercial Arm </li></ul><ul><li>Membership </li></ul>
  3. 4. <ul><li>Membership </li></ul><ul><li>Subscription to The Georgian </li></ul><ul><li>Subscription to The Georgian Group Journal </li></ul><ul><li>Help and advice for homeowners </li></ul><ul><li>Exclusive events/visits </li></ul><ul><li>Access to our library </li></ul>
  4. 5. <ul><li>Marketing tools </li></ul><ul><li>Word of mouth </li></ul><ul><li>Press </li></ul><ul><li>Advertising </li></ul><ul><li>Leaflet dropping </li></ul><ul><li>Website </li></ul><ul><li>New media </li></ul>
  5. 6. <ul><li>Getting social </li></ul><ul><li>Success of Young Georgians </li></ul><ul><li>Twitter </li></ul><ul><li>Blogging </li></ul><ul><li>Facebook </li></ul><ul><li>Brand development </li></ul>
  6. 7. <ul><li>The need to tweet </li></ul><ul><li>Raising awareness about specific campaigns </li></ul><ul><li>Raising membership figures </li></ul><ul><li>Reaching a more diverse target audience </li></ul><ul><li>Promoting events </li></ul><ul><li>Generating income </li></ul><ul><li>Developing links </li></ul>
  7. 8. <ul><li>The Future </li></ul><ul><li>Development of Social media </li></ul><ul><li>Website update </li></ul><ul><li>Brand integration </li></ul><ul><li>Focus on education </li></ul>

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