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Beyond Mashups: Service Integration and More

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This is the intro deck I used to frame my standard talk on web hooks around mashups. After these slides, continue with

This is the intro deck I used to frame my standard talk on web hooks around mashups. After these slides, continue with


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  • 1. Beyond Mashups this talk is basically a talk i give about web hooks, but in the context of mashups. the idea is you’re all familiar with mashup opportunity, made possible by APIs... web hooks are like the other side of APIs that will open up a new kind of opportunity
  • 2. Mashup this is my crude example of mashups. a datasource or two, perhaps a presentation tool, some magic glue... and sometimes packaged up as a widget or embeddedable something. housing maps as an example. it’s mostly about read-only or query based functionality.
  • 3. Datasource Mashup this is my crude example of mashups. a datasource or two, perhaps a presentation tool, some magic glue... and sometimes packaged up as a widget or embeddedable something. housing maps as an example. it’s mostly about read-only or query based functionality.
  • 4. Datasource Mashup Presentation this is my crude example of mashups. a datasource or two, perhaps a presentation tool, some magic glue... and sometimes packaged up as a widget or embeddedable something. housing maps as an example. it’s mostly about read-only or query based functionality.
  • 5. Datasource Magic Mashup Presentation this is my crude example of mashups. a datasource or two, perhaps a presentation tool, some magic glue... and sometimes packaged up as a widget or embeddedable something. housing maps as an example. it’s mostly about read-only or query based functionality.
  • 6. Datasource Magic Mashup Presentation Widget this is my crude example of mashups. a datasource or two, perhaps a presentation tool, some magic glue... and sometimes packaged up as a widget or embeddedable something. housing maps as an example. it’s mostly about read-only or query based functionality.
  • 7. Datasource Magic Mashup Presentation Widget this is my crude example of mashups. a datasource or two, perhaps a presentation tool, some magic glue... and sometimes packaged up as a widget or embeddedable something. housing maps as an example. it’s mostly about read-only or query based functionality.
  • 8. Datasource Magic Mashup Presentation Widget this is my crude example of mashups. a datasource or two, perhaps a presentation tool, some magic glue... and sometimes packaged up as a widget or embeddedable something. housing maps as an example. it’s mostly about read-only or query based functionality.
  • 9. Datasource Magic Mashup Presentation Widget this is my crude example of mashups. a datasource or two, perhaps a presentation tool, some magic glue... and sometimes packaged up as a widget or embeddedable something. housing maps as an example. it’s mostly about read-only or query based functionality.
  • 10. Datasource Magic Mashup Presentation Widget this is my crude example of mashups. a datasource or two, perhaps a presentation tool, some magic glue... and sometimes packaged up as a widget or embeddedable something. housing maps as an example. it’s mostly about read-only or query based functionality.
  • 11. Datasource Magic Mashup Presentation Widget? this is my crude example of mashups. a datasource or two, perhaps a presentation tool, some magic glue... and sometimes packaged up as a widget or embeddedable something. housing maps as an example. it’s mostly about read-only or query based functionality.
  • 12. Mashup Web Service A Web Service B but this model is interesting in that it’s like combining web services to make something new
  • 13. Web Service C Web Service A Web Service B which is really yet another, now third web service.
  • 14. Aggregation Web Service C Web Service A Web Service B this is aggregation. and while it’s obviously valuable, there’s another idea waiting to be appreciated...
  • 15. Integration Web Service A Web Service B integration. just make my existing services *work together how i want*
  • 16. Integration Make my existing tools work together to become more than the sum of the parts. Web Service A Web Service B integration. just make my existing services *work together how i want*
  • 17. The Programmable Web is a misnomer. i believe in the programmable web. i want it, we have a glimpse of it. but we don’t have it. not really.
  • 18. It should be called the Programmatic Web. instead, API’s give us *programmatic* access to their services. we cannot “program” them, change them or customize them, or truly *compose* them like we’ve envisioned with the pipes metaphor
  • 19. WEB HOOKS and the Programmable World of Tomorrow Jeff Lindsay enter web hooks. please see other slides...