Facebook Demographics: Trends
April 15, 2009
Ben Lorica
O’Reilly Research

Data Description
 Active Users by
- Location (IP Address)
- User supplied demographics: age, gender, etc.
 Data from 5/21/2008 - present
 Source: http://www.facebook.com/advertising/

Active Users
 193+ million worldwide
- F (51%), M (45%)

Major Regions

Gender and Major Regions
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Users By Region

Europe - Active Users By Country

Europe - Active Users By Age Group

South America - Active Users By Country

South America - Active Users By Age Group

Middle East and North Africa - Active Users By Country

Middle East and North Africa - Active Users By Age Grp

Asia - Active Users By Country

Asia - Active Users By Age Group

N. America & Other Regions - Active Users By Country

USA - Active Users By Age Group

Questions?
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