Importanteclassificar o que é PMEpara Cisco. Empresasaté 150 funcionários é Pequena, de 150 a 1000 funcionários é Media e acima é Grande.O principal desafio das SMBssemprefoientregarserviços de TI com umapequenaequipe de TI e habilidadeslimitadasqueparecemnuncaaumentar em proporção à demanda do negócio. Devidoàssuasrestrições de recursos, as SMBssemprepreferemsoluçõesque: São fáceis de instalar, configurar e manejar. Exigempersonalizaçãomínima. São fáceis de seremintegradas a sistemas em uso. Podemserconsumidas em componentesmodulares e expandidasquandonecessário. Vem com serviçopós-venda e suporte de qualidade.
Thank you for taking the time to discuss this phenomenal opportunity we have in the small to medium business market. We are very excited as to the tremendous growth offered in this area. To help understand what is driving the growth, we’ve compiled key trends that are happening in the industry supporting or demonstrating the growth.
Beyond adapting your sales approach for common SMB behaviors, your job as a solution provider is to evaluate, choose and deliver technology that meets the core needs of their business. Our channel partners who have been successful selling to SMBs differentiate themselves by: • Understanding market trends• Making it easy.• Keeping it low-risk. • Leveraging the power of the cloud to deliver better solutions.It is rewarding to sell to SMBs because the sales cycle is shorter than an enterprise sales cycle and you can see the impact your solution has on their business. The key to success in the SMB segment is to focus on leveraging the market trends that matter to SMBs like the current trends of cloud and mobility, making it easy for them to implement your solution, and providing simple, all inclusive pricing that offers a great value.
Due to the smartphone, mobility has become dramatic influence as to how we view our world, use the internet and connect with people around the world.Since being introduced 5 years ago, the smartphone has become a the number 1 type of phone used throughout the world. Smartphones now outsell feature phones.While the population growth is fairly siginficant, the growth of smartphones is almost 5X! As of February this year, 378,000 iPhones were being sold, 700,000 Android, 200,000 Nokia and 143,000 Blackberry smart phones.By the end of this year, there will be more mobile connected devices than the worlds population!
This means, mobile traffic is skyrocketing! Mobile traffic as more than doubled in the last 4 years. The average smartphone user makes up to 24 web sites visits per day, with peak traffic occurring at 4:30pm (16:30) weekdays.Tablets have dramatically increased mobile data needs as tablets generate over 3X the amount of traffic than smartphones.Due to this high volume of traffic, 1/3 of all smartphone and tablet traffic had to be off-loaded to a wireless LAN in 2011And we’re expecting to see all wireless device traffic exceed that of wired devices in the next 3 years.All of this creates an opportunity to expand the number of wireless access and the throughput of the LANs supporting the access points
Looking at the other side of the equation, cloud and virtualization completely changed the paradigm of where the application could be sitting. It was no longer tied to a specific server. It could move around or be in a public cloud. All of sudden you couldn’t rely on that application being exactly in the location you expected it to be.
This is why it is important for SMB’s to have the right network. The right network will help connect the millions of devices that are being added each weekIt will handle the traffic from those millions of devices securely and will provide additional services for driving greater productivity All for Small to medium size businesses
Cisco understands the importance of the network and we’ve built a broad portfolio of small business technology to help you build the right network for your customersSwitchesRoutersSecurity and SurveillanceVoice and ConferencingWirelessAnd…Cisco Small Business Support Service encompasses the entire portfolio.
O mercado de networking - Onde estão as Oportunidades
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Fáceis de instalar, configurar
São fáceis de serem integradas
a sistemas em uso;
Podem ser consumidas em
componentes modulares e
expandidas quando necessário;
Vem com serviço pós-venda e
suporte de qualidade.