Progetto Sinergia (ENG)

Progetto sinergia
The Enterprise 2.0 Architecting Company

About us…
We are a professional team which collaborates since many years with organizations and management making a contribution in
the information and the communication management
To face up the problems connected to organizations we have tried to understand:

what is an organization
which are its needs
how to treat them

Our view
Sometimes the ordinary view watches the organizations as static and hierarchical structures
Our view on the contrary, is the one of a collection (system) of entities connected among them by relations which communicate (because they receive, elaborate and generate) information (then meanings)
Therefore we have approached these needs in terms of:
system
information need
communication structures
… in other words …
Information System
INFORMATION SYSTEM ORGANIZATION

The seeming needs
The organization needs often are seeming needs which don’t mean the right problems:
usually the customer supposes a need and at the same time just identifies the solutions which believes appropriate
As a matter of fact there is a problem to communicate and the target to hitting must be the one to translate the problem in effective needs

Which problems
Studies carried out and the experiences matured
up to now inside the organizations
have highlighted two orders of problems
Some needs that we’ve discovered inside the organizations are:
understanding their systemic essence (dynamic)
understanding their informative need (dynamic)
“formalizing” their informative need
translating the informative need in versatile structures and in flexible processes able to fulfil it
Some communication demand have highlighted the need to:
building and keeping an effective communication among various environments (business and IT)
preserving the meanings held inside the requirements during all the project life cycle
defining “how much” but above all “which one” communication is required inside the organization

The alternative approach
Creating infrastructures enough transparent to be combined with the existing systems and enoughcapable to stay “open” to the future
This has been achieved through:
informative and communicative reflections
identification of informative and communicative processes
realization of infrastructure

Informative reflection
Most frequently errors which we have verified are:
considering the information need as pre-definable and static
confuse methodwith methodology
apply again methods already used on success case restricting the opportunity to create a competitive advantage and underestimating the real mean of requirements
These reflections brought to:
recognizing that the information need generates and it’s generated by the organization evolution
tending to methodologies to study the methods
defining a communication protocol able to understand and to hold the requirements “meanings” starting from the definition phase to the realization one.

Communicative reflaction
Our reflection is based on conviction that the communication, and so the relations management, is the business’ core because it is the organizations’ core
This has brought us to studying:
the problem of organizations as systems
the organization as system which communicates (what and how communicates: corporate identity and corporate image)
the respect for the individuality as contribution to the view: the disagreement, the difference and the mistake as opportunity
the relations as “cifra” of communication: typologies, protocols and meanings
the meanings as a process of unbroken renegotiation
the meaning as dynamic concept
COMMUNICATION

The informative process
The reflections on informative need have brought us to identifying some models capable to:
formalizing the information need
communicating the formalization in a clear and unambiguous way
identifying suitable models for the informative architecture
defining which are the processes and the actors involved to realize it
using powerfully the new emerging paradigms as SOA, Social Computing, Web 2.0 and Business Intelligence 2.0

The communicative process
stimulus
Constructive
use
Mining
inference
negotiation
meaning definition
The reflection on the communicative aspects has brought us to identifying a process which facilitate the communication in a reasonable level of understanding and acceptable unambiguousness, reachable only through a negotiation of primary contents (meanings)

The real needs
WHAT: The information is the outcome of a unbroken process to assigning meanings to data.
WITH WHO: Treating the communication theme means to acknowledge the subjectivity and the heterogeneity of meanings held inside the information
HOW: The importance of meanings value has defined the birth of new trends and new tendency as WEB 2.0, BI 2.0, ENTERPRISE 2.0
The ICT with its methodologies and its tools is able to facilitate and improve the communication processes
NEED

WOOFER: models generator
From our reflections has borne WOOFER, a framework which has the target to facilitate the communication and improve the information management inside the organizations.
WOOFER isn’t a model but a models’ generator
WOOFER privileges the descriptive and communicative aspect to the normative one
WOOFER facilitates the communication among the professionals that operate on ICT and those that operate on the business through the negotiation of sharing metaphors and hence through a reality description and design, placing itself in an acceptable “meta” level which allows a shared description
www.wooferframework.org

The infrastructure generated
We have realized informative superstructures capable to:
catch and retrieve information and hence meanings (data + semantic relation)
protect and optimize the existing tools available on the organizations integrating themselves with them
organize the information to support the decision making processes
use powerfully new emerging paradigms as SOA, Social Computing, Web 2.0 and Business Intelligence 2.0 to serve the organization

A “possible” solution
Coherently with all expressed, we have studied and realized a framework able to facilitate the semantic treatment of information.
Personal Semantic Organizer
www.wooferframework.org/pso
With Personal Semantic Organizer it’s possible to build tools capable to assist both the organization and the professionals in their daily activities, both those considered “personals” and those business oriented.

Thanks for your attention
www.progettosinergia.it
www.wooferframework.org
The Enterprise 2.0 Architecting Company