Edited for
posting; some
in-class content
is not included
here.
The Media Literacy
Approach
Tuesday, September 1
1

An argument
2

Potter’s
“Three Building Blocks”
1. Personal locus
2. Knowledge structures
3. Skills
3

Personal Locus
Goals
Drives
4
Flickr user audi_insperation

Processing Media
• Messages (media and other types)
• Knowledge
• Factual information
• Social information
5

Message
6

Flickr user bixentro
Message
7

Facts Facts
Facts Facts Facts
Facts Information
Social Social Information
FactsFacts
Social Information Facts
Facts
FactsFactsFactsInformation
Facts Information
Social Social Facts
Social Information
Social Information
Social Facts Information
Information Information
Social Social Facts
FactsFacts
Social Information
Social Information Information
Social
Social Information
Social Information
Facts Facts
Social Information
Social Information
Social InformationSocial Information
Social InformationSocial Information
Knowledge
Flickr user brunosan 8

Seven Media Literacy Skills
Flickr user usefulguy 9

http://video.google.com/videoplay?docid=-6837632645620501339&hl=en
10

11

Perspectives on Media
• Ways of looking at the media that we’ll
discuss in this class:
• Sociological (reading for Thursday!)
• Economic
12

http://www.youtube.com/watch?v=rb9XVKSb1XU
13

Typology of
Media Literacy
• Acquiring Fundamentals (people, time)
• Language Acquisition (words, characters)
• Narrative Acquisition [plot, (non)fiction]
• Developing Skepticism (questioning, liking)

Media Log Assignment
15

mcj1class.ning.com

Turnitin via Blackboard...
...and a hard copy in class...
...at the beginning of class!
17

Click on Course Documents
18

Click on Assignments
19

Click on View/Complete
20

Choose your name from the drop-down list;
it will be filled into the next two boxes
automatically.
21

1Give your file a name.
2 Select it from your computer.
Click upload;
you’re done!
3
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• On Thursday, please bring:
• your signed syllabus checklist and
• your iClicker (register it before class!).
• http://www.iclicker.com/registration/
• Come prepared to answer questions over
the reading!
23