Getting Students into Digital Magazines

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I gave this presentation at the Association for Education in Journalism and Mass Communication Southeast Colloquium at Virginia Tech in March 2012. It draws upon my experience as a journalism instructor and as the magazine correspondent for PBS MediaShift, which has given me the opportunity to talk with a variety of magazine professionals about the challenges and opportunities of their industry's move into the digital age.

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  • \nCollect photos, audio, video while reporting to use on web, in tablet editions, in social media\n\nExample: Esquire video "story trailer" produced with digital interview recordings, 911 call, author's photos\n
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  • Beyond dissemination: community engagement, moderation\n\n
  • Hacks/Hackers as a model for collaboration\n
  • Workshops focused on various tech tools prior to enrollment in production course: certificate program?\n
  • Topic as mechanism for gathering related content; not a specific form, e.g., print\n\nPrint-on-demand is another option\n
  • Imagine user experience, audience’s desires...not what they want to do on their own\nCritical and ethical: analyze role of tools used, be sure they aren’t using us...\n
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  • Getting Students into Digital Magazines

    1. 1. Digital MagazinesGetting Students Into... Susan Currie Sivek, Ph.D. Linfield College AEJMC Southeast Colloquium 2012
    2. 2. “Paper to Pixels”• More than just a shift in delivery method...• ...mindset, production process, content, audience expectations, and more all have changed!
    3. 3. Rethink Reporting• Sports Illustrated: "There is no digital department"• Produce multimedia alongside print content• Co-teaching opportunities: tools + writing
    4. 4. Reimagine Narratives• What other forms could traditional magazine story types take when digital? • How-to: Interweave • Travel: Once Magazine • Data: not just for newspapers• Students need to see, touch innovations
    5. 5. Revisit Advertising• Interactivity presents new opportunities for reader engagement• Mobile, geolocation tools...? (For content too)• Sponsorship opportunities
    6. 6. Repurpose Social Media• Beyond linking• Incorporate aggregation and crowdsourcing into magazine content: Ladies Home Journal• Give readers opportunities to share digital magazine content
    7. 7. Restructure Work• Brainstorm partnerships for funding, free labor • Computer science faculty and students, PR/ad students, campus web designers, loyal alumni, local media, community supporters • Hacks/Hackers model
    8. 8. Reexamine Students’ Experience• Time digital magazine release so students can examine and reflect upon reader data• Workload issues (also for faculty): shoehorning multimedia into formerly writing-focused courses
    9. 9. Reconsider “Magazine”• What is a magazine anyway?• Juan Señor, Innovation in Media: the magazine as "content proposition"• Is print format ideal or even necessary?• Creative ways of using print: McSweeney’s boxes• No wrong answers
    10. 10. Reshape the Magazine Mindset• Collaborative• Adaptable• Imaginative• Critical and ethical • Use digital tools...don’t let them use us
    11. 11. Share Your Innovations!• Conferences• Blogs and Twitter• (Model what we want students to do...) Susan Currie Sivek ssivek@linfield.edu @profsivek

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