2. TABLE OF CONTENTSABOUT THE TEMPLATES ……………………………… 32 QUICK POWERPOINT TIPS………………………….4TEMPLATE 1: Step-by-Step…………………………… 5TEMPLATE 2: Informational…………………………..9TEMPLATE 3: Data-Based.……………………………14CONNECTING THE SLIDES……………………………19CONCLUSION & ADDITIONAL RESOURCES…….23
3. ABOUT THE TEMPLATESInfographics are becoming a popular tool that marketers use to capture theattention of their target audiences. You’ve seen them shared on blogs andsocial media sites, and their visual appeal is indisputable. They break downinformation in digestible chunks and provide context around specific themes,thus helping readers understand key concepts faster.So you want to create your own infographic, don’t you? These three templateswill give you a solid foundation of how to achieve that without anysophisticated software tool. Start creating graphics like a design wiz!NOTE: While the infographics are spread out over various slides, the last slide in thispresentation shows exactly how you can piece the slides together with a free onlinetool.
4. 2 QUICK TIPS FORDESIGNING IN POWERPOINTRight clicking on any image, textbox, or shape will open up various optionsfor you to change the appearance of the respective object—whether that beshading, colors, fills, outline, or styles. Be open to playing around seeingwhat you discover.When inserting images for your graphic, you might find yourself irked whenthe images have white backgrounds while your infographic does not. Eithergive the image a border to make it fit, or use the transparent tool in yourtoolbar. Simply click ―Transparent color,‖ and then click the background ofyour image.
5. TEMPLATEStep-by-Step Infographic Template 1Your content should benefit your audience– that’s a basic inbound marketingprinciple. But instead of using your normalmethod of teaching, why not try visualizingthe process in a step-by-step infographic?This will help attract more people to yoursite and tell a story in a creative way.
6. TITLE OF YOUR STEP-BY-STEPStep 1 WRITE THE FIRST STEP IN YOUR STEP-BY-STEP INFOGRAPHIC HERE. EMPHASIZE POINTS USING DIFFERENT COLORS MORE INFORMATIONAL TEXT Step 2
7. USE A KEY IMAGE THAT SHOWSWHAT YOU ARE EXPLAINING TOCORRESPOND WITH EACH STEP.
8. BE SURE YOUR LAST STEP IN THIS STEP-BY-STEP GUIDE Step 5 FEELS CONCLUSIVE.SOURCES: HubSpot, PowerpointLove our infographic template? Besure to grab our free template forcreating stellar marketing ebooks too!http://bitly.com/TemplateMKTGebook
9. TEMPLATE 2Informational Infographic TemplateOver time, you’ve likely accumulated a lot ofinformation. It might be expertise on acertain subject or simply a blog post thatperformed well for your company.Try transforming that information into avisual form and bring it to life once more.You’ll be surprised at how receptive peopleare to infographics.
10. SECTION 1TITLE OF Introduce your topic, reveal what you will be showing, and explain why what you’re illustrating is important.
11. SECTION 2 Explain this point in a few sentences. An infographic doesn’t necessarily mean you aren’t allowed to use words.Here’s HubSpotter We love our Unicorns love Karen Rubin customers so much, HubSpot too.showing the world we have them that she’s been crowd surf! HubSpotted.
12. SECTION 3 Explain this section in a few sentences concisely and clearly. You can simply copy and paste simple images (found through creative commons or iStock) and use them to relay a point in an aesthetic manner.
13. SECTION 4 Nothing wrong with simply having a block of text to explain a particular section! You can always add images around it if you please. Just be sure to have some form of a conclusion.Love our infographic template? Besure to grab our free social mediapublishing calendar!http://bitly.com/SMPubTemplate
14. TEMPLATE 3Data-Packed Infographic TemplateAh yes, numbers. Data is immenselyimportant in not only quantitative decisions,but in emphasizing the importance (orirrelevance) of certain practices and/orbehaviors.But sometimes it’s hard to present andmessage those statistics. Try putting all thatdata into an infographic and truly illustratethe power behind those numbers.
15. SUBTITLE OF THIS INFOGRAPHIC Have an introduction to explain what data you are about to share, and how or why you collected it. of marketers are maintaining or increasing their inbound budgets.
16. TITLE OF THE GRAPH Describe the graph and what it shows.654 Series 13 Series 22 Series 310 Category 1 Category 2 Category 3 Category 4
17. USE SHAPES TO ILLUSTRATE A STORY 41% 62% of B2B companies of B2C companies using Facebook using Facebook have acquired a have acquired a customer from it. customer from it. 51% of Facebook fans are more likely toDon’t be afraid to add written context to buy the brandsgo along with any graphs or SmartArt you they ‘like.’include in your infographic.
18. TITLE OF THE GRAPH Describe the graph and what it shows.6543 Call out a specific data2 point where relevant.10 Category 1 Category 2 Category 3 Category 4SOURCES: HubSpot, PowerpointLove our infographic template? Be sure to grabour free template for calculating your leads andtraffic goals! http://bitly.com/TrafficLeadsCalc
19. CONNECTING THE SLIDESSave Slides as ImagesOnce your infographic is ready, you’ll need to save the PowerPoint slides asimages. Simply go to File Save As and select PNG (Portable NetworkGraphics). This is critical as PNGis the ONLY file type that will give yourinfographics the high quality they needfor publishing.Go to Free Online ToolYour slides will be saved in a separate folder. After you save your slides asPNG, go to your browser and navigate to http://pixlr.com/editor/. Here, selectthe option to ―Open Image from Computer.‖ Find your saved folder from Step1, and select the first slide (the very top of your infographic), and open.
20. Change the Zoom and SizeAdjust your zoom in the bottom left-hand cornerto 20%. Then in the top navigation bar, go toImage Canvas Size. Under canvas size, extendthe Height to 4000. This will allow your canvas tobe large enough to paste in each slide from yourPowerPoint to build the infographic. You canincrease this Height number when needed.Copy and PasteNow all you have to do is open the rest of your slides saved as PNG’s bygoing to File Open. Use Control-A to select the entire slide, then hitEdit Copy. Then go to your image with the increased Height, and paste!You can move around the image to ensure all the pieces are lining upcorrectly.
21. RepeatContinue to copy and paste your slides until your entire infographic ispieced together! Once you’re done, you can use the crop tool in the toolbarto crop the infographic and eliminate any extra white space added byadjusting the canvas height in step two.Save as PNGWhen you’re done, you once again need to ensure you save the file in PNGformat to ensure optimal visual quality. And voila! You have an infographic.CAUTION: Once you exit your tab on this free online tool, all your contentwill be lost. Your browser does not save any content, so be sure to saveeverything as you go.
22. CONCLUSIONInfographics perfectly fit into your inbound marketing strategy. Theseappealing visuals attract more internet browsers than regularcontent, helping expand the visibility of your brand by providing a valuablepiece of content. Infographics can spread across the Internet fast, allowingmore and more people to see the benefit your company can provide, or atleast warm them up to your brand.And now that you’ve learned how to create and piece together infographicsin PowerPoint, it’s time to share them! Use these creative pieces of contentas awesome social collateral. Pin them, tweet them, share them. Youshould also draft a blog post about the infographic. Have a briefintroduction that provides further detail about the infographic, and thenpaste it into the post for viewers to peruse through. Voila! Finished
23. WANT TO MEASURE THEROI OF ALL YOUR CONTENT?Try HubSpot’s marketing software for free.http://bitly.com/InfographFreeTrial