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Casinos andMobile TechnologyJermaine BrandonMichael GreeneJohn HangeyGreg JonesAmit PatelMichael Vallejo
Business Requirements
Manage Customer Experience
WW OCreate
Take advantage of analytics
Create Interactive Customer Relationships
Casino Tech Evolution
Current State – Mobile TechnologyCasino Room Reservations   Events and Attractions
Current State – Mobile TechnologyFind Your Way Around   Deals   Information
What’s next?
GP  S
• Drive navigation• Points of interest• Friends and family locators
600 million        handsets worldwide                                              1000                                   ...
950 million         handsets in 2014                                              1000                                    ...
Embracing GPS TechnologyPromotions        Gaming venues      On site restaurants      Exits/Parking/ATMs    Hotel Room loc...
•   Invest in "customer centric" uses of GPS technology in    customer service•   Turn customer marketing into customer in...
si noCa
Near FieldCommunications
NFC Adoption•   Higher adoption rate in Europe and China•   US market is slow to adopt•   Supported by most current SmartP...
n o                       a si                      CCustomer   Employee   Company
Analytics
•   Customer-centric advertising•   Advertisement placement•   Increase Room & Venue Occupancy•   Wait staff efficiency
Security & Risk                     mpl iance                  Co              JUST DO IT
Functional Analysis                     GPS   NFC            Payment-taking capabilities                        •         ...
Functional Analysis                     GPS   NFC            Payment-taking capabilities                        •         ...
Cost Analysis
$3,780,000   GPS Year 1 Spend
5.27%GPS % of Operating Income
25%GPS Return on Investment
$7,320,000   NFC Year 1 Spend
10.2%NFC % of Operating Income
30%NFC Return on Investment
NFCGPS      Analytics
NFCGPS      Analytics
Analytics(GPS + NFC)               =Thank You
•   Seinfeld Clip http://www.youtube.com/watch?v=gwEmQNd6wMA•   Minority Report Clip http://www.youtube.com/watch?v=kx9IEP...
HET: Casino's and Mobile Technology
HET: Casino's and Mobile Technology
HET: Casino's and Mobile Technology
HET: Casino's and Mobile Technology
HET: Casino's and Mobile Technology
HET: Casino's and Mobile Technology
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HET: Casino's and Mobile Technology

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Presentation for FTEMS at VCU on opportunities for the Casino industry regarding mobile technologies.

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Transcript of "HET: Casino's and Mobile Technology"

  1. 1. Casinos andMobile TechnologyJermaine BrandonMichael GreeneJohn HangeyGreg JonesAmit PatelMichael Vallejo
  2. 2. Business Requirements
  3. 3. Manage Customer Experience
  4. 4. WW OCreate
  5. 5. Take advantage of analytics
  6. 6. Create Interactive Customer Relationships
  7. 7. Casino Tech Evolution
  8. 8. Current State – Mobile TechnologyCasino Room Reservations Events and Attractions
  9. 9. Current State – Mobile TechnologyFind Your Way Around Deals Information
  10. 10. What’s next?
  11. 11. GP S
  12. 12. • Drive navigation• Points of interest• Friends and family locators
  13. 13. 600 million handsets worldwide 1000 750 500 250 02008 2010 2012 2014 GPS Enabled Handsets
  14. 14. 950 million handsets in 2014 1000 750 500 250 02008 2010 2012 2014 GPS Enabled Handsets
  15. 15. Embracing GPS TechnologyPromotions Gaming venues On site restaurants Exits/Parking/ATMs Hotel Room location
  16. 16. • Invest in "customer centric" uses of GPS technology in customer service• Turn customer marketing into customer interaction• Personalized and Predictive Marketing
  17. 17. si noCa
  18. 18. Near FieldCommunications
  19. 19. NFC Adoption• Higher adoption rate in Europe and China• US market is slow to adopt• Supported by most current SmartPhones except the iPhone• Lack of NFC in iPhone 5 impacted the global retail transaction value forecast from $180bn in 2017 to $110bn in 2017.
  20. 20. n o a si CCustomer Employee Company
  21. 21. Analytics
  22. 22. • Customer-centric advertising• Advertisement placement• Increase Room & Venue Occupancy• Wait staff efficiency
  23. 23. Security & Risk mpl iance Co JUST DO IT
  24. 24. Functional Analysis GPS NFC Payment-taking capabilities • Managing customers experience • • Creating the next new wow factor • • Provide data for business analytics • •Creating an interactive relationship with customers • Take advantage of business analytics • Real-time Advertising • Maximize Operating Efficiency •
  25. 25. Functional Analysis GPS NFC Payment-taking capabilities • Managing customers experience • • Creating the next new wow factor • • Provide data for business analytics • •Creating an interactive relationship with customers • Take advantage of business analytics • Real-time Advertising • Maximize Operating Efficiency •
  26. 26. Cost Analysis
  27. 27. $3,780,000 GPS Year 1 Spend
  28. 28. 5.27%GPS % of Operating Income
  29. 29. 25%GPS Return on Investment
  30. 30. $7,320,000 NFC Year 1 Spend
  31. 31. 10.2%NFC % of Operating Income
  32. 32. 30%NFC Return on Investment
  33. 33. NFCGPS Analytics
  34. 34. NFCGPS Analytics
  35. 35. Analytics(GPS + NFC) =Thank You
  36. 36. • Seinfeld Clip http://www.youtube.com/watch?v=gwEmQNd6wMA• Minority Report Clip http://www.youtube.com/watch?v=kx9IEP8pmiI• GPS• GPS Map Image Retrieved from http://maps.google.com• http://www.luxurydaily.com/venetian-palazzo-use-indoor-gps-in-mobile-app-strategy/• http://www.4-traders.com/BALLY-TECHNOLOGIES-INC-11560/news/Bally-Technologies-Inc- Red-Hawk-Casino-Launches-Mobile-App-Created-by-Bally-Interactive-14469165/• http://www.newyorknewyork.com/press-room/press_room_releases_template.aspx?id=964• NFC• http://www.lvrj.com/business/las-vegas-company-pushes-mobile-wallet- expansion-174276671.html• http://www.nfcworld.com/• http://www.talkandroid.com/61119-george-costanza-promoting-google-wallet-video/• http://events.iaik.tugraz.at/RFIDSec06/Program/papers/002%20-%20Security%20in %20NFC.pdf• http://www.nextwallet.org/index.php/9-uncategorised/74-nextwallet• http://www.google.com/url? sa=t&rct=j&q=&esrc=s&source=web&cd=9&cad=rja&ved=0CHQQFjAI&url=http%3A%2F %2Fwww.deloitte.com%2Fmultifiledownload%3FsolutionName%3Ddeloitte.com%26fileIds %3Dfefaa188a68e4310VgnVCM2000001b56f00aSTFL&ei=bQa0UNewJtTq0QG52YAY&usg= AFQjCNHdR1uk_3nQeEOMuMbJ8_d-FAgxbQ&sig2=Rs_6Wm-tMhxU25R4xVaO4A• http://www.engadget.com/2012/02/28/openways-adds-nfc-to-its-mobile-key-for-hotels/• http://www.clarionstockholm.com/nfc-project• http://www.nfcnews.com/2012/01/24/swedens-nordic-choice-hotels-adopt-nfc-key-solution- from-openways• http://gaming.nv.gov/index.aspx?page=51• http://www.nfcworld.com/2012/12/05/321429/juniper-scales-back-nfc-forecast/
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