HET: Casino's and Mobile Technology
Upcoming SlideShare
Loading in...5
×
 

HET: Casino's and Mobile Technology

on

  • 921 views

Presentation for FTEMS at VCU on opportunities for the Casino industry regarding mobile technologies.

Presentation for FTEMS at VCU on opportunities for the Casino industry regarding mobile technologies.

Statistics

Views

Total Views
921
Views on SlideShare
921
Embed Views
0

Actions

Likes
0
Downloads
5
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    HET: Casino's and Mobile Technology HET: Casino's and Mobile Technology Presentation Transcript

    • Casinos andMobile TechnologyJermaine BrandonMichael GreeneJohn HangeyGreg JonesAmit PatelMichael Vallejo
    • Business Requirements
    • Manage Customer Experience
    • WW OCreate
    • Take advantage of analytics
    • Create Interactive Customer Relationships
    • Casino Tech Evolution
    • Current State – Mobile TechnologyCasino Room Reservations Events and Attractions
    • Current State – Mobile TechnologyFind Your Way Around Deals Information
    • What’s next?
    • GP S
    • • Drive navigation• Points of interest• Friends and family locators
    • 600 million handsets worldwide 1000 750 500 250 02008 2010 2012 2014 GPS Enabled Handsets
    • 950 million handsets in 2014 1000 750 500 250 02008 2010 2012 2014 GPS Enabled Handsets
    • Embracing GPS TechnologyPromotions Gaming venues On site restaurants Exits/Parking/ATMs Hotel Room location
    • • Invest in "customer centric" uses of GPS technology in customer service• Turn customer marketing into customer interaction• Personalized and Predictive Marketing
    • si noCa
    • Near FieldCommunications
    • NFC Adoption• Higher adoption rate in Europe and China• US market is slow to adopt• Supported by most current SmartPhones except the iPhone• Lack of NFC in iPhone 5 impacted the global retail transaction value forecast from $180bn in 2017 to $110bn in 2017.
    • n o a si CCustomer Employee Company
    • Analytics
    • • Customer-centric advertising• Advertisement placement• Increase Room & Venue Occupancy• Wait staff efficiency
    • Security & Risk mpl iance Co JUST DO IT
    • Functional Analysis GPS NFC Payment-taking capabilities • Managing customers experience • • Creating the next new wow factor • • Provide data for business analytics • •Creating an interactive relationship with customers • Take advantage of business analytics • Real-time Advertising • Maximize Operating Efficiency •
    • Functional Analysis GPS NFC Payment-taking capabilities • Managing customers experience • • Creating the next new wow factor • • Provide data for business analytics • •Creating an interactive relationship with customers • Take advantage of business analytics • Real-time Advertising • Maximize Operating Efficiency •
    • Cost Analysis
    • $3,780,000 GPS Year 1 Spend
    • 5.27%GPS % of Operating Income
    • 25%GPS Return on Investment
    • $7,320,000 NFC Year 1 Spend
    • 10.2%NFC % of Operating Income
    • 30%NFC Return on Investment
    • NFCGPS Analytics
    • NFCGPS Analytics
    • Analytics(GPS + NFC) =Thank You
    • • Seinfeld Clip http://www.youtube.com/watch?v=gwEmQNd6wMA• Minority Report Clip http://www.youtube.com/watch?v=kx9IEP8pmiI• GPS• GPS Map Image Retrieved from http://maps.google.com• http://www.luxurydaily.com/venetian-palazzo-use-indoor-gps-in-mobile-app-strategy/• http://www.4-traders.com/BALLY-TECHNOLOGIES-INC-11560/news/Bally-Technologies-Inc- Red-Hawk-Casino-Launches-Mobile-App-Created-by-Bally-Interactive-14469165/• http://www.newyorknewyork.com/press-room/press_room_releases_template.aspx?id=964• NFC• http://www.lvrj.com/business/las-vegas-company-pushes-mobile-wallet- expansion-174276671.html• http://www.nfcworld.com/• http://www.talkandroid.com/61119-george-costanza-promoting-google-wallet-video/• http://events.iaik.tugraz.at/RFIDSec06/Program/papers/002%20-%20Security%20in %20NFC.pdf• http://www.nextwallet.org/index.php/9-uncategorised/74-nextwallet• http://www.google.com/url? sa=t&rct=j&q=&esrc=s&source=web&cd=9&cad=rja&ved=0CHQQFjAI&url=http%3A%2F %2Fwww.deloitte.com%2Fmultifiledownload%3FsolutionName%3Ddeloitte.com%26fileIds %3Dfefaa188a68e4310VgnVCM2000001b56f00aSTFL&ei=bQa0UNewJtTq0QG52YAY&usg= AFQjCNHdR1uk_3nQeEOMuMbJ8_d-FAgxbQ&sig2=Rs_6Wm-tMhxU25R4xVaO4A• http://www.engadget.com/2012/02/28/openways-adds-nfc-to-its-mobile-key-for-hotels/• http://www.clarionstockholm.com/nfc-project• http://www.nfcnews.com/2012/01/24/swedens-nordic-choice-hotels-adopt-nfc-key-solution- from-openways• http://gaming.nv.gov/index.aspx?page=51• http://www.nfcworld.com/2012/12/05/321429/juniper-scales-back-nfc-forecast/