HET: Casino's and Mobile Technology

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Presentation for FTEMS at VCU on opportunities for the Casino industry regarding mobile technologies.

Presentation for FTEMS at VCU on opportunities for the Casino industry regarding mobile technologies.

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  • 1. Casinos andMobile TechnologyJermaine BrandonMichael GreeneJohn HangeyGreg JonesAmit PatelMichael Vallejo
  • 2. Business Requirements
  • 3. Manage Customer Experience
  • 4. WW OCreate
  • 5. Take advantage of analytics
  • 6. Create Interactive Customer Relationships
  • 7. Casino Tech Evolution
  • 8. Current State – Mobile TechnologyCasino Room Reservations Events and Attractions
  • 9. Current State – Mobile TechnologyFind Your Way Around Deals Information
  • 10. What’s next?
  • 11. GP S
  • 12. • Drive navigation• Points of interest• Friends and family locators
  • 13. 600 million handsets worldwide 1000 750 500 250 02008 2010 2012 2014 GPS Enabled Handsets
  • 14. 950 million handsets in 2014 1000 750 500 250 02008 2010 2012 2014 GPS Enabled Handsets
  • 15. Embracing GPS TechnologyPromotions Gaming venues On site restaurants Exits/Parking/ATMs Hotel Room location
  • 16. • Invest in "customer centric" uses of GPS technology in customer service• Turn customer marketing into customer interaction• Personalized and Predictive Marketing
  • 17. si noCa
  • 18. Near FieldCommunications
  • 19. NFC Adoption• Higher adoption rate in Europe and China• US market is slow to adopt• Supported by most current SmartPhones except the iPhone• Lack of NFC in iPhone 5 impacted the global retail transaction value forecast from $180bn in 2017 to $110bn in 2017.
  • 20. n o a si CCustomer Employee Company
  • 21. Analytics
  • 22. • Customer-centric advertising• Advertisement placement• Increase Room & Venue Occupancy• Wait staff efficiency
  • 23. Security & Risk mpl iance Co JUST DO IT
  • 24. Functional Analysis GPS NFC Payment-taking capabilities • Managing customers experience • • Creating the next new wow factor • • Provide data for business analytics • •Creating an interactive relationship with customers • Take advantage of business analytics • Real-time Advertising • Maximize Operating Efficiency •
  • 25. Functional Analysis GPS NFC Payment-taking capabilities • Managing customers experience • • Creating the next new wow factor • • Provide data for business analytics • •Creating an interactive relationship with customers • Take advantage of business analytics • Real-time Advertising • Maximize Operating Efficiency •
  • 26. Cost Analysis
  • 27. $3,780,000 GPS Year 1 Spend
  • 28. 5.27%GPS % of Operating Income
  • 29. 25%GPS Return on Investment
  • 30. $7,320,000 NFC Year 1 Spend
  • 31. 10.2%NFC % of Operating Income
  • 32. 30%NFC Return on Investment
  • 33. NFCGPS Analytics
  • 34. NFCGPS Analytics
  • 35. Analytics(GPS + NFC) =Thank You
  • 36. • Seinfeld Clip http://www.youtube.com/watch?v=gwEmQNd6wMA• Minority Report Clip http://www.youtube.com/watch?v=kx9IEP8pmiI• GPS• GPS Map Image Retrieved from http://maps.google.com• http://www.luxurydaily.com/venetian-palazzo-use-indoor-gps-in-mobile-app-strategy/• http://www.4-traders.com/BALLY-TECHNOLOGIES-INC-11560/news/Bally-Technologies-Inc- Red-Hawk-Casino-Launches-Mobile-App-Created-by-Bally-Interactive-14469165/• http://www.newyorknewyork.com/press-room/press_room_releases_template.aspx?id=964• NFC• http://www.lvrj.com/business/las-vegas-company-pushes-mobile-wallet- expansion-174276671.html• http://www.nfcworld.com/• http://www.talkandroid.com/61119-george-costanza-promoting-google-wallet-video/• http://events.iaik.tugraz.at/RFIDSec06/Program/papers/002%20-%20Security%20in %20NFC.pdf• http://www.nextwallet.org/index.php/9-uncategorised/74-nextwallet• http://www.google.com/url? sa=t&rct=j&q=&esrc=s&source=web&cd=9&cad=rja&ved=0CHQQFjAI&url=http%3A%2F %2Fwww.deloitte.com%2Fmultifiledownload%3FsolutionName%3Ddeloitte.com%26fileIds %3Dfefaa188a68e4310VgnVCM2000001b56f00aSTFL&ei=bQa0UNewJtTq0QG52YAY&usg= AFQjCNHdR1uk_3nQeEOMuMbJ8_d-FAgxbQ&sig2=Rs_6Wm-tMhxU25R4xVaO4A• http://www.engadget.com/2012/02/28/openways-adds-nfc-to-its-mobile-key-for-hotels/• http://www.clarionstockholm.com/nfc-project• http://www.nfcnews.com/2012/01/24/swedens-nordic-choice-hotels-adopt-nfc-key-solution- from-openways• http://gaming.nv.gov/index.aspx?page=51• http://www.nfcworld.com/2012/12/05/321429/juniper-scales-back-nfc-forecast/