Presented in Fall 2012 at VCU in a graduate course on enterprise architecture

1. BANK OF AMERICA
Enterprise Architecture in Mobile Banking

2. AGENDA

3. AGENDA
Why are we here
1.Public Image
2.Current State
3.Culture
Mobile Banking
1.Industry
2.Consumer trends
3.Dollars & Sense
Recommendations
1.Problems
2.Solutions
Recap

5. 0

7. Pre-Recession
•Solid Financially
•Nations largest bank
•Many acquisitions
Post-Recession
•Mortgage crisis = black eye
•Debit Card Usage Fee

8. Pre-Recession
•Solid Financially
•Nations largest bank
•Many acquisitions
Post-Recession
•Mortgage crisis = black eye
•Debit Card Usage Fee
Brand ranking went from
14th worldwide to 92nd

10. CULTURE

11. CULTURE
Deliver
Trust
Opportunity
Embrace
Responsibility

12. CULTURE
Deliver
Trust
Opportunity
Embrace
Responsibility
Diversity Community Sustainability

13. We offer the best in banking convenience,
clarity and choice, through solutions that
meet consumers’needs at every stage of
their financial lives.
SHAMEKA HILLAGE
Banking Center Manager

14. Mobile Banking Industry
Trends and Projections

15. Mobile Banking Industry
10,000,000Number of users in 2009

16. Mobile Banking Industry
37,000,000Number of users in 2014

17. Bank of America
3 years
1st 4 million mobile customers

18. Bank of America
3,000,000New mobile customers in last 12 months

19. Projected growth of mobile banking

20. 0
5
10
15
20
2007 2008 2009 2010 2011 2012 2013 2014 2015
Current Growth
Continued GrowthProjected growth of mobile banking

21. 0
5
10
15
20
2007 2008 2009 2010 2011 2012 2013 2014 2015
Current Growth
Continued GrowthProjected growth of mobile banking

22. Mobile Industry
87%U.S. Population with mobile phone
2012 Federal Reserve Study

23. Mobile Industry
44%U.S. Population with smartphone
2012 Federal Reserve Study

24. Mobile Industry
20%Americans with mobile phone and bank account
conducting mobile banking in last 90 days
2012 Federal Reserve Study

25. Customers adapt as technology evolves

26. Dollars and Sense

27. • Cost per customer cheaper than other alternatives
Dollars and Sense

28. • Cost per customer cheaper than other alternatives
• How can we make our customers life a little more
simple and efficient?
Dollars and Sense

29. • Cost per customer cheaper than other alternatives
• How can we make our customers life a little more
simple and efficient?
Dollars and Sense
service + ➡cost = $$$

36. A rich experience will engage consumers, build our brand
and increase customer satisfaction and retention rates
!
DOUGLAS BROWN
SVP, Mobile Product Development
Recommendations

38. 1.2xProjected smartphone growth

39. 1.2x+ 3xProjected smartphone growth 2011Tablet growth

45. Transaction
History Debt
--------
Income
Credit
History

46. Transaction
History Debt
--------
Income
Credit
History

47. Transaction
History Debt
--------
Income
Credit
History

48. Transaction
History
Debt
--------
Income
Credit
History

49. Transaction
History
Debt
--------
Income
Credit
History

50. Transaction
History
Debt
--------
Income
Credit
History

51. Transaction
History
Debt
--------
Income
Credit
History

52. Transaction
History
Debt
--------
Income
Credit
History

54. Online Banking Experience
Transaction
History

55. Mobile Banking Experience
Transaction
History

58. Transaction
History

59. Transaction
History

60. What does this mean?
How can you improve?
Transaction
History

61. What does this mean?
How can you improve?
Transaction
History

62. RECAP

63. RECAP0