Introduction to Entrepreneurship
Elective Subject at Ateneo GSB
Introduction to
Entrepreneurship
Lecture v.3
Elective subject at Ateneo
GSB
Common
understanding
of entrepreneur
•The boss
•The business owner
(Unternehmer)
•The smart guy
•The business
founder
Origin – entreprendre
undertaker
The high batting average
(success rate) disproves
this stereotype
Some definitions
“Making the world
forever new” – George
Gilder
“Creative destruction” by
Joseph Schumpeter
“Entrepreneurship
disrupts, upsets
disorganizes”
Joseph Schumpeter’s book,
Capitalism, Socialism, and
Democracy, proposes that
America be transformed
through a process of
...
“Theory of Economic
Dynamics”
“Shifts economic
resources out of lower
into area of higher
productivity and greater
yield” – J.B. (a
Frenchman in 1800s)
• Walt Disney’s definition
“….to do things and make
things which will give
pleasure to people in new
and amazing ways. ….I...
It is “MAGIC” – Walt
Disney
SIMPLY
AMAZING!
Entrepreneurship involves:
• MAGIC – soft issues • LOGIC – hard issues
Definition by Timmons
“Creating something from
practically nothing”
“Doing something instead
of just talking”
“Creating new products
and services with
resources that one has no
control of” - HBS
“Adventure into the
unknown, of what is yet
to be”
“Finding new business
opportunities;
expansion of existing
business” – Carl Voigt
of USC
“Creating new products
and service” – Dr. Ed
Morato
“Being bold and
audacious” – (walang
hiya) - Atty Christian
Gerona – CEO Manship
“maabilidad, maparaan”
Atypical of Kondratieff
Cycle
1. What accounts for
creation of more than
40 million jobs in US in
the 1980s?
2. High technology?
3. But that meant the start
of stagnation under the
Kondratieff cycle;
Answer:
The growth in low
technology ventures
Interesting Topics:
• Creativity
• Innovation
• Invention
• Imitation
• Entrepreneurship
The driving force behind
international finance –
capitalist
entrepreneurship
–”World is curved”
Hedge funds, mergers and
acquisitions are the driving
force behind new
businesses, efficiency,
processes, innovation
The US Dollar is still the
trading and currency of
choice. and capital
destination because of
perception of US as a
entrep...
International
entrepreneurship:
Outsourcing
Offshoring
“Fourth sector” - PPP
Characteristic of
Entrepreneurial Business
1.Changing
2.Disruptive
3.Compelling
4.Unique
Types of entrepreneurship:
business
social
techno
corporate
Is traditional
capitalism now
dead?
The rise of:
CSV – Michael Porter
Social business -
Mohammad Yunus
Michael Porter
Grameen Bank
Entrepreneuralism
“Every generation
needs a revolution” –
Thomas Jefferson
How to achieve
entrepreneurship? - Larry
Farrell
1. High speed of innovation
2. Self inspired behaviour
3. Mission – customer
4. Vision – product market
It is no longer the
skill/innovation DNA that
counts in business
success –speed does!
It is about new ideas and
products
Innovation
Not just about new
ideas; it is about new
values
From Say: resources from
areas of low value to area
of higher value
Innovation and
creativity
Creativity and art
Value of entrepreneurs to
economy and society
1. Creation of new
products and services
2. Wealth/value creation
3. Fights poverty via job
creation
4. Foot the bill of the
government; pay the taxes
Entrepreneurship – a
mindset, an attitude,
even the heart and soul
of the entrepreneur
From that of dependency and
patronage/bondage
To that of dignity and
independence
Are we truly free?
We need more
entrepreneurs!
Are entrepreneurs:
born?
made?
“swerti” (lucky)
Traits of Entrepreneurs
Failing marks are
birthmarks of
entrepreneurs - Ds and
Fs
D’s
• Dream
• Determined
• Details
• Dollar (Peso, in our case)
• Decision
• Doer
• Distribute
• Destiny
• Devotion
• Dedicati...
F’s
• Founder
• Faith
• Focused
• Frugal
• Fast
• Fun
• Flexible
• Flat
• Forever Improving
F’s
Hearts
Hands
Guts
Minds of entrepreneurs
Anatomy of the Entrepreneur
The Entrepreneurial
Mind Frame
The Entrepreneurial
Mind Frame
The Entrepreneurial
Gut Game
The...
Anatomy of the Entrepreneur
WISDOM
HEART
GUTS
 What lies
behind us,
what lies
before us, is
nothing
compared to
what lies...
Self Analysis:
• Gifted minds
• Steely Guts
– Ability to intuit
– Courage
• Patriotic Hearts
• Hands that truly care
Do I ...
4 brains thinking
A – logical
B – doing
C – emotional
D – intuitive
The HBDI developed by Hermann yielded
a brain dominance profile
Logical
Factual
Critical
Technical
Analytical
Quantitative...
PREFERRED SUBJECTS
 Arithmetic
 Algebra
 Calculus
 Logic
 Science
 Technology
 Finance
 Programming
 Accounting
...
PREFERRED PROFESSIONS
 Lawyers
 Engineers
 Computer Systems Analysts
 Financial Analysts
 Technicians
 Physicians
 ...
Peter Senge – Fifth
discipline
3 disciplines that need
to be developed in
entrepreneurs
1. Personal mastery
2. Mental models
(attitudes)
3. Systemic thinking
Personal Mastery
Mental Models
Systemic Thinking
Personal mastery by Dr. Ed Morato
1. Learning to think
2. Learning to do
3. Learning to feel
4. Learning to intuit
5. Lear...
Think
Feel
Is entrepreneurship easy?
It is rigorous, demanding,
and a discipline!
It is hard!
JFK message on getting man on
the moon
“We choose to go to the moon in this decade and
do the other things, not because th...
Rewards and failures are in
entrepreneurship
Only in
entrepreneurship can
you become a
millionaire/billionaire!
Do you want to be
a billionaire?
I want to be a billionaire!
(Please put the target date
and sign your name)
_________________________
(Your Name)
Thank You!
By:
Prof. Jorge U. Saguinsin
Now blogging on:
www.cheapcures.blogspot.com
www.jorgeusbiker.blogspot.com
www.airpollutionkills.blogspot.com
www.angonoch...
Introduction to Entrepreneurship  v3, 1st edition
Introduction to Entrepreneurship  v3, 1st edition
Introduction to Entrepreneurship  v3, 1st edition
Introduction to Entrepreneurship  v3, 1st edition
Introduction to Entrepreneurship  v3, 1st edition
Introduction to Entrepreneurship  v3, 1st edition
Introduction to Entrepreneurship  v3, 1st edition
Introduction to Entrepreneurship  v3, 1st edition
Introduction to Entrepreneurship  v3, 1st edition
Introduction to Entrepreneurship  v3, 1st edition
Introduction to Entrepreneurship  v3, 1st edition
Introduction to Entrepreneurship  v3, 1st edition
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Introduction to Entrepreneurship v3, 1st edition

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This is the latest updated edited version 3 of my introduction of Introduction to Entrepreneurship. It the most comprehensive of my lecture into the said subject. It is the result of 13 years of teaching and research on the said subject. More than 100 slides and 30 mb. Watch out for my new presentation on government entrepreneurship and entrepreneurial capitalism

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Introduction to Entrepreneurship v3, 1st edition

  1. 1. Introduction to Entrepreneurship Elective Subject at Ateneo GSB
  2. 2. Introduction to Entrepreneurship Lecture v.3 Elective subject at Ateneo GSB
  3. 3. Common understanding of entrepreneur
  4. 4. •The boss •The business owner (Unternehmer) •The smart guy •The business founder
  5. 5. Origin – entreprendre undertaker The high batting average (success rate) disproves this stereotype
  6. 6. Some definitions
  7. 7. “Making the world forever new” – George Gilder
  8. 8. “Creative destruction” by Joseph Schumpeter
  9. 9. “Entrepreneurship disrupts, upsets disorganizes”
  10. 10. Joseph Schumpeter’s book, Capitalism, Socialism, and Democracy, proposes that America be transformed through a process of "creative destruction."
  11. 11. “Theory of Economic Dynamics”
  12. 12. “Shifts economic resources out of lower into area of higher productivity and greater yield” – J.B. (a Frenchman in 1800s)
  13. 13. • Walt Disney’s definition “….to do things and make things which will give pleasure to people in new and amazing ways. ….It is magic! *From the lecture given by Larry Farrel at SBMA, August 7, 2002 and at UAP, October 30, 2009.
  14. 14. It is “MAGIC” – Walt Disney
  15. 15. SIMPLY AMAZING!
  16. 16. Entrepreneurship involves: • MAGIC – soft issues • LOGIC – hard issues
  17. 17. Definition by Timmons
  18. 18. “Creating something from practically nothing” “Doing something instead of just talking”
  19. 19. “Creating new products and services with resources that one has no control of” - HBS
  20. 20. “Adventure into the unknown, of what is yet to be”
  21. 21. “Finding new business opportunities; expansion of existing business” – Carl Voigt of USC
  22. 22. “Creating new products and service” – Dr. Ed Morato
  23. 23. “Being bold and audacious” – (walang hiya) - Atty Christian Gerona – CEO Manship “maabilidad, maparaan”
  24. 24. Atypical of Kondratieff Cycle
  25. 25. 1. What accounts for creation of more than 40 million jobs in US in the 1980s? 2. High technology?
  26. 26. 3. But that meant the start of stagnation under the Kondratieff cycle;
  27. 27. Answer: The growth in low technology ventures
  28. 28. Interesting Topics: • Creativity • Innovation • Invention • Imitation • Entrepreneurship
  29. 29. The driving force behind international finance – capitalist entrepreneurship –”World is curved”
  30. 30. Hedge funds, mergers and acquisitions are the driving force behind new businesses, efficiency, processes, innovation
  31. 31. The US Dollar is still the trading and currency of choice. and capital destination because of perception of US as a entrepreneurship/innovation haven
  32. 32. International entrepreneurship: Outsourcing Offshoring “Fourth sector” - PPP
  33. 33. Characteristic of Entrepreneurial Business 1.Changing 2.Disruptive 3.Compelling 4.Unique
  34. 34. Types of entrepreneurship: business social techno corporate
  35. 35. Is traditional capitalism now dead?
  36. 36. The rise of: CSV – Michael Porter Social business - Mohammad Yunus
  37. 37. Michael Porter
  38. 38. Grameen Bank
  39. 39. Entrepreneuralism
  40. 40. “Every generation needs a revolution” – Thomas Jefferson
  41. 41. How to achieve entrepreneurship? - Larry Farrell
  42. 42. 1. High speed of innovation 2. Self inspired behaviour 3. Mission – customer 4. Vision – product market
  43. 43. It is no longer the skill/innovation DNA that counts in business success –speed does!
  44. 44. It is about new ideas and products
  45. 45. Innovation
  46. 46. Not just about new ideas; it is about new values
  47. 47. From Say: resources from areas of low value to area of higher value
  48. 48. Innovation and creativity
  49. 49. Creativity and art
  50. 50. Value of entrepreneurs to economy and society
  51. 51. 1. Creation of new products and services
  52. 52. 2. Wealth/value creation
  53. 53. 3. Fights poverty via job creation
  54. 54. 4. Foot the bill of the government; pay the taxes
  55. 55. Entrepreneurship – a mindset, an attitude, even the heart and soul of the entrepreneur
  56. 56. From that of dependency and patronage/bondage
  57. 57. To that of dignity and independence
  58. 58. Are we truly free?
  59. 59. We need more entrepreneurs!
  60. 60. Are entrepreneurs: born? made? “swerti” (lucky)
  61. 61. Traits of Entrepreneurs
  62. 62. Failing marks are birthmarks of entrepreneurs - Ds and Fs
  63. 63. D’s
  64. 64. • Dream • Determined • Details • Dollar (Peso, in our case) • Decision • Doer • Distribute • Destiny • Devotion • Dedication D’s
  65. 65. F’s
  66. 66. • Founder • Faith • Focused • Frugal • Fast • Fun • Flexible • Flat • Forever Improving F’s
  67. 67. Hearts Hands Guts Minds of entrepreneurs
  68. 68. Anatomy of the Entrepreneur The Entrepreneurial Mind Frame The Entrepreneurial Mind Frame The Entrepreneurial Gut Game The Entrepreneurial Gut Game The Entrepreneurial Heart Flame The Entrepreneurial Heart Flame
  69. 69. Anatomy of the Entrepreneur WISDOM HEART GUTS  What lies behind us, what lies before us, is nothing compared to what lies within us. HANDS
  70. 70. Self Analysis: • Gifted minds • Steely Guts – Ability to intuit – Courage • Patriotic Hearts • Hands that truly care Do I possess all of the above?
  71. 71. 4 brains thinking A – logical B – doing C – emotional D – intuitive
  72. 72. The HBDI developed by Hermann yielded a brain dominance profile Logical Factual Critical Technical Analytical Quantitative Interpersonal Kinesthetic Emotional Spiritual Sensory Feeling
  73. 73. PREFERRED SUBJECTS  Arithmetic  Algebra  Calculus  Logic  Science  Technology  Finance  Programming  Accounting  Technical Management  Production  Arts  Geometry  Design  Poetry  Architecture  Marketing  Social Sciences  Psychology  Dance  Drama  High-Skilled Sports  People-Management A B C D
  74. 74. PREFERRED PROFESSIONS  Lawyers  Engineers  Computer Systems Analysts  Financial Analysts  Technicians  Physicians  Statisticians  Bureaucrats  Administrators  Bookkeepers  Entrepreneurs  Explorers  Artists  Playwrights  Scientists in R&D  Advertising  Guidance Counselors  Public Relations  Nurses  Social Workers  Entertainers  HRD A B C D  Composers  Jazz Musicians  Planners-Programmers  Elementary Teachers  Policemen  Cashiers  Production Supervisors  Maintenance People  Classical Musicians  Salesmen  Priests
  75. 75. Peter Senge – Fifth discipline
  76. 76. 3 disciplines that need to be developed in entrepreneurs
  77. 77. 1. Personal mastery 2. Mental models (attitudes) 3. Systemic thinking
  78. 78. Personal Mastery
  79. 79. Mental Models
  80. 80. Systemic Thinking
  81. 81. Personal mastery by Dr. Ed Morato 1. Learning to think 2. Learning to do 3. Learning to feel 4. Learning to intuit 5. Learning to lead 6. Learning to communicate 7. Learning to be
  82. 82. Think Feel
  83. 83. Is entrepreneurship easy?
  84. 84. It is rigorous, demanding, and a discipline!
  85. 85. It is hard!
  86. 86. JFK message on getting man on the moon “We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.”
  87. 87. Rewards and failures are in entrepreneurship
  88. 88. Only in entrepreneurship can you become a millionaire/billionaire!
  89. 89. Do you want to be a billionaire?
  90. 90. I want to be a billionaire! (Please put the target date and sign your name) _________________________ (Your Name)
  91. 91. Thank You!
  92. 92. By: Prof. Jorge U. Saguinsin
  93. 93. Now blogging on: www.cheapcures.blogspot.com www.jorgeusbiker.blogspot.com www.airpollutionkills.blogspot.com www.angonochronicles.blogspot.com www.profjorgeentrep-jorge.blogspot.com www.profjorgeentrep-ateneo.blogspot.com www.nuideashare.blogspot.com www.alternativeenergee.blogspot.com www.entrepnew.blogspot.com www.profjorgeentrepdev.blogspot.com
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