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entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing
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entrepreneurial marketing. New marketing, innovation in marketing, 21st century marketing

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this presentation compares the old marketing against new marketing paradigm. There are subtle but important disruptive changes that the entrepreneur or the marketer must sharply note. Old marketing …

this presentation compares the old marketing against new marketing paradigm. There are subtle but important disruptive changes that the entrepreneur or the marketer must sharply note. Old marketing practices, while still functional, might not work very well in this 21st century. This presentation is a lecture at the entrepreneurship elective subject at the Ateneo Grad School of Business in the Phil, a leading university in MBA, education and has been uploaded for the convenience and ease of access by the present and past students of the said elective. The lectures have been upgraded and updated, and thus would update what the students have learned in the past.

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Transcript

  • 1. ENTREPRENUERIAL MARKETING New Marketing
  • 2. Definition of business
  • 3. An entity that creates CUSTOMER. Or that adds value to the customer.
  • 4.
    • Better than:
    • COMPETITORS
    • BEFORE
  • 5. Two essential functions in a business:
    • MARKETING
    • INNOVATION
  • 6. MARKETING
  • 7. Continuously satisfying Customer needs & wants At a profit Better than competitors
  • 8. NEEDS WANTS MUST HAVE NICE TO HAVE NEED TO EAT FOOD KAPAMPANGAN CUISINE BICOLANO CUISINE
  • 9. SHOES TO PROTECT FEET RUSTY LOPEZ ( 1,500 @ PAIR) PRADA ( 15,000 @ PAIR) NEEDS WANTS MUST HAVE NICE TO HAVE
  • 10. SOAP TO CLEAN OUR BODIES SAFEGUARD CAMAY NEEDS WANTS MUST HAVE NICE TO HAVE
  • 11. Maslow’s Hierarchy of Needs
  • 12. Needs
  • 13. Value according to STARBUCKS
    • 1 tbsp of Great Taste coffee= P0.27
    • 1 sachet 3 in l = 2.70 (l0x)
    • 1 brewed coffee at McDo = 27.00 (100x)
    • 1 coffee at Starbucks =100.00 (500x)
    • How is value created, delivered and captured?
  • 14. Value According to Starbucks
  • 15. Who is the Customer?
    • The one who PAYS.
    • What is our channel/link to him/her?
    • How is value delivered?
    • What is price he/she is willing to pay?
  • 16. Value
    • Creation
    • Delivery
    • Capture
  • 17.  
  • 18. Customers
  • 19. OLD MARKETING 20 th century
  • 20. Customers by channel
  • 21. Positioning
  • 22. P’s of Marketing
  • 23. House of P’s P ositioning / US P P assionate P eople P ersistence / P atience P lacement P rocess that fulfills a P romise P rayer P romotions P rice P roduct P rimary Target Market P ersistent P rofits 16 P’s
  • 24. Marketing mix
  • 25.  
  • 26. Who is the Customer (PTM)?
    • Building a community of customers (CRM)
    • Customer Service
    • Rewards
    • Loyalty incentives
  • 27. A Community of Customers
  • 28. 21 ST CENTURY MARKETING
  • 29. New Marketing
    • Guerrilla marketing
    • WOM marketing
    • Freemium marketing
    • Social media marketing
    • The long tail
  • 30. Guerrilla marketing
  • 31. Blue ocean
    • Entering new markets
    • Setting the rules.
  • 32. Blue Ocean
  • 33. Freemium
  • 34. Long Tail
  • 35. Viral Marketing
  • 36.  
  • 37.  
  • 38. Purple Cow
  • 39. PURPLE COW
  • 40. Mooooo!!!!
  • 41. Your new calling card:
  • 42. The new positioning
  • 43. The new media
    • SOCIAL NETWORK:
      • Facebook
      • Twitter
      • Friendster
    • SOCIAL MEDIA:
      • You Tube
      • Flickr
  • 44.  
  • 45. The NEW Marketing Director THE SEO
  • 46. New Markets
  • 47. New Satisfaction
  • 48. New Customers
  • 49. New Competitors
  • 50. New Markets
  • 51. New Customer Satisfaction
  • 52. New Communication Conversations
  • 53. New Revenues
  • 54. New costs
  • 55. New value chain
  • 56. THANK YOU [email_address]
  • 57.
    • Acknowledgement
    • Pictures are from Google images
    • Many ideas are from slideshare ppts
    • The presentor acknowledges the source of these ideas.

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