What is SMO?
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Transcript

  • 1. Social Media Optimization
  • 2. Social Media Websites & Communities
    Traffic
    Traffic
    Traffic
    Your Blog or Website
  • 3. “How to integrate social media into your online business and piggy-back off high traffic social media websites.”
  • 4. SMO Strategy #1:
    Encourage Customers to Join Your Facebook Fan Page.
    Blogs
    Business
    Bands
    Organizations
    Books
  • 5. Go to the advertising section.
    Login to your Facebook.
    Create fan page.
  • 6. Why should they follow your page?
    Why should they come back?
    Keep interest levels
    high with...
    News clippings
    Videos
    Articles
    Pictures
    Contests
  • 7. SMO Strategy #2:
    Use twitter to grow
    your email list.
    Connect. Communicate. Promote.
  • 8. Your twitter page.
    Tweet & Invite.
    Create a landing page.
  • 9. SMO Strategy #3:
    Use Youtube talk to your customers directly.
  • 10. Plan out your video.
    What do you want to communicate?
    How do you want to communicate?
    Organize your message.
  • 11. Other ways to build traffic using social media.
    SMO Strategy #4:
    Post images on Photobucket or Flickr
    SMO Strategy #6:
    Use social bookmarkers on your blog and sites.
    SMO Strategy #5:
    Comment on other social media websites.
  • 12.
    • Directory submissions
    • 13. Forum posting
    • 14. Comments on blogs or websites
    • 15. Press release
    • 16. Article submissions
    • 17. Back links
    • 18. Social Bookmarking