German travel market_Futuropa_2011
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German travel market_Futuropa_2011

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Presentation during a FUTUROPA meeting on "German Travel Behaviour" by Ms Heike Beller, Account Manager International from FVW Mediengruppe , leader of the German Travel Industry with over 40......

Presentation during a FUTUROPA meeting on "German Travel Behaviour" by Ms Heike Beller, Account Manager International from FVW Mediengruppe , leader of the German Travel Industry with over 40 years of experience in the tourist industry and leader publications in the German Market

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  • 1. Travel Market Germany11th September 2011© 2011 Verlag Dieter Niedecken GmbH, all rights reserved © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 2. National DeficitPrognosis of national deficit and new indebtedness 2010/2011Source: EUROSTAT, OECD 2010 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 3. Nominal Gross Domestic Product per CapitaGDP per capita, Euro per inhabitant, 2006–2010Source: EUROSTAT, OECD 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 4. Price IndicesPrice index, 2000 = 100, based on EuroSource: EUROSTAT, OECD 2010 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved*forecast
  • 5. UnemploymentUnemployment in % population, July 2010–July 2011Source: EUROSTAT, OECD 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 6. Gross Disposable income of householdsReal adjusted gross disposable income of household per capita, 2009, EuroSource: EUROSTAT, OECD 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 7. Lowest unemployment figure for 10 years Employed population Unemployed population 40.55 million 2.95 million German population 2010 81.76 million Non-active population 38.47 millionSource: German Federal Statistical Bureau 2010 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 8. German microcensusTotal number of Germans (1,000) per age groupSource: German Federal Statistical Bureau 2007 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 9. German microcensusAge groups (000) and annual net income per capita (Euro)Source: German Federal Statistical Bureau 2007 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 10. German microcensusStructure of household and net income per household (000)Source: German Federal Statistical Bureau 2007 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 11. DemographieStructure of households (000)Source: German Federal Statistical Bureau 2007 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 12. Germany is travel championWorld Top Tourism Spenders 2009 (bill. US $)Source: UNWTO 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 13. Planned destination of the main holiday 2010Where do you plan to spend your main holiday in 2011? (%)Source: Flash Eurobarometer 2011, Survey on the attitudes of Europeans towards tourism, March 2011, EU Commission © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 14. Key Trends 2011Planned holiday destinations 2011, % (holiday 4+ nights)Source: F.U.R. 2011 Reiseanalyse © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 15. Steady length of stay Average duration of main annual holiday Leave days per year 2008 2009 2010 30 12.2 13.0 12.5Source: 27th German Tourism Analysis 2011 by Stiftung für Zukunftsfragen; interviews: 4,000 persons age 14+ © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 16. Planned holidays 2010–2012Planned type of holidays 2010–2012, %Source: F.U.R. 2011 Reiseanalyse © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 17. Key Trends 2011Decision on holiday destination, % travellersSource: ADAC Reise-Monitor 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 18. Key Trends 2011Period between departure and holiday booking (%), holiday vacations 6+ nightsSource: TravelTainment, Amadeus, Analysis medium-haul destinations 2009/2010 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 19. Key Trends 2011Booking channels: online versus travel agencySource: ROPO Study TUI/Google 2006/2010 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 20. Key Trends 2011Travel sales index (leisure travel) of travel agenciesSource: Dr. Fried & Partner, August 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 21. Key Trends 2011Travel sales index (business travel) of travel agenciesSource: Dr. Fried & Partner, August 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 22. German travel industryGerman travel agenciesSource: DRV-Vertriebsdatenbank 2010 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 23. German travel industryLeading German tour operatorsSource: fvw Dossier Deutsche Veranstalter 2010, 17.12.2010 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 24. German travel industryGerman tour operator revenue (bill. Euro) (- 2.1 %) (+ 3.6 %) (+ 9.6 %) (- 4.1 %) (- 2.5 %) (+ 22.2 %) (+ 24.9 %)Source: fvw Dossier Deutsche Veranstalter 2010, 17.12.2010 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 25. German travel industryGerman tour operator revenue (bill. Euro)Source: fvw Dossier Deutsche Veranstalter 2010, 17.12.2010 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 26. Meeting & Event Barometer, Germany 2011Business trips abroad 2010 (mill. Euro)Source: German Convention Bureau/EITW/DZT 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 27. Meeting & Event Barometer, Germany 2011Event market Germany 2010 Suppliers Market demand Convention and Meeting locations total 6,420 Meetings 2.69 Mill. Congress facilities 1,557 Average duration 1.6 days Meeting hotels 3,173 Participants total 3.23 Mill. Event locations/Suppliers 1,690 Therefrom abroad 5.8 %Source: German Convention Bureau/EITW/DZT 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 28. Meeting & Event Barometer, Germany 2011Origin of event planner interviewedSource: German Convention Bureau/EITW/DZT 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 29. Meeting & Event Barometer, Germany 2011Budget of events or meetings (event planners)Source: German Convention Bureau/EITW/DZT 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 30. Meeting & Event Barometer, Germany 2011Importance of international events in the futureSource: German Convention Bureau/EITW/DZT 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 31. FVW MediengruppeThe Number 1 media group for travel & tourism in GermanyFVW Mediengruppe, Germanys leading travel industry media group with more than forty yearsof expertise in tourism, provides widely known and recognized publications. © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 32. fvw – The Magazine for Tourism and Business Travel fvw keeps you better informed Every two weeks fvw presents current industry news: A journalistically independent and professional kaleidoscope of market trends and topics from A to Z. fvw provides you with a close-up view of things Portraits of key people from the industry and reports with a great amount of useful information offer support for day-to-day business. fvw offers practical orientation Thoroughly researched and well-founded analyses interpret developments and provide a solid basis for decision-making. © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 33. TravelTalk – The young weekly magazine for travel agentsTravelTalk is a travel trade magazine with a difference:It informs, entertains, is competent and easy to read.TravelTalk gets to the heart of the most importanttourism news – up to the minute, colorful and inspiring.Every Monday! © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 34. BizTravel – Better planning an purchasing of business tripsBizTravel is the magazine for staff in charge of business travel, meetingand convention planning and purchasing.BizTravel provides orientation in the overwhelmingly diverse businesstravel market: Practical reports ensure maximum user value by offeringhands-on knowledge for day-to-day business.The magazine features entertaining articles complemented by a greatvariety of charts, images and useful tips – reading fun guaranteed. © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 35. Urlaub Perfekt – Travel is our professionFor your top customers – travelers with styleWith the further development of Urlaub Perfekt all content will in futurebe even more specifically geared towards our key readership.Regular readers will still receive “their” Urlaub Pefekt magazine, but withchanges in the overall appearance: Urlaub Perfekt will feature a moreelegant look and clear structures for a good overview. An expressivefont along with a serene color scheme help create a relaxed vacationatmosphere already while reading the magazine. Large photo spreadsinspire to travel.Paper quality will be adjusted to meet the requirements of a superiorproduct. © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 36. FVW MediengruppeLeading websites for decision makers and sales staffOur websites for tourism and business travel © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 37. FVW MediengruppeE-Learnings: A pracical way for agents to learn about products and destinationsFor more than five years FVW Mediengruppe has created and conducted successful e-learningprograms through special travel agent training websites on select topics. © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 38. FVW Mediengruppefvw Kongress & TravelExpo: The meeting point of decision makersThe industry’s leading high-profile event takes place in Cologne on September 13th and14th, 2011.One key issue this year will be „Holiday hotels and their distribution“. © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 39. travelXperts FAMtripProviding a real-life destination experienceDescription FAMtrips are a destination marketing tool consisting of a hosted familiarization (FAM) trip plus editorial coverage in fvw and TravelTalk (print and online).Frequency Max. 8 FAMtrips annuallyTarget group Readers of fvw and TravelTalkParticipants Travel agents, hotel and destination product managers, editor, photographerVenue At the destinationServices included Announcements and invitation to participate in fvw and TravelTalk, and online within the Counter Channel, travel coordination including assignment of an editor and a photographer, live and comprehensive post-trip coverage (all channels)Rate € 58,000 plus VAT Rate is agency commissionable © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 40. fvw WorkshopYour Workshop – an event with focus on efficiencyDescription fvw Workshops are the event for your destination marketing – a mix between event and sightseeing, usually during 4 days.Frequency Max. 4 Workshops annually/ select destinationsTarget group Readers of fvwParticipants Travel agents, hotel and destination product managers, editor, photographerVenue At the DestinationServices Included Announcements and invitation to participate in print and online, travel coordination including assignment of an editor and a photographer, comprehensive post-trip coverage (all channels)Rate € 50,000 plus VAT © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
  • 41. Travel Market Germany Muchas Gracias! Thank you! und..... Vielen Dank! Heike Beller Bachelor of Tourism Account Manager International FVW Mediengruppe Verlag Dieter Niedecken GmbH Tel +49-40-41 448 714 Mobile +49-171-828 784 2 E-Mail h.beller@fvw-mediengruppe.com www.fvw-mediengruppe.com © 2011 Verlag Dieter Niedecken GmbH, all rights reserved