Propaganda Propaganda is a message designed to influence someone’s opinion or behavior.
Where is propaganda seen? <ul><li>Commercials </li></ul><ul><li>Magazines </li></ul><ul><li>Newspapers </li></ul><ul><li>T...
Assertion <ul><li>Uses energetic or enthusiastic people  </li></ul><ul><li>Implies that given statement requires no backup...
Bandwagon <ul><li>Follow along with the crowd </li></ul><ul><li>Find the &quot;winning team&quot; and join them </li></ul>...
Card Stacking (stacking the deck) <ul><li>Presents only positive information </li></ul><ul><li>Leaves out any information ...
Virtue Words (Glittering Generalization) <ul><li>Make broad statements  </li></ul><ul><li>Relates to an idea that people v...
Name-calling <ul><li>Uses negative words or words with negative emotions to make you dislike something </li></ul><ul><li>S...
Common Man (plain folks) <ul><li>Tries to convince you that the average person agrees with or wants this product </li></ul...
Oversimplification <ul><li>Shows you simple answers to a complex situation </li></ul><ul><li>Your only choice is between g...
Testimonials (star appeal) <ul><li>Quotations or endorsements given by celebrities or experts </li></ul><ul><li>Used in ad...
Appeal to fear <ul><li>If you are afraid of something, you will do anything to avoid it. </li></ul><ul><li>These technique...
Sex Appeal   <ul><li>Uses attractive people to sell the products .  </li></ul><ul><li>Often seen in beer commercials or sm...
Propaganda examples
Propaganda examples
Propaganda examples
Propaganda examples
Examples <ul><li> Propaganda Posters </li></ul><ul><li>TV ad techniques </li></ul><ul><li>Jingles, slogans, brands </li></...
Project <ul><li>Choose a partner. </li></ul><ul><li>You will create a product that you must convince me to use or buy. </l...
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Propaganda 2

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Notes fromour class on propaganda

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Propaganda 2

  1. 1. Propaganda Propaganda is a message designed to influence someone’s opinion or behavior.
  2. 2. Where is propaganda seen? <ul><li>Commercials </li></ul><ul><li>Magazines </li></ul><ul><li>Newspapers </li></ul><ul><li>Television </li></ul><ul><li>Politics </li></ul><ul><li>Movies </li></ul>
  3. 3. Assertion <ul><li>Uses energetic or enthusiastic people </li></ul><ul><li>Implies that given statement requires no backup or proof </li></ul><ul><li>Often say this product is the best </li></ul><ul><li>Infomercials </li></ul><ul><li>Often include half-truths or falsehoods </li></ul>
  4. 4. Bandwagon <ul><li>Follow along with the crowd </li></ul><ul><li>Find the &quot;winning team&quot; and join them </li></ul><ul><li>No one wants to be left out </li></ul><ul><li>Victory is inevitable if so many people join </li></ul><ul><li>Bandwagon </li></ul>
  5. 5. Card Stacking (stacking the deck) <ul><li>Presents only positive information </li></ul><ul><li>Leaves out any information that can be seen as negative about the product </li></ul><ul><li>Very effective in convincing the public </li></ul><ul><li>Politicians </li></ul>
  6. 6. Virtue Words (Glittering Generalization) <ul><li>Make broad statements </li></ul><ul><li>Relates to an idea that people value </li></ul><ul><li>Love, wisdom, happiness, peace </li></ul>
  7. 7. Name-calling <ul><li>Uses negative words or words with negative emotions to make you dislike something </li></ul><ul><li>Seen frequently in politics </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Using religion (Jew, Muslim, Catholic) </li></ul></ul><ul><ul><li>Using social status (elite, rich, terrorist) </li></ul></ul><ul><ul><li>Using ideas (radical, conservative, Commie) </li></ul></ul><ul><ul><li>Using race </li></ul></ul>
  8. 8. Common Man (plain folks) <ul><li>Tries to convince you that the average person agrees with or wants this product </li></ul><ul><li>Speaks directly to certain people in a certain area </li></ul><ul><li>Relates to &quot;good old boys&quot; </li></ul>
  9. 9. Oversimplification <ul><li>Shows you simple answers to a complex situation </li></ul><ul><li>Your only choice is between good and evil </li></ul><ul><li>Problems arise because sometimes there is no simple solution </li></ul><ul><li>Very few things in life are clear-cut good or evil </li></ul>
  10. 10. Testimonials (star appeal) <ul><li>Quotations or endorsements given by celebrities or experts </li></ul><ul><li>Used in advertising and politics </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Hair products </li></ul></ul><ul><ul><li>Drinks </li></ul></ul><ul><ul><li>Clothes </li></ul></ul>
  11. 11. Appeal to fear <ul><li>If you are afraid of something, you will do anything to avoid it. </li></ul><ul><li>These techniques play on the fears of individuals as well as groups </li></ul><ul><li>Seen in WWII ads </li></ul>
  12. 12. Sex Appeal <ul><li>Uses attractive people to sell the products . </li></ul><ul><li>Often seen in beer commercials or smoking commercials </li></ul><ul><li>Makes people think that they will look like this if using the product. </li></ul>
  13. 13. Propaganda examples
  14. 14. Propaganda examples
  15. 15. Propaganda examples
  16. 16. Propaganda examples
  17. 17. Examples <ul><li> Propaganda Posters </li></ul><ul><li>TV ad techniques </li></ul><ul><li>Jingles, slogans, brands </li></ul><ul><li>Inside advertising </li></ul><ul><li>Tobacco Ads </li></ul>
  18. 18. Project <ul><li>Choose a partner. </li></ul><ul><li>You will create a product that you must convince me to use or buy. </li></ul><ul><li>The product can be anything, even outlandish or crazy things. </li></ul><ul><li>You must use at least three types of propaganda that we have talked about. </li></ul><ul><li>Must have a poster and any other visual aides you need to sell your product. </li></ul>
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