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ARGUMENTATIONPersuasion and Your Papers
Today’s Agenda   Plan for Thursday   Plan for Next Tuesday   Paper Stipulations   Argumentation-Persuasion   Break  ...
Thursday’s Plan   Conferences on Grades/Personal Success    Plan   Group Work Revision of Argumentative Thesis   Argume...
Tuesday’s Plan   Revision workshops   Grade conferences (if necessary)
Paper Stipulations   Correct citations with a bibliography   Revised Thesis statement with supporting    evidence   Cou...
Argumentation   Taking a position and defending it   Convincing the reader of the soundness of a    position
Persuasion   Using emotional language and dramatic    appeals to a reader’s concerns, beliefs, and    values   Urges rea...
Argumentation-Persuasion   Techniques usually combined   Emotion supports logic   Pathos - logos
Controversy   Assumes controversy   Addresses opposing viewpoints   Important for your papers!   Assume there is an op...
Concerns   Logos   Soundness of your argument   Facts, statistics, examples, authoritative    statements   Citable sou...
Concerns   Pathos   Emotional power of language   Move readers to a point of view   Move readers to action
Concerns   Credibility and reliability   Built up with credible sources   Limit emotional drive (to a point)
The Paper   Interplay of ethos, pathos, logos   Building credibility and reliability   Writing directed by audience and...
Audience   Supportive Audience   Wavering Audience   Hostile Audience
Supportive Audiences   Don’t need many reasoned arguments   Can focus on emotional appeal   Spur the audience into acti...
Wavering Audience   Interested in what you say, but not fully on    board   Convince them to take action   Need more so...
Hostile Audience   Avoid emotional appeals   Weigh heavily on hard to dispute facts   Don’t expect action   Hard to co...
Your Professors   Consider who I am   Consider who your other professors are   Are these audiences supportive? Wavering...
Strategies   Identify the controversy   Offer support   Create Goodwill   Organize Evidence   Rogerian Strategy   Re...
Identify the Controversy   Assertion or Proposition = Thesis   Narrow and specific     Avoids   tl;dr   Avoid writing ...
Offer Support   Personal observation   Statistics   Facts   Examples   Expert opinion
1st person or 3rd person   1st person has immediacy   3rd person carries authority   For your paper, write in the 3rd p...
Research   Evaluate sources carefully   Watch for bias     Forexample, talking about marijuana legalization,     I woul...
Create Goodwill   Don’t alienate readers   Avoid morally superior language     “Anyone  can see…”     “Only a fool wou...
Organize Evidence   Think about the patterns of development     Description     Narration     Definition     Process ...
Rogerian Strategy   Reducing conflict as opposed to having a    winner or a loser   Taking account of opposing viewpoint...
Rogerian Strategy   Within a sentence     Although many prefer cupcakes, muffins are     clearly the superior foodstuff....
Refute Different Viewpoints   Point out the problems with opposing    viewpoints   Combine with Rogerian strategy   One...
Induction/Deduction   Inductive Reasoning   Deductive Reasoning
Inductive Reasoning   Examination of specifics to draw a conclusion   Conclusion can serve as a    proposition/assertion...
Deductive Reasoning   Begins with a generalization then applied to a    specific case   Three step form of reasoning cal...
Deductive Reasoning   Avoid sweeping major premises     Sweeping   generalizations, vs “most” or “a number     of”   Wa...
Toulmin Logic   Divides argument into three parts     Claim – the thesis, assertion, conclusion     Data – the evidence...
Warrants   Implicit warrant – a warrant so obvious it does    not require explanation   Explicit warrant – a clearly sta...
Toulmin   Qualify the claim     Under   what circumstances might the claim be      invalid.   By qualifying the claim, ...
5 Minute Break
Logical Fallacies   Gaps in logic   Eliminate them in your writing   Expose and refute them in the writing of the    op...
Post Hoc Fallacy   “After this, therefore because of this”   Faulty cause-effect relationship     Hurricane   Sandy hit...
Post Hoc Fallacy     Immigrants move into a town     Town has an economic decline     Immigrants caused an economic dec...
Non Sequitur Fallacy   “It does not follow”   The conclusion does not have a logical    connection to the evidence cited...
Ad Hominem   “to the man”   Attacking a person rather than the point of    view     Your  professor says you should pra...
Appeals to QuestionableAuthority   Calling on an authority to back up your claim    without clearly identifying the autho...
Do you trust this doctor?
Begging the Question   Failure to establish proof for a debatable point.   Expecting the reader to accept a controversia...
False Analogy   Disregards dissimilarities   Implies because two things have SOME    similarities, they are similar in A...
Either/or Fallacy – FalseDichotomy   Assumes that a course of action or viewpoint    can only have one of two diametrical...
Red Herring   Deflects attention from the matter being    discussed.   Arguing that condoms shouldn’t be dispensed    to...
Godwin’s Law   “As an online discussion grows longer, the    probability of a comparison involving Nazis or    Hitler app...
Association Fallacy   Guilt by association     “Hitlerwas a vegetarian. Bob is a vegetarian. I’m      not saying Bob’s H...
No True Scotsman   The assertion that a counterexample is not a    “real” example of the group being discussed.   Giving...
Writing Assignment   Write a short (3-4 paragraph) argumentative    piece in support of, or against, one of the    follow...
The Fallacies   Post Hoc   Non Sequitur   Ad Hominem   Appeal to Questionable Authority   Begging the Question   Fal...
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Argumentation 111312

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  1. 1. ARGUMENTATIONPersuasion and Your Papers
  2. 2. Today’s Agenda Plan for Thursday Plan for Next Tuesday Paper Stipulations Argumentation-Persuasion Break Logical Fallacies Writing Assignment
  3. 3. Thursday’s Plan Conferences on Grades/Personal Success Plan Group Work Revision of Argumentative Thesis Argumentative Paper – thesis & supporting evidence + contrary evidence – due by midnight
  4. 4. Tuesday’s Plan Revision workshops Grade conferences (if necessary)
  5. 5. Paper Stipulations Correct citations with a bibliography Revised Thesis statement with supporting evidence Counter-arguments & Rebuttals Argumentative Style More formality than the last (3rd person)
  6. 6. Argumentation Taking a position and defending it Convincing the reader of the soundness of a position
  7. 7. Persuasion Using emotional language and dramatic appeals to a reader’s concerns, beliefs, and values Urges readers to action
  8. 8. Argumentation-Persuasion Techniques usually combined Emotion supports logic Pathos - logos
  9. 9. Controversy Assumes controversy Addresses opposing viewpoints Important for your papers! Assume there is an opposition – how do you address it?
  10. 10. Concerns Logos Soundness of your argument Facts, statistics, examples, authoritative statements Citable sources Firm backup to your claim
  11. 11. Concerns Pathos Emotional power of language Move readers to a point of view Move readers to action
  12. 12. Concerns Credibility and reliability Built up with credible sources Limit emotional drive (to a point)
  13. 13. The Paper Interplay of ethos, pathos, logos Building credibility and reliability Writing directed by audience and purpose
  14. 14. Audience Supportive Audience Wavering Audience Hostile Audience
  15. 15. Supportive Audiences Don’t need many reasoned arguments Can focus on emotional appeal Spur the audience into action Reinforce reader’s commitment
  16. 16. Wavering Audience Interested in what you say, but not fully on board Convince them to take action Need more source material Limit emotional appeals – some but not much
  17. 17. Hostile Audience Avoid emotional appeals Weigh heavily on hard to dispute facts Don’t expect action Hard to convince, but may tolerate in the end
  18. 18. Your Professors Consider who I am Consider who your other professors are Are these audiences supportive? Wavering? Or Hostile? Write to the degree of formality needed Credibility – did you cite your sources? Did you make a bibliography?
  19. 19. Strategies Identify the controversy Offer support Create Goodwill Organize Evidence Rogerian Strategy Refute Opposition Induction/Deduction Toulmin logic Avoid Logical Fallacies
  20. 20. Identify the Controversy Assertion or Proposition = Thesis Narrow and specific  Avoids tl;dr Avoid writing a simple fact  No one is going to argue if you state the sky is blue Limit your focus Tells readers what to expect
  21. 21. Offer Support Personal observation Statistics Facts Examples Expert opinion
  22. 22. 1st person or 3rd person 1st person has immediacy 3rd person carries authority For your paper, write in the 3rd person
  23. 23. Research Evaluate sources carefully Watch for bias  Forexample, talking about marijuana legalization, I wouldn’t want to use High Times magazine Analyze material as if it were coming from the opposite view Document your sources!
  24. 24. Create Goodwill Don’t alienate readers Avoid morally superior language  “Anyone can see…”  “Only a fool would believe…” Stay away from Confrontational language  “My opponents…” vs “opponents of…” or even “supporters of…”  “Screw all ya’ll – I’m out this! Deuces” vs. “In conclusion…”
  25. 25. Organize Evidence Think about the patterns of development  Description  Narration  Definition  Process Analysis  The ever popular etc… End with your most compelling point
  26. 26. Rogerian Strategy Reducing conflict as opposed to having a winner or a loser Taking account of opposing viewpoints in a respectful manner  Some people like cupcakes better; I, for one, care less for them. Emphasize shared interest/common ground
  27. 27. Rogerian Strategy Within a sentence  Although many prefer cupcakes, muffins are clearly the superior foodstuff. In the introduction, separate from the proposition, one or two sentence summary of the opposing viewpoint. One or two body paragraphs near the beginning
  28. 28. Refute Different Viewpoints Point out the problems with opposing viewpoints Combine with Rogerian strategy One side at a time or one point at a time
  29. 29. Induction/Deduction Inductive Reasoning Deductive Reasoning
  30. 30. Inductive Reasoning Examination of specifics to draw a conclusion Conclusion can serve as a proposition/assertion Avoid hasty generalizations  Atypical information used to generalize
  31. 31. Deductive Reasoning Begins with a generalization then applied to a specific case Three step form of reasoning called syllogism Major premise – general statement about a group Minor premise – statement about an individual in group Conclusion - assertion
  32. 32. Deductive Reasoning Avoid sweeping major premises  Sweeping generalizations, vs “most” or “a number of” Watch for faulty conclusions  Conclusions that are invalid reverse the “if…then” relationship implied in the major premise
  33. 33. Toulmin Logic Divides argument into three parts  Claim – the thesis, assertion, conclusion  Data – the evidence used to convince readers  Warrant – the underlying assumption that justifies moving from evidence to claim Readers will trust you more if they know your warrant The more widely accepted the warrant, the more likely readers will accept your argument
  34. 34. Warrants Implicit warrant – a warrant so obvious it does not require explanation Explicit warrant – a clearly stated warrant within the paper.  Animal testing is painful for the animal – data  Animal testing is not always reliable – data  There are more reliable and humane methods of product testing – claim  Animal testing is wrong when there are more reliable and humane means of testing - warrant
  35. 35. Toulmin Qualify the claim  Under what circumstances might the claim be invalid. By qualifying the claim, you increase receptivity to the argument. “Students should play an integral part of developing the curriculum of any school system.”  “Because students typically don’t have the pedagogical background of their teachers, their role in curriculum development will have to be designed around this difference.”
  36. 36. 5 Minute Break
  37. 37. Logical Fallacies Gaps in logic Eliminate them in your writing Expose and refute them in the writing of the opposition.
  38. 38. Post Hoc Fallacy “After this, therefore because of this” Faulty cause-effect relationship  Hurricane Sandy hit the United States before the election.  Two states recognized gay marriage in the election.  Hurricanes cause voters to vote in favor of gay marriage.  This is also a non sequitur – see in a couple of slides
  39. 39. Post Hoc Fallacy  Immigrants move into a town  Town has an economic decline  Immigrants caused an economic decline. Perhaps declining property values brought the immigrants. Perhaps the economic slump was because of big- box superstores driving out local businesses. Always consider the other possibilities before making a grand claim.
  40. 40. Non Sequitur Fallacy “It does not follow” The conclusion does not have a logical connection to the evidence cited. See: The Westboro Baptist Church  “America’s acceptance of homosexuality leads to dead soldiers.”  NASA hasn’t cured the common cold, therefore we should stop funding NASA.  Millions of Americans own cars, therefore, we have no need for public transportation
  41. 41. Ad Hominem “to the man” Attacking a person rather than the point of view  Your professor says you should practice writing to do well in an English class. Your professor is also kind of a fatty and takes prescriptions from Dr. Whiskey, if you know what I mean. Do you really think you should practice writing? This avoids the validity of the argument – instead tries to muddy the conversation
  42. 42. Appeals to QuestionableAuthority Calling on an authority to back up your claim without clearly identifying the authority or pulling from a clearly questionable authority “Experts claim…” “Studies show…” “4 out of 5 dentists…”  Who are these experts? What studies? And 4 out of 5 – what about the 6th?  Several experts [who I paid] said a cigarette smoking is good for your health.
  43. 43. Do you trust this doctor?
  44. 44. Begging the Question Failure to establish proof for a debatable point. Expecting the reader to accept a controversial point without proving it.  Prayer should be banned from public school because it violates the US Constitution.  Does it actually do that? Implicitly or explicitly? Prove it.  Marijuana should be illegal because it’s a gateway drug.  Is it actually a gateway drug? Any more than drinking or smoking cigarettes? Prove it.
  45. 45. False Analogy Disregards dissimilarities Implies because two things have SOME similarities, they are similar in ALL respects.  Smoking cigarettes and drinking alcohol are both regulated substances.  Driving while smoking isn’t illegal.  Drinking and driving shouldn’t be illegal.
  46. 46. Either/or Fallacy – FalseDichotomy Assumes that a course of action or viewpoint can only have one of two diametrically opposed outcomes.  Ifyou aren’t with us, you’re against us.  The bar must close early in order to reduce drunk driving incidents.  Ignores other causes of drunk driving  Ignores other solutions to drunk driving.
  47. 47. Red Herring Deflects attention from the matter being discussed. Arguing that condoms shouldn’t be dispensed to students in school, you begin to talk about the responsibilities of parents to talk to their children about sex. Sure, parents should talk to their kids about sex. But that’s not the issue at hand. The issue is the pros and cons of schools distributing condoms.
  48. 48. Godwin’s Law “As an online discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches 1.”
  49. 49. Association Fallacy Guilt by association  “Hitlerwas a vegetarian. Bob is a vegetarian. I’m not saying Bob’s Hitler, but I wouldn’t trust him.”  The people who broke in to my house had tattoos. Everyone who has tattoos is a criminal.
  50. 50. No True Scotsman The assertion that a counterexample is not a “real” example of the group being discussed. Giving no discernable/arguable rationale behind a qualification for a counterexample.  “No men are gay.” “That man’s gay.” “A real man wouldn’t be gay.”  “Women should not get jobs.” “That woman has a job.” “A real woman would stay at home and in the kitchen.”  “Professors shouldn’t be laid back.” “My professor is.” “He’s not a real professor.”  What constitutes a “real” version of each example? And what rationale is there for these being “real”?
  51. 51. Writing Assignment Write a short (3-4 paragraph) argumentative piece in support of, or against, one of the following.  Immigrant Amnesty  The Death Penalty  Gay Marriage  Universal Healthcare  Environmental Regulation Write an example of a logical fallacy one could make regarding your argument.
  52. 52. The Fallacies Post Hoc Non Sequitur Ad Hominem Appeal to Questionable Authority Begging the Question False Analogy False Dichotomy Red Herring Association Fallacy No True Scotsman
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