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Content (Programming)

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Content (Programming) Content (Programming) Presentation Transcript

  • CONTENT
    the stuff that attracts the audience
    that is sold to advertisers
  • Many Choices
    Text
  • What is content?
  • How can Content be used most effectively?
  • where does it come from?
  • How is content bought and sold?
    are there content “markets”?
  • What is content?
  • WHAT ISN’T CONTENT?
  • where does CONTENT come from?
  • A&R
  • Websites
    and
    Blogs
    Blog Aggregator
    the game has changed
  • Networks
    Self-produce
    news magazines
    NBC Studios
    CBS Productions
    License from a supplier
    Twentieth Television
    Warner Bros. TV
    Columbia TriStar TV
    Disney/Touchstone
  • Fin-syn
    Financial interest and syndication rules: A United States regulation imposed by the Federal Communications Commission (FCC) in 1970 which limited the amount of financial interest of broadcast networks in their programming. The regulation was repealed in 1995.
  • How can Content be used most effectively?
  • format business
  • A radio format, or programming format, or programming genre refers to the overall content broadcasting over a radio station.
    Some stations broadcast multiple genres on set schedule.
    Over the years, formats have evolved and new ones have been introduced.
    In today's age of radio, many radio formats are designed to reach a specifically defined segment or niche of the listening population based on suchdemographic criteria as age, ethnicity, background, etc.
    www.radiostationworld.com
  • Many different formats have been developed.
  • Dayparting
    Altering programming to fit with the audience’s changing activities during different times of the day.
    (Walker & Ferguson)
  • Radio Dayparts
    morning drive time 6-10 a.m.
    midday 10 a.m. - 3 p.m./ 10-2
    afternoon drive 3 - 7 p.m./2-6
    evening 7 p.m. - midnight/6-10
    overnight midnight - 6 a.m./10-2
  • Largest Radio Audiences
    Morning drive
    Afternoon drive
    Teenagers -- weekends and afterschool
    10 a.m. - 3 p.m. -- more women than men
  • Television -- Dayparts
    Period of two or more hours, considered as a strategic unit in program schedules. (Walker & Ferguson)
  • Television Dayparts
    Early Morning 7 a.m. - 10 a.m.
    Daytime 10 a.m. -- 4 p.m.
    Early Fringe -- 4 p.m. -- 7 p.m.
    Access -- 7 - 8 p.m.
    Origin was Prime Time Access Rule
    time between network news and network prime time
    Prime Time -- 8 - 11 p.m. (7 - 10 p.m.)
    Late Fringe -- 11:00 p.m. - 1 a.m.
    Overnight -- 1 a.m. - 7 a.m.
  • More Dayparts
    Saturdays
    Sundays
  • Largest Primetime Television Audience
    Sunday
    Monday
    Tuesday
    Wednesday
    Thursday
    Friday
    Saturday
  • Largest Primetime Television Audience
    Sunday
    Monday
    Tuesday
    Thursday
    Wednesday
    Saturday
    Friday
  • Programming Lingo
    Blunting
    Scheduling a similar show in same time slot (opposite of counterprogramming)
    Bridging
    Beginning a program a half-hour earlier than competitors to steal their audience.
    Checkerboard
    programming a different show each night in the same time period
  • Counterprogramming
    Scheduling programs with contrasting appeal to target unserved or underserved demographic groups.
    Flowthrough (Audience Flow)
    people don’t bother to change the channel
    want a strong lead-in for news
    show at start of prime time is “lead-off”
  • Hammocking
    program between two successes
    Tent-poling
    hit between two shows want to build
  • Rerun
    repeat showing
    Strip
    same show every day in same time slot
    Wheel
    rotate shows in same time slot
  • Roadblock
    same commercial on all channels at same time
    Scatter Plan
    short schedule of spots covering a variety of time slots over a few weeks
    Pods
    grouping of commercials within the broadcast schedule
  • Upfront Market (USA)
    Annual pre-season purchasing of commercial time for which audience levels are guaranteed.
    Clearance
    Refers to the acceptance of a program by a network or station.
  • Objectives
    Audience Flow
    Audience Habit
  • Types of Television Programming
    Dramas
    Sitcoms
    Made-for-TV Movies
    Soap Operas
    News
    News magazines
    Morning shows
    Talk shows
    Specials
    Sports
    Children’s
    cartoons
    Infomercials
    Reality shows
    Game shows
    Music videos
    Documentaries
    How-to shows
    Home Shopping
  • Program Seasons
    Regular Season
    Sweeps
    November, February, May and July
    Summer / rerun
    Pilot season
    Hiatus
  • New season announced late spring
    networks will sell 75% of their time up-front
    Sponsorships
    Spot announcements
  • Cable Network Niches
    News and public affairs
    Sports
    General interest
    Specialty entertainment
    comedy
    science fiction
    Cartoon
    Education and information
    Improvement
    Shopping
    Religion
    Women, children & ethnic
    Adult Entertainment
  • Online and Emerging Media
    Present content similar to newspaper/magazine.
    New technology will increase “streaming audio and video.”
  • How is content bought and sold?
  • Program “Markets”
    Network provided
    Local production
    Syndication
    First Run
    Off-net
  • Network Licensing
    deficit deal
    network sells commercial time
    affiliates receive some commercial time (availables) and compensation
  • Syndication
    Barter
    program free to the station; syndicators keep all availables
    Barter-plus-cash
    fee for program; syndicator keeps a few minutes
    new forms of deals appearing
  • Market Structure
  • Barriers to Entry
    significant
  • The Deal
  • Idea for a new sitcom
    Agent
    Access to programming decision makers
    Pitch idea
    Development
    scripts -- teleplay
    Pilot
    Order
    It’s a Hit!