Ad industry

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  • First ad in America - 1704\nBoston News-Letter\nseeking buyer for an estate in Oyster Bay, Long Island\n
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  • Volney Palmer started first ad agency in 1841 (Duke University, Hartman Center) in Philadelphia. Advertising Age has date as 1843.\n
  • 1922 - Radio Ad\n\nAT&T's station WEAF in New York offers 10 minutes of radio time to anyone who would pay $100.\n\nThe Queensboro Corp., a Long Island real estate firm, buys the first commercials in advertising history\n\nfour: 15 spots at $50 apiece. Following the ads extolling Hawthorne Court, a new tenant-owned apartment complex in Jackson Heights, sales total thousands of dollars\n
  • $50 in 1922, by Consumer Price Index, is equivalent to $647.62 2010\nhttp://www.minneapolisfed.org/\n
  • With 7,500 TV sets in New York City, NBC's WNBT begins telecasting July 1. The first TV spots, featuring a Bulova watch that ticks for 60 seconds, air as open- and close-time signals for the day's schedule.\n
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Transcript

  • 1. The Ad Industry
  • 2. American Advertising
  • 3. American Advertising1704
  • 4. 1922
  • 5. $650
  • 6. 1941
  • 7. What is advertising today?
  • 8. Top 10 Viral Ads By Unique Views1. Blendtec – Will It Blend – In-house: 134.2 million views2. Evian – Live Young – BETC Euro RSCG: 103.9 million views3. Old Spice – Responses – Wieden & Kennedy: 57.1 million views4. Pepsi – Gladiator – AMV BBDO: 46.7 million views5. Microsoft – Xbox Project Natal – World Famous: 42.7 million views6. Dove – Evolution – Ogilvy & Mather: 41.1 million views7. T-Mobile – T-Mobile Dance - Saatchi & Saatchi: 35.5 million views8. Doritos – Crash the Super Bowl 2010 – Goodby Silverstein & Partners: 34.2 million views9. Old Spice – Odor Blocker – Wieden & Kennedy: 34 million views10. DC Shoes – Gymkhana Two – In-house: 32.9 million views
  • 9. Mobile Ad Market