Mass media review

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Review of the PR-Mass Media

Review of the PR-Mass Media

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  • 1. Mass Media Practice Reading Review
  • 2. Mass Media Clearly the mass media strongly influence our thinking and conduct. This isevident in obvious, simple ways; a teenage boy wears his cap backward in a TV situationcomedy, and soon boys nationwide imitate the style. News stories describe a new toy,the Mighty Morphin Power Rangers, and the Fox television network builds a series aroundit. At Christmas parents jam stores, trying to find the Power Rangers for their children.Actors playing the characters perform for Congress in the House Office Building on theday in 1995 when the Republicans took command of the House and Senate. The cultural, social, and political impact of the media, of course, runs fardeeper than these surface manifestations. The media create public opinion to bringabout significant changes. The national campaign to forbid smoking in public places, sostrong in the mid-1990s, developed from a spate of news stories about the healthdangers created by second-hand smoke. This led to ban against smoking on airlines,creation of smoke-free areas in restaurants, and in some cities a total ban againstsmoking in restaurants and public buildings. Sensing public support, President Clintontook the issue into the national political arena in 1995 by authorizing a federalregulatory campaign to decrease smoking by teenagers. Similarly, national awareness ofthe outbreak of the acquired immune deficiency syndrome (AIDS) and the promotion ofsafe sex practices to avoid exposure to the fatal disease came about primarily throughthe mass media. These are instances in which the media have crystallized public opinion foraction. Sometimes, however, the media merely reflect an existing attitude. Motionpicture and television producers who make pictures filled with violence claim, forexample, that they are merely giving the public what it desires. Some researchers withinthe media believe, however, that decision makers in their industries have failed to learnwhat the public really desires. (adapted from Agee, Warren K., Phillip H. Ault and EdwinEmery. Introduction to Mass Communications. 12th ed. 24-26)
  • 3. So…what do we do??
  • 4. One sentence summariesOne paragraph at a time
  • 5. Paragraph 1 Clearly the mass media strongly influence ourthinking and conduct. This is evident in obvious,simple ways; a teenage boy wears his cap backwardin a TV situation comedy, and soon boys nationwideimitate the style. News stories describe a new toy,the Mighty Morphin Power Rangers, and the Foxtelevision network builds a series around it. AtChristmas parents jam stores, trying to find thePower Rangers for their children. Actors playing thecharacters perform for Congress in the House OfficeBuilding on the day in 1995 when the Republicanstook command of the House and Senate.
  • 6. Paragraph 1 This is evident in obvious,simple ways; a teenage boy wears his cap backwardin a TV situation comedy, and soon boys nationwideimitate the style. News stories describe a new toy,the Mighty Morphin Power Rangers, and the Foxtelevision network builds a series around it. AtChristmas parents jam stores, trying to find thePower Rangers for their children. Actors playing thecharacters perform for Congress in the House OfficeBuilding on the day in 1995 when the Republicanstook command of the House and Senate.
  • 7. Paragraph 2 The cultural, social, and political impact of the media,of course, runs far deeper than these surface manifestations.The media create public opinion to bring about significantchanges. The national campaign to forbid smoking in publicplaces, so strong in the mid-1990s, developed from a spate ofnews stories about the health dangers created by second-handsmoke. This led to ban against smoking on airlines, creation ofsmoke-free areas in restaurants, and in some cities a total banagainst smoking in restaurants and public buildings. Sensingpublic support, President Clinton took the issue into the nationalpolitical arena in 1995 by authorizing a federal regulatorycampaign to decrease smoking by teenagers. Similarly, nationalawareness of the outbreak of the acquired immune deficiencysyndrome (AIDS) and the promotion of safe sex practices toavoid exposure to the fatal disease came about primarilythrough the mass media.
  • 8. Paragraph 2 The cultural, social, and political impact of the media,of course, runs far deeper than these surface manifestations. The national campaign to forbid smoking in publicplaces, so strong in the mid-1990s, developed from a spate ofnews stories about the health dangers created by second-handsmoke. This led to ban against smoking on airlines, creation ofsmoke-free areas in restaurants, and in some cities a total banagainst smoking in restaurants and public buildings. Sensingpublic support, President Clinton took the issue into the nationalpolitical arena in 1995 by authorizing a federal regulatorycampaign to decrease smoking by teenagers. Similarly, nationalawareness of the outbreak of the acquired immune deficiencysyndrome (AIDS) and the promotion of safe sex practices toavoid exposure to the fatal disease came about primarilythrough the mass media.
  • 9. Paragraph 3 These are instances in which the media havecrystallized public opinion for action. Sometimes,however, the media merely reflect an existingattitude. Motion picture and television producerswho make pictures filled with violence claim, forexample, that they are merely giving the public whatit desires. Some researchers within the mediabelieve, however, that decision makers in theirindustries have failed to learn what the public reallydesires. (adapted from Agee, Warren K., Phillip H.Ault and Edwin Emery. Introduction to MassCommunications. 12th ed. 24-26)
  • 10. Paragraph 3 These are instances in which the media havecrystallized public opinion for action. Motion picture and television producerswho make pictures filled with violence claim, forexample, that they are merely giving the public whatit desires. (adapted from Agee, Warren K., Phillip H.Ault and Edwin Emery. Introduction to MassCommunications. 12th ed. 24-26)
  • 11. Summaries for each paragraph1. Mass media strongly influences our thinking and conduct.2. It creates public opinion to bring about significant changes.3. Sometimes it reflects an existing attitude.
  • 12. Which sentence best states themain idea of this passage?A. Politicians sometime use mass media to gain support for issues concerning the nation.B. Mass media affects our thinking and conduct through cultural, social, and political influences.C. Mass media is the root cause of many of the problems in society today.D. The content of mass media sometimes reflects the opinions, attitudes, and wishes of the American public
  • 13. Which sentence best states themain idea of this passage?A. Politicians sometime use mass media to gain support for issues concerning the nation.B. Mass media affects our thinking and conduct through cultural, social, and political influences.C. Mass media is the root cause of many of the problems in society today.D. The content of mass media sometimes reflects the opinions, attitudes, and wishes of the American public
  • 14. The primary purpose of thispassage is toA. give the history of mass media.B. detail the significance of mass media.C. analyze the importance of the mass media in bringing about change.D. describe theories held by researchers about mass media.MI: Mass media affects our thinking and conductthrough cultural, social, and political influences.
  • 15. The primary purpose of thispassage is toA. give the history of mass media.B. detail the significance of mass media.C. analyze the importance of the mass media in bringing about change.D. describe theories held by researchers about mass media.MI: Mass media affects our thinking and conductthrough cultural, social, and political influences.
  • 16. The tone of this passage isA. sarcasticB. informativeC. humorousD. clinical
  • 17. The tone of this passage isA. sarcasticB. informativeC. humorousD. clinical
  • 18. Motion picture and televisionproducers believe thatA. they are the catalysts for changing public opinion about violence.B. they have failed to understand what the public wants to see in movies.C. they are fulfilling the publics wishes by producing movies that contain violence.D. they are responsible for informing the public about dangerous issues such as secondhand smoke and AIDS.
  • 19. Paragraph 3 These are instances in which the media havecrystallized public opinion for action. Sometimes,however, the media merely reflect an existingattitude. Motion picture and television producerswho make pictures filled with violence claim, forexample, that they are merely giving the public whatit desires. Some researchers within the mediabelieve, however, that decision makers in theirindustries have failed to learn what the public reallydesires. (adapted from Agee, Warren K., Phillip H.Ault and Edwin Emery. Introduction to MassCommunications. 12th ed. 24-26)
  • 20. Motion picture and televisionproducers believe thatA. they are the catalysts for changing public opinion about violence.B. they have failed to understand what the public wants to see in movies.C. they are fulfilling the publics wishes by producing movies that contain violence.D. they are responsible for informing the public about dangerous issues such as secondhand smoke and AIDS.
  • 21. Identify the relationship betweenthese sentences from paragraph one."Clearly the mass media strongly influence our thinkingand conduct. This is evident in obvious, simple ways; ateenage boy wears his cap backward in a TV situationcomedy, and soon boys nationwide imitate the style.”A. additionB. comparison/contrastC. time orderD. example
  • 22. Identify the relationship betweenthese sentences from paragraph one."Clearly the mass media strongly influence our thinkingand conduct. This is evident in obvious, simple ways; ateenage boy wears his cap backward in a TV situationcomedy, and soon boys nationwide imitate the style.”A. additionB. comparison/contrastC. time orderD. example
  • 23. Identify the relationship betweenthese sentences from paragraph one."Clearly the mass media strongly influence our thinkingand conduct. This is evident in obvious, simple ways; ateenage boy wears his cap backward in a TV situationcomedy, and soon boys nationwide imitate the style.”A. additionB. comparison/contrastC. time orderD. example
  • 24. As used in line 10, the wordmanifestations most nearly meansA. displays or showsB. motivesC. lists or invoicesD. occurrences of an occult phenomenon
  • 25. The cultural, social, and political impact ofthe media, of course, runs far deeper thanthese surface manifestations.A. displays or showsB. motivesC. lists or invoicesD. occurrences of an occult phenomenon
  • 26. Paragraph 1 (“these surfacemanifestations”) Clearly the mass media strongly influence ourthinking and conduct. This is evident in obvious, simpleways; (1) a teenage boy wears his cap backward in a TVsituation comedy, and soon boys nationwide imitate thestyle. (2) News stories describe a new toy, the MightyMorphin Power Rangers, and the Fox television networkbuilds a series around it. At Christmas parents jam stores,trying to find the Power Rangers for their children. Actorsplaying the characters perform for Congress in the HouseOffice Building on the day in 1995 when the Republicanstook command of the House and Senate.
  • 27. As used in line 10, the wordmanifestations most nearly meansA. displays or showsB. motivesC. lists or invoicesD. occurrences of an occult phenomenon
  • 28. One conclusion that can be drawnfrom the first paragraph isA. News reporters often support advertisers in promoting merchandise.B. Mass media often initiate styles and fads.C. Parents will do anything to find toys for their children at Christmas.D. Actors perform as zany cartoon characters at presidential inaugurations.
  • 29. A. News reporters often supportadvertisers in promoting merchandise. Clearly the mass media strongly influence ourthinking and conduct. This is evident in obvious,simple ways; a teenage boy wears his cap backwardin a TV situation comedy, and soon boys nationwideimitate the style. News stories describe a new toy,the Mighty Morphin Power Rangers, and the Foxtelevision network builds a series around it. AtChristmas parents jam stores, trying to find thePower Rangers for their children. Actors playing thecharacters perform for Congress in the House OfficeBuilding on the day in 1995 when the Republicanstook command of the House and Senate.
  • 30. B. Mass media often initiate styles andfads. Clearly the mass media strongly influence ourthinking and conduct. This is evident in obvious,simple ways; a teenage boy wears his cap backwardin a TV situation comedy, and soon boys nationwideimitate the style. News stories describe a new toy,the Mighty Morphin Power Rangers, and the Foxtelevision network builds a series around it. AtChristmas parents jam stores, trying to find thePower Rangers for their children. Actors playing thecharacters perform for Congress in the House OfficeBuilding on the day in 1995 when the Republicanstook command of the House and Senate.
  • 31. C. Parents will do anything to find toysfor their children at Christmas. Clearly the mass media strongly influence ourthinking and conduct. This is evident in obvious,simple ways; a teenage boy wears his cap backwardin a TV situation comedy, and soon boys nationwideimitate the style. News stories describe a new toy,the Mighty Morphin Power Rangers, and the Foxtelevision network builds a series around it. AtChristmas parents jam stores, trying to find thePower Rangers for their children. Actors playing thecharacters perform for Congress in the House OfficeBuilding on the day in 1995 when the Republicanstook command of the House and Senate.
  • 32. D. Actors perform as zany cartoon charactersat presidential inaugurations. Clearly the mass media strongly influence ourthinking and conduct. This is evident in obvious,simple ways; a teenage boy wears his cap backwardin a TV situation comedy, and soon boys nationwideimitate the style. News stories describe a new toy,the Mighty Morphin Power Rangers, and the Foxtelevision network builds a series around it. AtChristmas parents jam stores, trying to find thePower Rangers for their children. Actors playing thecharacters perform for Congress in the House OfficeBuilding on the day in 1995 when the Republicanstook command of the House and Senate.
  • 33. One conclusion that can be drawnfrom the first paragraph isA. News reporters often support advertisers in promoting merchandise.B. Mass media often initiate styles and fads.C. Parents will do anything to find toys for their children at Christmas.D. Actors perform as zany cartoon characters at presidential inaugurations.
  • 34. Identify the relationship between these sentences from paragraph two."The national campaign to forbid smoking in public places, sostrong in the mid-1990s, developed from a spate of newsstories about the health dangers created by second-handsmoke. This led to a ban against smoking on airlines, creationof smoke-free areas in restaurants, and in some cities a totalban against smoking in restaurants and public buildings.”A. cause and effectB. additionC. contrastD. statement and clarification
  • 35. Identify the relationship between these sentences from paragraph two."The national campaign to forbid smoking in public places, sostrong in the mid-1990s, developed from a spate of newsstories about the health dangers created by second-handsmoke. This led to a ban against smoking on airlines, creationof smoke-free areas in restaurants, and in some cities a totalban against smoking in restaurants and public buildings.”A. cause and effectB. additionC. contrastD. statement and clarification
  • 36. Identify the relationship between these sentences from paragraph two."The national campaign to forbid smoking in public places, sostrong in the mid-1990s, developed from a spate of newsstories about the health dangers created by second-handsmoke. This led to a ban against smoking on airlines, creationof smoke-free areas in restaurants, and in some cities a totalban against smoking in restaurants and public buildings.”A. cause and effectB. additionC. contrastD. statement and clarification
  • 37. For the most part, the author ofthis passage shows bias in favor ofA. restricting the influence of mass mediaB. using mass media for political influenceC. the positive impact of mass mediaD. regulating the content of mass media
  • 38. For the most part, the author ofthis passage shows bias in favor of= feels good about…A. restricting the influence of mass mediaB. using mass media for political influenceC. the positive impact of mass mediaD. regulating the content of mass media
  • 39. Paragraph 2 The cultural, social, and political impact of the media, ofcourse, runs far deeper than these surface manifestations. Themedia create public opinion to bring about significant changes.The national campaign to forbid smoking in public places, sostrong in the mid-1990s, developed from a spate of news storiesabout the health dangers created by second-hand smoke. This ledto ban against smoking on airlines, creation of smoke-free areasin restaurants, and in some cities a total ban against smoking inrestaurants and public buildings. Sensing public support,President Clinton took the issue into the national political arenain 1995 by authorizing a federal regulatory campaign to decreasesmoking by teenagers. Similarly, national awareness of theoutbreak of the acquired immune deficiency syndrome (AIDS) andthe promotion of safe sex practices to avoid exposure to the fataldisease came about primarily through the mass media.
  • 40. Paragraph 2 The cultural, social, and political impact of the media, ofcourse, runs far deeper than these surface manifestations. Themedia create public opinion to bring about significant changes.The national campaign to forbid smoking in public places, sostrong in the mid-1990s, developed from a spate of news storiesabout the health dangers created by second-hand smoke. This ledto ban against smoking on airlines, creation of smoke-free areasin restaurants, and in some cities a total ban against smoking inrestaurants and public buildings. Sensing public support,President Clinton took the issue into the national political arenain 1995 by authorizing a federal regulatory campaign to decreasesmoking by teenagers. Similarly, national awareness of theoutbreak of the acquired immune deficiency syndrome (AIDS) andthe promotion of safe sex practices to avoid exposure to the fataldisease came about primarily through the mass media.
  • 41. For the most part, the author ofthis passage shows bias in favor of= feels good about…A. restricting the influence of mass mediaB. using mass media for political influenceC. the positive impact of mass mediaD. regulating the content of mass media
  • 42. For the most part, the author ofthis passage shows bias in favor of= feels good about…A. restricting the influence of mass mediaB. using mass media for political influenceC. the positive impact of mass mediaD. regulating the content of mass media