Using instructional techniques to educate and persuade youth

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Using instructional techniques to educate and persuade youth

  1. 1. Using Instructional Techniques to Educate and Persuade Youth ATV Riders to Be Safe Maria Brann, Ph.D. West Virginia University Brandi N. Frisby, Ph.D. University of Kentucky
  2. 2. General Overview <ul><li>Graduate class engaged in experiential learning </li></ul><ul><ul><li>Within the classroom </li></ul></ul><ul><ul><li>Within the community </li></ul></ul><ul><li>Instructional communication </li></ul><ul><ul><li>In message development </li></ul></ul><ul><ul><li>In delivery </li></ul></ul><ul><ul><li>In evaluation </li></ul></ul>
  3. 3. Beginning the Project <ul><li>The graduate students </li></ul><ul><li>Experiential learning project </li></ul><ul><li>Assessing the ATV problem </li></ul>
  4. 4. Assessment of the ATV Problem <ul><li>Emergency room visits 33% since 2001 </li></ul><ul><li>44% of all accidents include a child under 12 </li></ul><ul><li>WV has highest death rates, averaging 45 deaths per year </li></ul><ul><li>92% of accidents are preventable </li></ul>
  5. 5. Experiential Learning – Graduate Students <ul><li>Exposure </li></ul><ul><li>Participation </li></ul><ul><li>Identification </li></ul><ul><li>Internalization </li></ul><ul><li>Dissemination </li></ul>
  6. 6. Dissemination Process <ul><li>Formative Research </li></ul><ul><ul><li>Literature Search </li></ul></ul><ul><ul><li>14 Focus Groups with 80 riders </li></ul></ul><ul><li>Theoretical Framework </li></ul><ul><ul><li>Theory of Planned Behavior </li></ul></ul><ul><ul><ul><li>Knowledge, behavior, attitudes, intentions, norms, and perceived control </li></ul></ul></ul>
  7. 7. Target Audience <ul><li>3 middle schools </li></ul><ul><li>More than 100 middle </li></ul><ul><li>school students </li></ul><ul><li>(11-14 years old) </li></ul><ul><li>Presented in Health/Physical Education courses </li></ul><ul><li>Pre-test present and post-test post-test </li></ul>
  8. 8. Instructional Concepts in Message Development <ul><li>Relevance </li></ul><ul><li>Clarity </li></ul><ul><li>Memorability </li></ul>
  9. 9. Instructional Concepts in Delivery <ul><li>Credibility </li></ul><ul><li>Clarity </li></ul><ul><li>Engaged Learner Philosophy </li></ul><ul><li>Delivery Formats/Styles </li></ul><ul><li>Immediacy </li></ul>
  10. 10. Assessing Learning Outcomes <ul><li>Cognitive Learning </li></ul><ul><ul><li>Knowledge in 5 content areas </li></ul></ul><ul><ul><li>Overall perceived learning </li></ul></ul><ul><li>Affective Learning </li></ul><ul><ul><li>Affect toward this course </li></ul></ul><ul><ul><li>Likelihood of taking another similar course </li></ul></ul><ul><li>Behavioral Learning </li></ul><ul><ul><li>Self-reported riding behaviors </li></ul></ul><ul><ul><li>Communicating with others about safety </li></ul></ul>
  11. 11. Learning Outcome Results <ul><li>Cognitive Learning </li></ul><ul><ul><li>Knowledge increased from T1 to T2, one area remained significant at T3 </li></ul></ul><ul><ul><li>Students believed they learned a great deal </li></ul></ul><ul><li>Affective Learning </li></ul><ul><ul><li>85% reported that they liked the content, and 69% reported they would like to take another course </li></ul></ul><ul><li>Behavioral Learning </li></ul><ul><ul><li>No behavioral riding changes </li></ul></ul><ul><ul><li>Students reported that they were willing to (and did) talk to others </li></ul></ul>
  12. 12. Experiential Learning - Adolescents <ul><li>Exposure </li></ul><ul><li>Participation </li></ul><ul><li>Identification </li></ul><ul><li>Internalization </li></ul><ul><li>Dissemination </li></ul>
  13. 13. Extending Beyond the Classroom <ul><li>Community outreach through instruction </li></ul><ul><li>Community involvement to develop instruction </li></ul><ul><li>University collaboration to improve delivery and messages </li></ul><ul><li>Extending beyond university and middle schools </li></ul><ul><ul><li>Media Recognition </li></ul></ul><ul><ul><li>Parents, Teachers, and Friends </li></ul></ul><ul><ul><li>Other Schools </li></ul></ul>
  14. 15. <ul><ul><li>Click here to see: Local News Clip </li></ul></ul>
  15. 16. To Conclude <ul><li>Experiential Learning </li></ul><ul><ul><li>With graduate students </li></ul></ul><ul><ul><li>With adolescents </li></ul></ul><ul><li>Utility of Instructional Communication </li></ul><ul><ul><li>In message development </li></ul></ul><ul><ul><li>In message delivery </li></ul></ul><ul><ul><li>In learning outcome assessment </li></ul></ul><ul><li>Instruction in the Classroom and Beyond </li></ul>

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