by Chaojun Xu on 07/10/2012
CEO of a famous Chinese entertainment
the growth of mobile network in China and
Provide a service that he as a customer
would find useful.
Entered the venture as a bold entrepreneur and financed the project
He even referred to himself as PaPa’s “angel investor”
Initially, PaPa was founded not for profit but only
as a social service
Mr. Chaojun Xu needed to eat so he
succumbed to the power of advertisement.
And of course… Desktop
After just 6 days, PaPa appeared
in the most recommended App in
the Chinese AppStore and initial
downloads reached the 10,000
Celebrities started to use PaPa,
was shared through Weibo
(Chinese twitter) and it eventually
became a fad and exploded.
Currently, the users have grown to
1,000,000+ and 3,000,000+
followers according to Weibo.
Changes in Features
via voice and text
nearby people and find
the most popular images
PaPa activities on
Improved “Community” factor, where topics of
common interest can be discussed.
Private messages became available
Longer talk time ( 6 mins) and voice editing
"Music player" like
Share on other social networks and not just Weibo.
available an Apple iOS
Expanded to other operating systems such as
Android, Windows Phone and desktop
Function & Uses
an outlet for those who want to sing.
increase publicity of celebrities and brings them closer to their fans
through a short clip.
application that allows its users to connect via images and “live sound”.
Talk about your travel plans
Join the Topic
Talk about unbelievable topics
My favorite digital products
A community that sends and receives
REAL postcards from anywhere around
Only possible via other Chinese social networking portals such as:
PaPa Vs. Instagram?
PaPa is a Chinese app for Chinese people so
the targeted demographic is very specific and
international success is not easily measured.
Both have similar functions (images, sharecapabilities & communication aspect)
PaPa has image & sound but does not have