Old Vs New Marketing

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    Old Vs New Marketing - Presentation Transcript

    1. Old Marketing Vs New Marketing Back to bases Sandrine Szabo - Netinfluence.ch
    2. What is marketing? Sandrine Szabo - Netinfluence.ch
    3. Consists in determining offers of goods and services fitting customers needs and taking into account purchasing behavior and motivation Sandrine Szabo - Netinfluence.ch
    4. Breaks in various tactics and strategies aiming at proving durable and repetitive satisfaction Sandrine Szabo - Netinfluence.ch
    5. POSTE methodology Sandrine Szabo - Netinfluence.ch
    6. Profile : understand the activities of your audience / your audience Sandrine Szabo - Netinfluence.ch
    7. Objective : Decide what you want to accomplish Sandrine Szabo - Netinfluence.ch
    8. Strategy : Decide how you want relationships with customers to be / to change Sandrine Szabo - Netinfluence.ch
    9. Technology : Implement an application Sandrine Szabo - Netinfluence.ch
    10. Evaluation : Measure the performance Sandrine Szabo - Netinfluence.ch
    11. Old ads models do no longer work Sandrine Szabo - Netinfluence.ch
    12. Source : http://www.slideshare.net/guest7e5b6a/the-new-marketing-landscape-by-dan-pankraz-presentation Sandrine Szabo - Netinfluence.ch
    13. Source : http://www.slideshare.net/guest7e5b6a/the-new-marketing-landscape-by-dan-pankraz-presentation Sandrine Szabo - Netinfluence.ch
    14. Misunderstanding Sandrine Szabo - Netinfluence.ch
    15. Marketing does not take care of itself Sandrine Szabo - Netinfluence.ch
    16. Marketing is not selling unwanted things to people Sandrine Szabo - Netinfluence.ch
    17. It has to do with attention For more on that check Seth Godin on permission marketing, the purple cow, meatball sundae or tribes Sandrine Szabo - Netinfluence.ch
    18. Marketing is creating value that is worth talking Sandrine Szabo - Netinfluence.ch
    19. This is about customer experience Sandrine Szabo - Netinfluence.ch
    20. This is about a story Sandrine Szabo - Netinfluence.ch
    21. This is about getting attention Sandrine Szabo - Netinfluence.ch
    22. We get attention when we do something that people care about Sandrine Szabo - Netinfluence.ch
    23. Are you remarkable ? Sandrine Szabo - Netinfluence.ch
    24. What do you customers care about ? Sandrine Szabo - Netinfluence.ch
    25. Do you know your customers well enough to tell ? Sandrine Szabo - Netinfluence.ch
    26. Meaning is the big step before action (seth Godin) Sandrine Szabo - Netinfluence.ch
    27. 4 keys of modern marketing Sandrine Szabo - Netinfluence.ch
    28. 1 make something worth talking Sandrine Szabo - Netinfluence.ch
    29. 2 Tell it to people who care Sandrine Szabo - Netinfluence.ch
    30. 3 Get them talk Sandrine Szabo - Netinfluence.ch
    31. 4 Get permission to talk about your next fashion Sandrine Szabo - Netinfluence.ch
    32. Connect Create a meaning Make a difference Be noticed Matter Be missed Sandrine Szabo - Netinfluence.ch

    + Sandrine SzaboSandrine Szabo, 4 months ago

    custom

    727 views, 3 favs, 2 embeds more stats

    We don't do new marketing as we did old marketing b more

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