Old Marketing Vs New
Marketing
Back to bases
Sandrine Szabo - Netinfluence.ch

What is marketing?
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Consists in determining offers of goods
and services fitting customers needs
and taking into account purchasing
behavior and motivation
Sandrine Szabo - Netinfluence.ch

Breaks in various tactics and strategies
aiming at proving durable and
repetitive satisfaction
Sandrine Szabo - Netinfluence.ch

POSTE
methodology
Sandrine Szabo - Netinfluence.ch

Profile :
understand the activities of
your audience / your audience
Sandrine Szabo - Netinfluence.ch

Objective :
Decide what you want to
accomplish
Sandrine Szabo - Netinfluence.ch

Strategy :
Decide how you want
relationships with customers
to be / to change
Sandrine Szabo - Netinfluence.ch

Technology :
Implement an application
Sandrine Szabo - Netinfluence.ch

Evaluation :
Measure the performance
Sandrine Szabo - Netinfluence.ch

Old ads models do no longer work
Sandrine Szabo - Netinfluence.ch

Source : http://www.slideshare.net/guest7e5b6a/the-new-marketing-landscape-by-dan-pankraz-presentation
Sandrine Szabo - Netinfluence.ch

Source : http://www.slideshare.net/guest7e5b6a/the-new-marketing-landscape-by-dan-pankraz-presentation
Sandrine Szabo - Netinfluence.ch

Misunderstanding
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Marketing does not
take care of itself
Sandrine Szabo - Netinfluence.ch

Marketing is not selling
unwanted things to
people
Sandrine Szabo - Netinfluence.ch

It has to do with
attention
For more on that check Seth Godin on
permission marketing, the purple cow,
meatball sundae or tribes
Sandrine Szabo - Netinfluence.ch

Marketing is creating
value that is worth
talking
Sandrine Szabo - Netinfluence.ch

This is about customer
experience
Sandrine Szabo - Netinfluence.ch

This is about a story
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This is about getting
attention
Sandrine Szabo - Netinfluence.ch

We get attention when
we do something that
people care about
Sandrine Szabo - Netinfluence.ch

Are you remarkable ?
Sandrine Szabo - Netinfluence.ch

What do you
customers care about ?
Sandrine Szabo - Netinfluence.ch

Do you know your
customers well enough
to tell ?
Sandrine Szabo - Netinfluence.ch

Meaning is the big step
before action
(seth Godin)
Sandrine Szabo - Netinfluence.ch

4 keys of modern
marketing
Sandrine Szabo - Netinfluence.ch

1
make something
worth talking
Sandrine Szabo - Netinfluence.ch

2
Tell it to people who
care
Sandrine Szabo - Netinfluence.ch

3
Get them talk
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4
Get permission to talk
about your next fashion
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Connect
Create a meaning
Make a difference
Be noticed
Matter
Be missed
Sandrine Szabo - Netinfluence.ch