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Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
Old Vs New Marketing
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Old Vs New Marketing

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We don't do new marketing as we did old marketing but the bases remain. In this presentation we compare old versus new marketing and explain what has changed and why the new wayy of doing marketing …

We don't do new marketing as we did old marketing but the bases remain. In this presentation we compare old versus new marketing and explain what has changed and why the new wayy of doing marketing is impacting the very way your brand is going to be perceived online.

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  • 1. Old Marketing Vs New Marketing Back to bases Sandrine Szabo - Netinfluence.ch
  • 2. What is marketing? Sandrine Szabo - Netinfluence.ch
  • 3. Consists in determining offers of goods and services fitting customers needs and taking into account purchasing behavior and motivation Sandrine Szabo - Netinfluence.ch
  • 4. Breaks in various tactics and strategies aiming at proving durable and repetitive satisfaction Sandrine Szabo - Netinfluence.ch
  • 5. POSTE methodology Sandrine Szabo - Netinfluence.ch
  • 6. Profile : understand the activities of your audience / your audience Sandrine Szabo - Netinfluence.ch
  • 7. Objective : Decide what you want to accomplish Sandrine Szabo - Netinfluence.ch
  • 8. Strategy : Decide how you want relationships with customers to be / to change Sandrine Szabo - Netinfluence.ch
  • 9. Technology : Implement an application Sandrine Szabo - Netinfluence.ch
  • 10. Evaluation : Measure the performance Sandrine Szabo - Netinfluence.ch
  • 11. Old ads models do no longer work Sandrine Szabo - Netinfluence.ch
  • 12. Source : http://www.slideshare.net/guest7e5b6a/the-new-marketing-landscape-by-dan-pankraz-presentation Sandrine Szabo - Netinfluence.ch
  • 13. Source : http://www.slideshare.net/guest7e5b6a/the-new-marketing-landscape-by-dan-pankraz-presentation Sandrine Szabo - Netinfluence.ch
  • 14. Misunderstanding Sandrine Szabo - Netinfluence.ch
  • 15. Marketing does not take care of itself Sandrine Szabo - Netinfluence.ch
  • 16. Marketing is not selling unwanted things to people Sandrine Szabo - Netinfluence.ch
  • 17. It has to do with attention For more on that check Seth Godin on permission marketing, the purple cow, meatball sundae or tribes Sandrine Szabo - Netinfluence.ch
  • 18. Marketing is creating value that is worth talking Sandrine Szabo - Netinfluence.ch
  • 19. This is about customer experience Sandrine Szabo - Netinfluence.ch
  • 20. This is about a story Sandrine Szabo - Netinfluence.ch
  • 21. This is about getting attention Sandrine Szabo - Netinfluence.ch
  • 22. We get attention when we do something that people care about Sandrine Szabo - Netinfluence.ch
  • 23. Are you remarkable ? Sandrine Szabo - Netinfluence.ch
  • 24. What do you customers care about ? Sandrine Szabo - Netinfluence.ch
  • 25. Do you know your customers well enough to tell ? Sandrine Szabo - Netinfluence.ch
  • 26. Meaning is the big step before action (seth Godin) Sandrine Szabo - Netinfluence.ch
  • 27. 4 keys of modern marketing Sandrine Szabo - Netinfluence.ch
  • 28. 1 make something worth talking Sandrine Szabo - Netinfluence.ch
  • 29. 2 Tell it to people who care Sandrine Szabo - Netinfluence.ch
  • 30. 3 Get them talk Sandrine Szabo - Netinfluence.ch
  • 31. 4 Get permission to talk about your next fashion Sandrine Szabo - Netinfluence.ch
  • 32. Connect Create a meaning Make a difference Be noticed Matter Be missed Sandrine Szabo - Netinfluence.ch

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