How To Increase your Influence with Online Marketing
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How To Increase your Influence with Online Marketing

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Brands do not always understand the strength of the online ecosystem and for those who do; understanding where to start and what to do is not easy. The online world is complex and offering lots of......

Brands do not always understand the strength of the online ecosystem and for those who do; understanding where to start and what to do is not easy. The online world is complex and offering lots of possibilities. This presentation explores some of the key directions for marketing a brand online and increasing the brand influence.

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Transcript

  • 1. Online ecoystem What can we do with it?
  • 2. Possibilities are endless
  • 3. People have changed
  • 4. Tribus
  • 5. Fonctions Bénéfices Expérience Identification “ce que c’est” “ce que ça fait” “ce que l’on ressent” “ce que je suis” 1900 1925 1950 2000 Crédits : The brandGap Avant les gens voulaient être acquérir des attribus pour être comme les autres, maintenant ils veulent affirmer ce qu'ils sont et ce qu'ils pensent Ce qui compte, c’est eux Sandrine Szabo - Netinfluence.ch
  • 6. Marketing has changed too
  • 7. How can you promote your brand / product?
  • 8. Co-creation Knowledge transfer Co-design Local Public private conversations conversations Bottom up Top-Bottom Interactivity transfer
  • 9. COMPANY INNOVATION INFORMATION & CONTENT & INPUT BETTER BRANDS AGENCY INSIGHTS CONSUMERS & IDEAS Source : http://www.slideshare.net/paulisakson/whats-next-in-marketing-advertising-318143
  • 10. 76% of consumers believe brand lie
  • 11. This is all about trust
  • 12. BUZZ
  • 13. Create something UNIQUE / SURPRISING / CATCHING that generates massive & immediate attention
  • 14. Scary, Choc, Personal Constraints Humour, Sex history Dreams, David against Un-intuitive aspiration, cash Goliath gains People / Trends HOW TO sensational Source : vanksen
  • 15. Types
  • 16. Event Guerilla Ambush Street online http://www.horselstest.no/english/
  • 17. Viral
  • 18. Mercedes
  • 19. Seeding marketing
  • 20. Creating a campaign that generate conversation
  • 21. Bloggeurs = influencers
  • 22. Ahead in adoption Connected Travelers Information Hungry Vocal Exposed to media
  • 23. Community marketing
  • 24. Online niche, communities and publications that create lasting relationships between community members and brands
  • 25. Emailing marketing
  • 26. Profile Market Convert Track
  • 27. Each tactic serves different objectivs
  • 28. Develop Create a Make people Generate visibility : reputation : willing to sales & traffic exist online brand come back : online : grow yourself Show care attraction and value