Book Marketing Presentation (Final)

by Professional PUNCH on May 19, 2011

534 views

Arizona Book Publishing Association Offers Full-Day Conference...

Arizona Book Publishing Association Offers Full-Day Conference
“Manuscript to Marketing: Publishing in the 21st Century”
Christine K. Bailey www.christinekbailey @theazadventurer and Kathleen O’Brien Thompson www.professionalpunch.com @profesionapunch
Christine and Kathleen will discuss the marketing strategy used to promote Christine’s latest edition of her Arizona travel planning guide (http://theazadventurer.com/). They will discuss how to write your book so that it’s easy to market, what your publisher can and will do, how to create a blended marketing plan that includes traditional marketing and social media, when to ask for help, and how to utilize different marketing channels to create additional book sales, writing and revenue opportunities.

Less

1 Embed 65

http://www.professionalpunch.com

Statistics

Favorites: 0
Downloads: 2
Comments: 2
Embed Views: 65
Views on SlideShare: 469
Total Views: 534

Book Marketing Presentation (Final) — Presentation Transcript

Presented by Christine K. Bailey Kathleen O’Brien Thompson

YOU’LL LEARN HOW TO...

Keep marketing in mind as you write your book

Uncover what your publisher can and will do (maybe)

What marketing is today

Create a blended marketing plan

Ask for help and where to find it

Utilize different marketing channels to create revenue

KEEP YOUR MARKETING IN MIND AS YOU WRITE YOUR BOOK

Who is your audience; how can you connect with them

Why are they buying your book

What do they want to see

How can your readers help you sell your book

PUBLISHER SUPPORT

What your publisher can and will do (maybe)

How to get the most out of your publisher

BOOK MARKETING KNOW-HOW

Create a brand story for your book, but as the author YOU are the brand!

Build your brand

INCORPORATE YOUR BRAND INTO ALL THAT YOU DO

CREATE A PLAN

A Blended Marketing Plan Incorporates:

Traditional marketing

Social media

Advocacy strategy

The Immediate Goal of All Marketing Efforts – Increase Reach

CREATE A PLAN

Traditional Marketing – Tells Others About You or Your Book

Publicity & Promotion

Marketing collateral

Press

Advertising

Website

CREATE A PLAN

Social Media Marketing – Engages Others in a Conversation

Create author profiles in the most popular / relevant social media outlets

Create a blog and regularly post

Dynamic landing page for the book

LANDING PAGE SAMPLE

CREATE A PLAN

Advocate Strategy: Personal Promotion Through Existing Contacts

Create a list of the ‘Top 25’ advocates, people who are fans and naturally promote you.

Add Value – Periodically offer to be of service to your list

Share and ASK f or opportunities

KNOW YOUR LIMITS

Ask for help

PR workshops

Marketing specialists

Books

Other authors

Attend conferences (like this one)

MARKETING CHANNELS

How to utilize different marketing channels to create additional book sales, writing and revenue opportunities

Bulk sales opportunities

Publicity through paid articles

iPhone apps

Speaking engagements (ie: Travel Talks™)

Book Clubs (local, online)

Networking events

Popular Blogs within your subject area

Join or Attend Industry Associations (ie: SPJ, MPI, Hotel Motel Association, MPI)

REPURPOSE YOUR RESEARCH

QUESTIONS?

Please feel free to email us with your questions!

Christine K. Bailey

[email_address]

Kathleen O’Brien Thompson

[email_address]

Professional PUNCH at Professional PUNCH PLEASE NOTE: We provided additional complementary information in a handout to the attendees that day. The handout had exercises to help get a marketing plan started. Please contact either of us if you would like a copy. 1 year ago

Are you sure you want to Yes No

Professional PUNCH at Professional PUNCH Arizona Book Publishing Association Offers Full-Day Conference
“Manuscript to Marketing: Publishing in the 21st Century”
Christine K. Bailey www.christinekbailey @theazadventurer and Kathleen O’Brien Thompson www.professionalpunch.com @profesionapunch
Christine and Kathleen will discuss the marketing strategy used to promote Christine’s latest edition of her Arizona travel planning guide (http://theazadventurer.com/). They will discuss how to write your book so that it’s easy to market, what your publisher can and will do, how to create a blended marketing plan that includes traditional marketing and social media, when to ask for help, and how to utilize different marketing channels to create additional book sales, writing and revenue opportunities. 1 year ago

Book Marketing Presentation (Final)

by Professional PUNCH on May 19, 2011

Accessibility

Tags

Upload Details

Usage Rights

1 Embed 65

Statistics

Book Marketing Presentation (Final) — Presentation Transcript