Major airlinesAir ChinaChina southernChina Eastern
China Eastern Airline• China Eastern Airline headquartered in Shanghai, The scope of business includes public air transportation, general aviation and air transport operations and the production and sale of related products,
Mission and value• cherished by staff, preferred by customers, satisfactory to shareholders and trusted by society
Media• In 2010, China Eastern Airline officially opened the micro-blog (twitter). And in 2008 they join the Facebook. That communication platform helps them to know that passenger’s feeling. They not only focus on safety and reputation but also they attach great importance on social responsibility.
Media• The Chinese miracle on the Hudson
CSR• In 2011, Libya and Egypt outbreak civil war, Yunnan and Japan broke in big earthquakes. China eastern airline participated in the evacuation of Chinese citizens from Egypt and Libya, as well as the support of emergency earthquake transport in Yunnan and Japan.• 53 overtime charter flights were successfully sent to evacuate around 12,000 passengers• Provide approximately 143 tones of supplies for the purposes of evacuation, disaster relief and peacekeeping.
Actionable Recommendation• listen attentively to junior employees• making variation service brand objective