The MEDIA REVOLUTION in INDIA: Myth and Reality. A study of Media Scenario in India.

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Presentation by Shri Jawhar Sircar,Chief Executive Officer,Prasar Bharati,Government of India.India's Public Service Broadcaster (All India Radio & Doordarshan) on 28th. of January 2014 at. 2.00 pm . Held in Chandramukhi-Kadambari Hall. Centenary Building.

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The MEDIA REVOLUTION in INDIA: Myth and Reality. A study of Media Scenario in India.

  1. 1. MEDIA REVOLUTION : Myth Or Reality Calcutta University : ICC Jawhar Sircar | CEO, Prasar Bharati 28th Jan., 2014
  2. 2. INDIAN MEDIA – 1 : Overview : Rs K/Cr 2008 2012 2013 * 2017 * TV 24.5 37.6 42.7 86.3 Print 17.5 22.8 24.5 34.6 Radio 0.88 1.3 1.4 2.8 Films 10.6 11.4 12.5 19.7 Digital Ad .6 2.2 2.8 8.8 Others 4.8 7.9 9.2 16.6 TOTAL 59.0 83.5 93.3 169.2 Industry Source: FICCI Frame 2013, *Projected 2
  3. 3. INDIAN MEDIA - 2 : Overview : % Growth Industry TV 2011-12 2008-12 (CAGR) 2012-17* (CAGR) 12.5% 11.3% 18.0% Print 7.3% 6.8% 8.7% Radio 10.4% 10.7% 16.6% Films 21.0% 1.9% 11.5% Digital Ad. 40.9% 37.9% 32.1% Others 11.12% 10.4% 15.89% TOTAL 12.6% 9.1% 15.2% Source: FICCI Frame 2013, *Projected 3
  4. 4. INDIAN MEDIA - 3 : Overview : Inter-se Key Sectors 2012 (%) 2017 (%) 45 51 Print 27 20 Films 14 12 Radio 2 2 Digital Ads 3 5 Source: FICCI Frame 2013, *Projected 4
  5. 5. INDIAN MEDIA – 4 : Ad Revenue :Trends Key Sectors 2012 (‘000Cr) 2017 (‘000 Cr) TV 12.5 24 Print 15 25 Radio 1.3 2.8 Digital Advertising 2.1 8.8 Source: FICCI Frame 2013, *Projected 5
  6. 6. INDIAN MEDIA – 5 : Reach : Millions Reach of Different Media Platforms in India 800 731 700 Millions 600 500 400 300 200 243 124 159 100 0 Internet FM Radio Print Source: FICCI Frame 2013, *Projected Television 6
  7. 7. INDIAN MEDIA – 6 : Components Number of Newspapers: 82,000 Readership: 18.19 Cr ? Number of Channels: 825 Active TV Households: 17 Cr/ 170 Mn Internet Users: 17.4 Cr / 174 Mn SOURCE: FICCI-KPMG REPORT 2013
  8. 8. MEDIA INDUSTRY GLOBAL (US$ Bn) 700 600 5.2% CAGR (12-16) 597.28 2010 500 2012 400 2.8% CAGR (12-16) 12.00% CAGR (12-16) 300 192.52 3.1% CAGR 200 221.63 (12-16) 5.2% CAGR 15.00% CAGR (12-16) (12-16) 97.33 100 2016 45.03 27.13 0 US CHINA UNITED KINGDOM JAPAN AUSTRALIA INDIA 8 Source: PWC; Global Media and Entertainment Outlook 2012-16 Report
  9. 9. PRINT – 1 : Circulation (Mn) India (Circulation) Global (Paid Dailies) 350 545 540 329.2 539.76 300 535 250 530 527.8 207.11 200 156.72 525 518.96 520 150 100 515 510 50 505 0 2008 2009 2010 Source: WPT 2010, WAN – INFRA Articles 2011 2004-05 2007-08 Source: Press in India 2010-11 2010-11 9
  10. 10. PRINT - 2: Indian Top 10 Dailies Publication Lang Circulation (Mn)  Dainik Jagran (DJ )  Dainik Bhaskar (DB) HIN HIN 16.3 14.4         HIN MAL HIN ENG TAM MAR HIN MAL 12.3 9.7 8.4 7.6 7.3 7.3 6.8 6.3 Hindustan (Hn) Malayala Manorama (MM) Amar Ujala (AU) The Times of India (TOI) Daily Thanthi (DT) Lokmat (LM) Rajasthan Patrika (RP) Mathrubhumi (MB) Source: IRS 2012 Q4 10
  11. 11. TV – 1 : Subscribers(Mn) 119 Digital Cable Source: FICCI KPMG, 2013 130 141 152 162 172 183 11
  12. 12. Subscription Revenue Advertisement Revenue 24.0 2008 10.3 12.5 19.4 24.5 2010 2012E 66.3% : 33.7% 8.2 15.8 66% : 34% 20.7 15.7 51.8 60.7 71.67% : 28.33% TV – 2 : Revenue (Rs.K/Cr.) 34.5 2014P Source: FICCI KPMG Report 2013 2016P 2017P 12
  13. 13. RADIO : Projected Rev (Rs.K/Cr.) ‘17 : Radio 2.8 K/Cr. vs. TV 86.3 K/Cr. Source: KPMG FICCI Report 2013 13
  14. 14. NEW MEDIA – 1 : Internet (2012-17) 450 Wireless Connections Million connections 400 Wireline Connections 55 350 47 300 40 250 200 34 29 150 100 25 50 99 139 174 232 286 331 0 2012 2013P 2014P Source: FICCI KPMG 2013 2015P 2016P 2017P 14
  15. 15. NEW MEDIA – 2 : Internet vs TV 1000 Millions 800 731 820 791 762 600 351 400 200 174 226 873 848 426 496 276 0 2012 2013P 2014P 2015P 2016P 2017P Internet Users TV Viewers Source: FICCI-KPMG 2013 15
  16. 16. SUCCESS –1: Print  Strengthened Democratic Discourse:  At grass roots level: 760 mn voters  Open, Fearless, Critical:  Even under Threats & Strain  Warded off Censorship & Won  Few Exceptions: They are now History!  Forced Government’s Attention on Issues  First 25 yrs: Parliament was the Watchdog  Feroze Gandhi, PAC, Sahujain, Mundhra, Telco 16
  17. 17. SUCCESS – 2 : TV : DDn(1)  Early Stage : DD’s Monopoly & Golden Days  Ramayana  Mahabharat  Buniyaad 17
  18. 18. SUCCESS – 2 : TV : DDn(2)  Hum Log  Chitrahaar  Nukkad  Yeh Jo Hai Zindagi 18
  19. 19. SUCCESS – 2 : TV : DDn(3)  Impacts & the Spin-offs:  Cultural Unity, through Programmes, Songs, etc  Essential Information: Agricultural Education  Globalization & Lifestyles  Hindu Consciousness (?)  Activism: Rajani, Yeh Jo Jindagi Hai, Ulta Pulta 19
  20. 20. SUCCESS – 3 : Private TV Cos.(1) 20
  21. 21. SUCCESS – 3 : Private TV Cos.(2)  GEC: Peoples’ Popular Entertainment : Soaps & Serials Competitions Reality Shows Songs & Films  Popular Entertainment: is ‘Bolly-Packed’  Standardization of Indian Bolly-Culture! 21
  22. 22. SUCCESS – 3 : Private TV Cos.(3)  NEWS: Competitive Sensationalism :  Tehelka (2001)  Adarsh Housing (2010)  2G Spectrum (2008)  CWG (2010)  Blood Thirsty: ‘Trial by Media’ & ‘Heads Must Roll’. 22
  23. 23. SUCCESS – 4 : Radio : AIR  From Tool Of The Empire To Unifier Of India  1947 : 18 Txrs + 6 Stations  Now : 577 Txrs + 406 Stations (213 having Studio)  24 Indian Languages & 146 Dialects  Manipur : 30 Languages : 3 Mn  .Vividh Bharati : Unity Through Songs  FM Revolution : Revived the Radio  Listen Live: FM Gold & AIR Urdu: 23
  24. 24. MEDIA : Issues – 1 : News(1)  Major News Channels  Yet Sustaining  Making Losses  Mission or Mystry? 24
  25. 25. MEDIA : Issues – 1 : News(2)  Paid News & Blackmail  Self ‘Accreditation’  News Head in Rs. 100 Cr. Blackmail? 25
  26. 26. MEDIA : Issues – 2 : Barons(A)  Cross Media Ownership  Barons : Control Content + Distribution 26
  27. 27. MEDIA : Issues – 2 : Barons(B)  Cross Media Ownership  Colossal Corporates vs Giant Govts.  Baron-Political Nexus: Many are MPs  No Regulatory Mechanism : Leveson  Unlike US, UK, France, etc 27
  28. 28. MEDIA : Issues – 3 : Cross Media(A) Group of Companies Broadcasting Distribution Platform Print TV Channels FM Radio Station DTH MSO Sun TV √ √ √ √ √ Zee Group √ √ √ √ √ Star India √ √ √ √ √ India Today √ √ √ The Times Group √ √ √ HT Media √ ABP Group √ √ √ √ 28
  29. 29. MEDIA : Issues – 3 : Cross Media(B) 29
  30. 30. Civil Society & Transparency  Press is Interlocutor, Beneficiary & Catalyst  It cannot appropriate entire CREDIT  Transparency in India Led By  Social Activism  Peoples’ Movements  Right to Information  Consumer Awareness  Judicial Activism  Citizen Charter Bill  Blog Space & Netizens  Regulatory Authorities IF 4 PILLARS COLLAPSE !! WILL 5TH PILLAR EMERGE ? 30
  31. 31. MEDIA : Issues – 4 : Future  International : From ‘Static’ to ‘Mobile’  Print Digitalizing Super Fast  738 Mn Mobiles Active in India (Sept’13)  Smart Phones: Growing : & Tablets Cheap  From Fixed TVs & PCs > All Going Mobile  Streaming> IPTV > Social Media > Webcast  Bandwidth : 2 National Network Projects 31
  32. 32. Thanks. Jawhar Sircar Sircar.j@gmail.com 32

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